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      • KCI등재

        봉제산업의 공진화 변수들의 시계열 분석

        권기용,추호정 한국패션디자인학회 2024 한국패션디자인학회지 Vol.24 No.1

        현재 패션기업들은 높은 고정 비용과 다양한 비용 문제로 인해 생산과 관련된 부분은 아웃소싱으로 이루어지고 있는 추세이다. 이로 인해 봉제산업의 역할이 점점 중요해지고 있다. 그러나 대외적으로 개발도상국들이 제공하는 값싼 노동력과의 경쟁, 대내적으로는 최저임금 상승을 포함한 고정비 및 다양한 비용 부담이겹쳐 국내 봉제업체들은 규모 축소의 위기에 직면해 있다. 이러한 상황은 국내 봉제산업에 대한 구조적 대응과 전략적 육성이 필요함을 시사한다. 이에 따라 본 연구는 국내 봉제산업을 육성하기 위한 전략을 개발하는데 필요한 기초 프레임워크를 제공하고자 하였다. 본 연구는 공진화 이론에 근거하여 환경적 변수와 봉제업체의 파트너 기업을 연구 변수로 선정하였다. 봉제산업의 규모를 구분하기 위하여 전체 봉제산업과 마이크로사이즈 봉제산업으로 나누었으며, 환경적 변수로는 최저임금을, 봉제업체와의 파트너 기업 변수로는 패션상장기업과 의류도매업체를 선정하여, 각 변수들 간의 상호영향 관계를 분석하였다. 양적 분석을 위해, 패션상장기업의 경우는 영업이익을, 의류도매업체의 경우는 매출을 활용하였고, 봉제업체의 경우는 전체 기업 수와근로자 수를 활용하였다. 이상의 분석에 필요한 데이터들은 통계청 및 금융감독원으로부터 제공된 시계열데이터를 사용했으며, 그랜저 인과관계분석을 통해 변수들 간의 관계를 살펴보고자 하였다. 그랜저 인과관계분석 결과 환경적 변수인 최저임금은 전체 봉제산업과 마이크로 사이즈 봉제산업 기업 수와 고용자 수에1, 2시차에서 영향을 주었으나, 1시차에 더 크게 영향을 주는 것으로 나타났다. 그러나 3시차에는 영향이 없는 것으로 나타났다. 즉 최저임금은 봉제기업의 봉제업체 수와 고용자 수에 영향을 미치는 선행변수임이 확인되었다. 1시차는 최저임금이 상승할수록 봉제산업에 규모에 영향을 미치는 데까지 1년의 시간이 걸린다는것을 의미한다. 파트너 기업 변수인 패션상장기업의 영업이익은 2시차에서 전체 봉제산업의 고용자 수에 영향을 미쳤지만, 3시차에서는 마이크로 사이즈 봉제업체 수에 영향을 미치는 것을 확인하였다. 마지막으로마이크로 사이즈 봉제업체 수와 고용자수 증가는 2시차에서 의류도매업체의 매출에 영향을 미치는 선행변수임을 확인하였다. 이를 통해 실질적으로 패션산업 내에서 봉제산업에 영향을 미치는 변수와 거래 기업들과의상호영향력들을 살펴볼 수 있었다. 즉 공진화 이론과 같이 봉제산업은 거래하는 파트너 기업들과의 서로 영향을 주고받고, 환경적 변수에 영향을 받지만 적응하면서 진화해 나가는 것을 확인할 수 있었다. 이를 통해봉제산업의 육성 방향과 국가적 전략을 논의하는데 필요한 자료로 활용할 수 있을 것으로 기대된다. This study attempts to analyze the relationship with the changing environment that affects the growth of the sewing industry from the perspective of co-evolution. To this end, we designated listed fashion brand companies and the apparel wholesale industry as the trading partner factor, with the minimum wage identified as the institutional factor. In the case of the sewing contractor industry, analyses were conducted separately for the overall industry and the micro-sized industry. For quantitative analysis, profitability indicators for fashion brand-listed companies and those in the apparel wholesale industry were utilized.In the sewing contractor industry, the analysis utilized the total number of companies and workers. Time series data were obtained from Statistics Korea and the Financial Supervisory Service. To examine the relationship between variables, Granger causality analysis was performed.The results indicate that the minimum wage, as an institutional factor, is a leading variable affecting the overall sewing contractor industry, the number of micro-sized sewing contractor companies and workers, with a time lag of one period. In the analysis, fashion brand listed companies were identified as a leading variable that impacts the total number of workers with a two-period delay (2 lag), but influences the number of micro-sized sewing contractor companies after a three-period delay (3 lag). Additionally, the analysis revealed that the micro-sized sewing contractor industry affects the apparel wholesale industry with a two-period delay (2 lag).This suggests that the expansion of micro-sized sewing contractors correlates with sales in the clothing wholesale sector. This study has significance in that it has identified specific factors influencing the growth of the sewing contractor industry.

