수필 : 불효자의 신년설계

김규동 평화문제연구소 1984 통일한국 Vol.3 No.-

두만강

김규동 북한연구소 2008 北韓 Vol.- No.434

이달의 시

김규동 북한연구소 1996 北韓 Vol.- No.291

消費者의 店鋪이미지에 관한 實證硏究 : 백화점을 대상으로

김규동 서울保健大學 1993 論文集 Vol.13 No.1

Most of the marketing studies about store choice behavior have focused on store image, Therefore the purpose of this study is to analyze the store image in terms of store attributes, such as assortment, personnel, atmosphere, service. Quality, price and to provide useful information for the retailers. This study is composed of literature review and empirical study, Through result of this study, we know the fact that there are many differences between the two department store images. So retailers should construct marketing strategies to obtain a positive store image from consumers.

國內流通業 現況 및 流通市場開放 對應方案 考察

김규동 중앙대학교 1994 硏究論集 Vol.13 No.1

개인적 가치, 고객지향성, 적응성과 판매원성과간의 관계에 대한 구조적 연구

金奎東 韓日經商學會 1999 韓日經商論集 Vol.18 No.-

Good salespeople are the deciding factors in the success of an organization. In particular, the role of the retail salesperson takes on a more important role. Accordingly, the first purpose of this study is to understand the personal values of salespeople: secondly, to study the explanation personal values, adaptability, and customer orientation have on salesperson's performance. The third purpose is to understand the structural link among each of the explanatory factors related to salesperson performance. Lastly, with these research results as a foundation, to find the implications regarding management strategy plans of valuable salespeople for marketing researchers and sales managers. Data was gathered at large distribution centers (department stores, discount stores, large supermarkets, large clothing stores, etc.), surveying 350 male and female salespeople between October 19, 1998. Of the 350 questionnaires distributed, 287 (82%) were returned. Eliminating the unusable ones, 226 of the 287 that were collected were used in the final analysis. The results of the study are as follows: First. the personal values of the salespeople surveyed were divided into self-oriented values and others-oriented. Second, along with adaptability and customer-orientation constructs, salespeople's personal values increased the salesperson performance determinant. Third, the direct effects determinants have on salesperson performance is shown as, in order, adaptability(482), customer orientation(424), others-oriented value(201), while the indirect effect, including overall effect, is shown to be, in order, adaptability(864), others-oriented value(505), customer orientation(424) and self-oriented value(363). Consequently, first, through the examination of the salesperson's personal value structure, customer orientation, and adaptability, sales manager will be able to understand the salesperson and to use it in hiring and training salespeople. Second, as the salesperson performance was demonstrated to be effected by personal values in this study in addition to customer orientation, adaptability, it will make a big contribution to the marketing researchers' theories on salesperson performance. In addition, it will help the sales manager recognize the role of the value of a salesperson's performance management. And finally, among the personal values, it is understood that others-oriented value has a big effect on salesperson performance, so a strategy for salesperson's performance management and reward system must be established in order for it to be applied effectively.

