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ANP기법을 활용한 부동산개발사업 상품가치의 정량적 지표개발에 관한 연구
곽철우(Kwak, Cheol-Woo),김승희(Kim, Seung-Hee) 한국주거환경학회 2018 주거환경(한국주거환경학회논문집) Vol.16 No.2
Real estate development significantly influenced by external factors such as international macro-environment, domestic and international real estate markets, public policy, and the financial market has high risks to fail since business process is complicated, and potential risks are various depending on the type of business and participants of business. The purpose of this study is to suggest basically considering criteria when assessing values of real estate development business. For doing this, quantitative indicators are developed by experts’ verifying internal values only focusing on a businessman’s subjective opinion in real estate development. Through ANP, a way of the strategic decision, 6 upper basic items and 18 low detailed items were classified depending on the relative importance of factors, and weights as for these indicators were yielded. Upper basic items yielded 6 basic value items; ‘price value’, ‘time value’, ‘location value’, ‘the value of a concept’, ‘the value of quality’, and ‘rarity value.’ It was found that of them, the most considered item was location value. The significance level of 18 detailed indicators, which represented an indicator of the value evaluation of the product in real estate development, was analyzed. The result showed that ‘regional location value’ was ranked in the first place, and ‘area for exclusive use’, ‘the value of location for land use’, ‘metropolitan location value’, ‘future value’, ‘the time of selling lots’, ‘supply area’, and ‘multiple time’ were ranked in order. However, the values of the rest 9 detailed items that are out of the ranking, had more than 25% weights of overall values. Therefore, when the value of products in real estate development is evaluated, low detailed items should be importantly considered.
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곽철우(Kwak, Cheol Woo),이한나(Lee Han Na),김승희(Kim, Seung Hee) 대한부동산학회 2019 大韓不動産學會誌 Vol.37 No.1
본 연구는 부동산개발사업의 상품가치에 대한 정량적인 평가항목을 선정하고 이를 실증분석 함으로써 분석도구로서 가치를 검증하고자 하였다. 부동산 개발사업시 기획단계에서 도출 할 수 있는 내적가치에 한정하여 문헌연구를 통해 가지평가항목을 도출하여 이를 전문가 설문조사를 통해 적합성을 검증하여 평가항목을 검증하고자 하였다. 그 결과는 다음과 같이 도출되었다. 첫째, 부동산개발사업의 가치평가 항목을 도출한 결과, ‘입지가치’, ‘품질가치’, ‘컨셉가치’, ‘시점가치’, ‘가격가치’, ‘희소가치’의 6개 항목 18개 세부항목 으로 도출되었다. 둘째, 전국적으로 잘 알려진 생활밀착형 부동산을 대상으로 선정된 가치평가항목을 적용하여 실증분석 한 결과, 대상지별 각 세부가치에 대하여 표준정규분포를 가지고 있어 분석도구의 타당성을 입증하였다. 따라서 향후 부동산개발사업의 사전 기획단계에서 상품의 가치를 위한 분석 시 의사결정도구로서 크게 기여할 것이다. The purpose of this study was to select quantitative evaluation indexes on the product value of the real estate development project and to verify the value of those as an analysis tool by an empirical analysis. Limiting to the internal value that can be derived from the planning stage of the real estate development project, the value evaluation indexes were derived through the literature review. Then, this study intended to prove those indexes by verifying the conformity through the survey of experts. There were obtained results of this study: 1) As a result of deriving the value evaluation index of the real estate development project, there were 18 sub items and 6 indexes of location value , quality value , concept value , time value , price value , and scarcity value . 2) As a result of the empirical analysis using the selected evaluation indexes for the living based real estate that nationwide well-known, the validity of the analysis tool was demonstrated by having a standard normal deviate for each sub-value. Therefore, the study will contribute greatly as a decision-making tool in the case of analyzing the product value in the pre-planning stage of future real estate development project.
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KCI
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