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커뮤니티 내 지식이전 프로세스의 영향요인과 인센티브의 조절효과에 관한 연구
고윤경(Yoonjung Ko),정경수(Kyungsoo Chung),고일상(Ilsang Ko) 한국인터넷전자상거래학회 2011 인터넷전자상거래연구 Vol.11 No.1
The purpose of this research is to identify the impact factors and the moderator of incentives of knowledge transfer process. Impact factors of knowledge transfer consist of three distinct characteristics: Individual characteristics(self-directness, individual information capability), cognitive community characteristics(trust, community-identity), quality characteristics(quality of knowledge, quality of community-construct). The incentives of knowledge transfer consist of psychological incentive and physical incentive. Knowledge transfer consists of three distinct process: knowledge acquisition, knowledge sharing and knowledge use. To verify we conducted a survey and collected data from 345 members of online community. Data were analyzed to test the hypotheses by SPSS 17.0, and LISREL 8.54. The results of this study founded that individual information capability, trust, community identity, quality of knowledge, and quality of system were statistically significant in knowledge transfer, however, self-directness was not statistically significant in knowledge transfer. Interact effect of knowledge acquisition and physical incentive on knowledge use was statistically significant. This study integrated and verified impact factors of individual characteristics, cognitive community characteristics, and characteristics of quality. This study proposes that existing communities can revitalize by promoting trust, community identity, quality of knowledge, quality of community construct, and incentives.
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