관여도가 소비자만족 형성과정에 미치는 영향

郭東星,金奎東 韓日經商學會 1997 韓日經商論集 Vol.13 No.-

Consumer satisfaction is the core element of a marketing concept. Consumer satisfaction itself is not only a major outcome of the marketing activity but also an important process to link purchase and consumption with post-purchase behaviors such as word-of-mouth, attitude change, repeat purchase, and brand loyalty. Thus there is no doubt that the maximization of consumer satisfaction is considered to be the ultimate goal of modern business management. Many studies were done in recognition of its importance and the necessity of research. These studies on satisfaction have primarily focused on the examination of the antecedents of satisfaction and the expectation-disconfirmation paradigm has dominated these studies. But numerous studies have indicated the many limitations of the expectation-disconfirmation paradigm and accordingly, continued efforts have been made to modify and expand the expectation-disconfirmation paradigm. However, because of the complex nature of the consumer satisfaction formation process, the studies have shown conflicting findings. In order to more clearly explain the reason for the mixed findings of these studies, we presume the influence the antecedents have on satisfaction is subject to the situation. Therefore, the purpose of this study is to empirically examine the situation or condition which influence the effects of antecedents on consumer satisfaction in order to explain more clearly and expansively the consumer satisfaction formation process. In order to realize the purpose of this research, involvement, which has been presented as possible moderating variables in many previous studies, was introduced as moderating variables and the degree of influence the antecedents had on satisfaction in the various situations arising from the moderating condition was examined. In this study, the established hypotheses related to the consumer satisfaction formation process were verified by the covariance structure modeling, and LISREL (Linear Structural Relationship) 8.03 computer program was used for the covariance structure modeling. The findings about the items chosen to represent each situation where the moderating variables are manipulated can be summarized by the following: First, for all products, perceived performance had a significant direct effect on satisfaction. Consequently, the reason for expanding the consumer satisfaction formation process model, by including perceive performance as an independent antecedent of satisfaction in the expectation-disconfirmation paradigm, was confirmed. Second, consumer satisfaction formation processes were different for each situation. In short, it was discovered that the effects the antecedents had on satisfaction differed according to each set of circumstances. This means that there are specific situations or conditions which influence the effect the antecedents have on satisfaction. On the basis of the findings, implications for the consumer satisfaction researchers and the marketers can be grouped into two parts. The suggestions for the researchers are that future studies must be undertaken to include perceived performance as an independent antecedent of satisfaction in the expectation-disconfirmation paradigm and must focus on the examination of specific situations or conditions to influence the effect the antecedent has on satisfaction. The implications for the marketers are that they must recognize the existence of differences of the consumer satisfaction formation process in the various situations and must comprehended the extent to which consumers assess their products in respect to level of involvement. Moreover, using the above result as a basis, they must establish and implement an effective marketing strategy.

인슈어테크 발전과 보험회사의 역할 확대

김규동 보험연구원 2018 KIRI Weekly(주간포커스) Vol.457 No.-

보험회사는 발생한 손실의 금전적 보상이라는 리스크 재무 역할을 중점적으로 수행하지만, 리스크 통제 과정에 개입하는 경우도 있음 · 보험은 리스크 재무의 대표적인 기법 중 하나로, 개인 또는 기업에게 사고로 인한 금전적 손실이 발생했을 때에 사후적으로 손실을 보전하는 리스크관리 방식임 · 보험회사는 리스크 재무를 주요 업무 영역으로 삼고 있지만, 화재보험에서는 소화설비 구비 등 리스크 관리 실태에 따라 보험료를 차등화함으로써 보험계약자가 사고 발생 및 손해 규모 축소를 위해 노력하도록 유도하는 경우도 있음 · 사고 발생 및 손해 규모 축소를 위한 리스크관리 기법을 리스크 통제라고 하는데, 과거 영국의 화재보험회사는 리스크 재무에 역할을 한정하지 않고 리스크 통제에 개입하는 경우도 있었음 소비자들은 보험회사가 고객의 리스크 통제 역할을 지원하는 종합적인 리스크관리 서비스를 원하고 있으며, 인슈어테크의 발전으로 보험회사의 이러한 서비스 제공은 더 활발하게 이루어질 것으로 예상됨 · 최근 Financial Times는 보험회사들이 인슈어테크를 활용하여 고객들에게 제공하는 서비스를 구체적으로 예시하면서, 고객의 수요가 손해에 대한 금전적 보상에 그치지 않고 사고예방이나 사고 발생 시 사고 규모 최소화 및 신속한 원상회복을 지원하는 종합적 리스크관리로 확대되고 있다고 보도함 · 실제로 해외에서는 보험회사가 인슈어테크를 이용하여 사고를 예방하거나, 사고가 발생했을 때에 신속한 대응을 할 수 있는 서비스를 제공하는 경우가 있음 · 종합 리스크관리 서비스 제공으로 보험 소비자들은 사고 발생을 최소화한다는 점에서 소비자의 편익도 향상될 것임 국내에서도 보험회사들은 소비자의 사고 예방 등을 위한 서비스를 제공하는 보험상품을 시도하고 있으나 활발히 판매되고 있지는 못한 실정임 · 관련 서비스 제공으로 인한 보험회사의 실익이 없거나 보험업법·의료법 등 관련 규제의 위반 가능성 등으로 인해 보험회사들이 소비자들의 편익 증대를 위한 서비스 제공에 적극적이지 못한 것이 현실임 · 소비자의 편익 증대와 보험산업의 성장을 위해 관련 상품 개발 및 서비스 제공이 원활하도록 관련 제도의 개정을 고려할 필요가 있음

[한국 모더니즘 대표시 33] 나비와 광장(廣場)

김규동 시와세계 2004 시와세계 Vol.- No.5

사회책임적 소비자(SRC)의 특성 연구

김규동 서울保健大學 1994 論文集 Vol.14 No.1