http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
구자열 경주대학교 지역개발연구소 2000 地域開發論叢 Vol.- No.3
This research evaluate several factors affecting the attention given to or "use" of specific database marketing by marketing managers in super discount store. This research apply t-test to test a model of research use involving 10 variables. Factors found to be especially important are organizational structure, the degree of resource guarantee, the responsiveness to environmental change, the degree of long range term, the recognition of customer information importance by managers. The topic and findings of the study relate to a central activity of the marketing profession-the application of knowledge-and to the use of an important product-database marketing. Both the database marketing and the bgehavior of managers as consumers of research products have been relatively neglected.
구자열 경주대학교 정보전자기술연구소 2002 情報電子技術論叢 Vol.1 No.-
Logistics Information Technology' refers here to broad range of technology involved in information processing and handling in logistics function, such as computer hardware, software telecommunications and office information, and includes technologies as new system development methodologies. This study is to investigate the relationship between the performances of logistics information system and the adoption of logistics information technology, and to find the influence that the strategic plans affect on the logistics cost reduction, logistics selling general and administration expenses reduction, logistics service improvement. The specific purposes are as follows; 1. To investigate and integrate the concept of adoption level of logistics information technology and performance level of logistics to validate the relationship between two variables. 2. To examine the relationship between the adoption level of logistics information technology and performance level of logistics, and the influencing factors such as firm's characteristics, implementation of logistics strategic plan, logistics management function characteristics factors. 3. To suggest managerial and theoretical implications for both practitioners and academicians on the findings of this research.
대양항로에서 장거리 공대지통신을 위한 VHF Relay Network
구자열,임재성 한국항공운항학회 2012 한국항공운항학회지 Vol.20 No.3
In oceanic flight routes, HF radio and satellite data links have been used for air-to-ground communication, but these systems have long propagation delay and low data throughput. In this paper, we propose a reliable system to overcome the weakness of current HF radio and satellite communication systems for oceanic aeronautical flight routes. The proposed scheme uses only one aeronautical VHF channel in multi-hop oceanic communication environments and supports a hybrid type of multiple access, which consists of random access and TDMA (Time Division Multiple Access) scheme. The proposed system improves performance on delay and throughput as an effective solution to communicate end-to-end on the oceanic flight routes and strengthens the reliability of oceanic aeronautical communication. In oceanic flight routes, HF radio and satellite data links have been used for air-to-ground communication, but these systems have long propagation delay and low data throughput. In this paper, we propose a reliable system to overcome the weakness of current HF radio and satellite communication systems for oceanic aeronautical flight routes. The proposed scheme uses only one aeronautical VHF channel in multi-hop oceanic communication environments and supports a hybrid type of multiple access, which consists of random access and TDMA (Time Division Multiple Access) scheme. The proposed system improves performance on delay and throughput as an effective solution to communicate end-to-end on the oceanic flight routes and strengthens the reliability of oceanic aeronautical communication.
구자열 경주대학교 2002 論文集 Vol.15 No.-
The competitive environment of the future will require low cost, high quality products in a greater variety. In today's competitive environment, markets are becoming more international, dynamic, and customer-driven. Customers are demanding more variety, better quality and service, including both reliability and faster delivery. Technological developments are occurring at a faster pace, resulting in new product innovations and improvements in manufacturing processes. The resulting competitive environment requires low cost, high quality products In increasing varieties. These changes have investigated changes in business and manufacturing strategies. Understanding how supply chain management relates to their current processes is the first step toward integration. Their current processes may include elements of JIT. Where those elements align well with supply chain elements, the company may find it easy to move to implementing the corresponding supply chain element. Some supply chain elements may not align with any JIT elements and as such companies must evaluate their current capability on those elements. JIT techniques may not be appropriate for all companies. That does not mean those companies are not good candidates for supply chain implementation. Regardless of their involvement in JIT, companies implementing supply chain management must openly share information with their supply chain partners. Many JIT implementation problems are related to management c o m t m e n t and willingness to commit resources to employee empowerment and training. These factors are important in supply chain implementations. Managers who have addressed them as part of a JIT implementation can use that experience in their supply chain implementation. Supply chain management, like JIT, involves integration in processes and integration between companies. The end result of these advances will be greater end-use customer satisfaction by providing the desired product at the right time at an acceptable cost.
대구 경북지역 경영자의 리더십 향상을 위한 MBTI분석
구자열 경주대학교 창의력개발연구소 2005 創意力開發硏究 Vol.- No.8
This study is an empirical research of the CEO's decision-making style and action style measured by Myers-Briggs Type Indicator(MBTI). 195 samples of the CEO are collected from 114 Daegu Gyeongbuk district firms whose position is above director. The results are as follows: Firstly, CEO's major decision-making styles are NT and ST, action style is EJ. ENTJ or ESTJ are the most frequent types of CEOs. Secondly, CEOs have more E, N, T, J type than the general population, more E, N, J types than the manager population of Korea, and more E, F, J types than the American executives! Thirdly, relating to the decision-making style, CEOs have more NT and less ST types than both the general population and the manager. CEOs have more SF types than the American CEOs, but there is no significant difference in ST or NT types between them. Fourth, relating to the action style, CEOs have more EJ and less other types than the other groups. Fifth, relating to the 16 types of MBTI, CEOs have more ENTJ and ESTJ types than the general population, and more ENTJ types than the manager population. There is a similarity between Korean and American CEOs in that TJ is the most popular type, but have more ENTJ, ESTJ, ESFJ type and less ISTJ, ENTP, INTP type than American executives. Therefore CEOs typical decision-making and action style differ from not only other Korean population but also American executives. Lastly the implications and the limitations of this study are discussed, and the future directions of this research are suggested.
마케팅연구에 있어서 인과관계 검증을 위한 개념적 시스템의 제안
구자열 경주대학교 2001 論文集 Vol.14 No.-
This article presents one framework for examining causality in the marketplace. The discussion begins with a treatment of the importance and role of causality, in order to place it in a proper perspective. Next, a formal outline of the concept of causality is examined. Emphasis is placed on its elements and structure, including its relation to the purposes of explanation, prediction, and control. Following this, a methodology is proposed for discovering causal relations. The presentation discusses a general for analysis that integrates the methodology for discovering causal relations with certain logical and conceptual criteria. Overall, the objective is to suggest a program for examining causality in qualitative, macro, or small-sample contexts. Finally, the article closes with a framework for applying the methodology in macro marketing contexts. Most research in marketing has been of the quantitative variety where large samples, interval data, and some control by the researcher have been the rule. Very little has been done in comparative contexts, with macro phenomena, or with small samples. Indeed, most of the methodological developments over the years have addressed the quantitative rather than qualitative. This article has attempted to develop some concepts and procedures for examining the more qualitative side of marketing, particularly when phenomena occur in their natural settings. Future work is needed to develop these ideas further and to apply them in a real case.