http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Value Engineering 활동을 통한 공조설비 System의 효용성 증대방안에 대한 연구
In the domestic situation that import most of energy, research about efficient utilization of energy and economical utilization of equipment system through value engineering is inevitable. In addition, efficient utilization of energy and its economic feasibility should be studied with keeping necessary function in the system or environment that is required in equipment system. Therefore, every engineer should have a sense of duty and pay attention to researches such as maximizing energy utilization and minimizing system loss through value engineering of H.V.A.C system as well as operating and using best efficiency point of system machine facilities. In this thesis, we have researched how to increase the efficiency and minimize the cost of HAVC system through the design document review at the 50% of design stage in real case of the construction for “ Whaseong-si Women and Youth training center”. Through the this case study, we have will suggest optimized management approach for the successful implementation of HAVC system in various phases of construction, such as design, construction and operation phases, which able to meet efficiency of energy consuming and effective management of HAVC.
최근 Autonomous driver assistance systems(ADAS)에 관한 연구가 활발이 진행되고 있다. 특히 자동 주차 시스템은 다양한 ADAS와 관련하여 시장에서 가장 널리 보급된 기능 중 하나이다. 현재 개발되어 상용화된 Parking Assist System(PAS)는 주차를 위한 차량의 스티어링 휠 만을 제어하고 차량의 속도는 운전자에 의해서 조작되어야 한다. 이처럼 PAS는 운전자의 개입이 필요하고 이에 따라 운전자는 아직도 많은 시간을 주차장에서 소비해야 한다. 이러한 불편을 해소하고 운전자의 편의성을 높이기 위해 Autonomous Valet Parking(AVP)이 요구된다. 본 논문에서는 카메라 센서만을 이용한 In-door Autonomous Valet Parking(AVP)에 대해 소개한다. AVP는 주차장 진입 후 운전자의 개입 없이 주차의 전과정이 자동화 되어있다. AVP는 크게 자동 주차와 자율 출차로 구성되어 있다. 본 논문에서는 자동 주차를 위한 자율 주행과 자동 주차 시스템에 대해서 소개한다. 각 시스템에서 사용되고 있는 경로 생성 방법과 경로 추정 방법에 대해 자세히 설명한다. 또한 제안된 시스템의 실효성 검증을 위해 실차 실험을 진행하였다.
코로나 19로 인한 원격수업이 전일제 통합학급 학생 교육에 미치는 영향에 대한 초등교사의 인식
강동희 경인교육대학교 교육전문대학원 2021 국내석사
본 연구는 코로나 19로 인한 초등학교 통합학급의 원격수업 실태를 조사하고, 원격수업으로 인한 전일제 통합학급 학생의 학습지도, 생활지도 및 교우관계, 학부모와의 관계 영역에서 긍정적인 측면과 부정적인 측면을 파악하며, 통합학급 원격수업의 어려움과 그 지원 방안을 찾는 데 목적이 있다. 이를 위해 원격수업이 전면 시행된 2020학년도에 통합학급을 담당하였던 초등학교 교사 120명을 대상으로 설문 조사를 실시하였다. 본 연구의 주요 결과는 다음과 같다. 첫째, 초등학교 통합학급의 원격수업 실태를 분석한 결과, 통합학급을 맡게 된 계기는 기존의 연구 결과들과 마찬가지로 대부분 타의에 의해 이루어지고 있었다. 원격수업 유형으로는 실시간으로 진행되는 쌍방향 수업의 비율보다 단방향 수업의 비율이 높게 나타났다. 전일제 통합학급 학생을 위한 별도의 계획 수립 및 개별학습 준비자는 통합학급 교사를 가장 많이 꼽았으며, 원격수업을 운영할 때의 주된 협력자는 특수교사라고 가장 많이 응답하였다. 둘째, 전일제 통합학급 학생의 원격수업 시 학습지도 영역에서 주목할 만한 점은 ‘학부모의 역할’이다. 학습지도 영역에서 원격수업이 긍정적인 영향을 미친 이유는 보호자 등의 도움을 받을 수 있는 환경이 제공된다는 점이었는데, 역설적으로 부정적인 영향의 이유도 학부모가 도움을 줄 수 없는 경우 방치된다는 점으로 나타났다. 이는 학습지도 영역에서 긍정적인 영향과 부정적인 영향은 학부모의 조력 여부에 달려있음을 보여준다. 생활지도 및 교우관계 영역에서도 양면적인 결과가 도출되었다. 전일제 통합학급 학생이 학생들과 대면하지 않게 되면서 교우관계로 인한 문제행동이 감소한 점이 긍정적인 영향으로, 대면하지 않기 때문에 상호작용의 부재가 발생하여 사회성 형성이 어렵게 됐다는 점이 부정적인 영향으로 나타났다. 셋째, 원격수업에서 통합학급 교사가 전일제 통합학급 학생을 지도하는데 가장 어려운 점으로 학생과 소통하기 어렵다는 것과 학생 활동에 대한 피드백 제공이 어렵다는 것을 꼽았다. 원격수업 시 통합학급 교사에게 가장 필요한 지원으로는 전일제 통합학급 학생의 학습 수준에 따른 자료의 제공으로 나타났다. 본 연구 결과로 볼 때, 통합학급의 원격수업은 그 형태와 시스템이 아직 불안정하며, 성공적인 정착을 위해서는 안정적인 원격수업 인프라 지원과 다양한 소통의 창구 개발이 전제되어야 함을 알 수 있다. 또한, 학부모의 역할이 대면수업 때보다 강조되므로, 학부모가 원격수업의 필수적인 조력자임을 상호 인정하고, 원격수업에 대해 사전에 소통할 시간을 가져야 할 것이다. 