      • KCI등재

        패션산업과 거시 변수들간의 관계-패션 상장기업 중심으로-

        권기용,추호정 한국의류산업학회 2020 한국의류산업학회지 Vol.22 No.1

        This study examines the time causal relationship between the operation profit of the listed fashion companies and the macro variables. Operating profit data of 36 listed fashion companies from 2000 to 2017 has been used. Macro variables include household income, household expenditure, number of Korean overseas travelers, number of foreigner travelers and sentiment index. The study results are as follows. First, the number of outbound travelers from Korea has a negative effect on the operating profit of listed fashion companies; however the number of foreigner visiting Korea has a positive effect at 0 time lag. Second, the consumer sentiment index had a positive effect on the sales and the operating profits of the listed fashion companies with a time difference between the 3rd and the 4th quarter. Third, a disposable income has a positive effect on the operating profit of listed fashion companies. Last, educational expenses have a negative effect on operating profit with a time lag between the first and the second quarter. The findings can be used as useful information to analyze the fashion industry and help fashion companies improve their financial performances.

      • KCI등재

        라이브 커머스 특성이 실재감을 매개로 소비행동에 미치는 영향-상호작용성과 스트리머 속성을 중심으로-

        권기용,김우빈 한국의류학회 2022 한국의류학회지 Vol.46 No.5

        This study examines the effect of live commerce characteristics on consumption behavior mediated by presence. As contactless shopping has become the new normal, live commerce is emerging as an innovative communication service between consumers and sellers. We examine the role of interaction and streamers' attributes on sharing and purchase intention by mediating social presence and telepresence. A web-based experiment was conducted to test our hypotheses. The data of 267 participants were analyzed using SPSS 23.0 and AMOS 21.0. The results showed that the Streamer-Consumer interaction had a positive effect on social presence and telepresence. By contrast, the Consumer-Consumer interaction had no significant effect on social presence and telepresence. We further found that streamer trustworthiness had a positive effect on both social presence and telepresence, while streamer attractiveness had a positive effect only on telepresence. Thus, social presence and telepresence positively influenced sharing and purchase intention. Overall, these findings illustrate that the Streamer-Consumer interaction and streamer trustworthiness are vital characteristics that lead to higher levels of presence using live commerce. Several academic and managerial implications are suggested based on these results.

      • KCI등재

        The fashion consumer purchase patterns and influencing factors through big data - Based on sequential pattern analysis -

        권기용 복식문화학회 2023 服飾文化硏究 Vol.31 No.5

        This study analyzes consumer fashion purchase patterns from a big data perspective. Transaction data from 1 million transactions at two Korean fashion brands were collected. To analyze the data, R, Python, the SPADE algorithm, and network analysis were used. Various consumer purchase patterns, including overall purchase patterns, seasonal purchase patterns, and age-specific purchase patterns, were analyzed. Overall pattern analysis found that a continuous purchase pattern was formed around the brands’ popular items such as t-shirts and blouses. Network analysis also showed that t-shirts and blouses were highly centralized items. This suggests that there are items that make consumers loyal to a brand rather than the cachet of the brand name itself. These results help us better understand the process of brand equity construction. Additionally, buying patterns varied by season, and more items were purchased in a single shopping trip during the spring season compared to other seasons. Consumer age also affected purchase patterns; findings showed an increase in purchasing the same item repeatedly as age increased. This likely reflects the difference in purchasing power according to age, and it suggests that the decision-making process for purchasing products simplifies as age increases. These findings offer insight for fashion companies’ establishment of item-specific marketing strategies.

      • KCI등재

        패션점포 판매원 메시지의 측면성이 소비자 행동에 미치는 영향 -판매원 신뢰와 인지노력의 매개효과를 중심으로-

        권기용,추호정,이미아 한국의류학회 2018 한국의류학회지 Vol.42 No.1

        Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which a salesperson explains only the advantages of a product to customers, and the second with a double message that explains both the advantages and drawbacks of the product. The results showed that participants trusted a fashion salesperson more and perceived stronger cognitive effort for two-sided messages. The two-sided messages mediated the consumer's trust in the salesperson and cognitive effort, and influenced consumers' buying behavior. This study also found that salesperson trust was stronger in the two-sided messages scenario than in the one-sided message scenario, regardless of consumers' focused preference, and that it was more effective for promotion focus customers. The analysis of the results on consumers' cognitive effort indicated that prevention focused customers did not exhibit any difference in cognitive effort concerning two-sided messages. However, promotion focused customers exhibited an increased cognitive effort in the two-sided message scenario than in the one-sided message scenario. Marketing implications were discussed based on the findings.

      • KCI등재

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