원격수업 시 통합학급 교사의 어려움을 해결하기 위해서는, 국가 수준에서 전일제 통합학급 학생의 학습 수준에 따른 원격수업 자료를 다양하게 제작하여 통합학급 교사가 필요로 하는 자료를 언제든지 쉽게 활용할 수 있는 환경을 마련해주어야 할 것이다. The purpose of this study is to investigate the status of full inclusive classes caused by COVID-19, identify positive and negative aspects in the areas of learning guidance, life guidance and friendship, relationships with parents, and find difficulties and support measures for integrated classes. For these, a survey was excuted on 120 elementary school teachers who were in charge of incluseive classes in 2020 when remote classes were fully implemented. The main results of this study are as follows. First, as a result of analyzing the status of integrated classes in elementary school, the opportunity to take charge of integrated classes was done by others, as was the result of existing research. As for the type of remote class, the one-way ratio was higher than the two-way ratio conducted in real time. Separate plans for full-time integrated class students and individual study preparers cited integrated class teachers the most, and specialized class teachers were the main collaborators when operating remote classes. Second, what was notable in the area of learning guidance for full-time integrated students in remote classes was the role of parents. The reason why remote classes had a positive impact on learning guidance was that an environment was provided for the help of guardians and others, ironically, the reason for the negative impact was that parents were left unattended if they could not help. During remote classes, it was divided into positive and negative effects in the area of learning guidance depending on whether parents support them or not. Two-sided results were also produced in the areas of living guidance and friendship. While the decrease in problematic behavior caused by friendship was due to the lack of interaction in face-to-face situations due to the lack of full-time integrated class students, the difficulty of social formation was negative. Thirdly, inclusive class teachers cited difficulties in communicating with students and feedback on student activities as the most difficulties in guiding full-time integrated class students in remote classes. The results of this study show that remote class of integrated classes are still unstable in its form and system, and that stable remote class infrastructure support and various channels of communication must be preconditioned for successful settlement. In addition, the role of parents is emphasized more than in face-to-face classes, so parents should mutually acknowledge that they are essential assistants of remote classes and have time to communicate in advance. In order to solve the difficulties of inclusive teachers in remote classes, various remote class materials according to the learning level of full-time integrated students at the national level should be presented so that integrated teachers can use them in the right place.
내부마케팅활동이 조직구성원의 직무만족 및 고객지향성에 미치는 영향 : 제주지역 관광목적지마케팅기구(DMO)를 중심으로
강동희 제주대학교 경영대학원 2010 국내석사
본 연구는 제주지역 DMO의 인구통계적 특성에 따른 내부마케팅 인식에 대한 차이와 내부마케팅 요인이 직무만족 및 고객지향성에 어떠한 영향을 미치는지를 파악하는데 그 목적을 두었다. 즉, 연령, 성별, 학력, 지위, 근무연수, 근무부서 및 고용형태의 특성에 따른 내부마케팅의 인식차이, 내부마케팅 요인이 직무만족에 미치는 영향, 내부마케팅이 고객지향성에 미치는 영향 및 직무만족이 고객지향성에 미치는 양향관계를 규명하고자 하였다. 위와 같은 연구목적을 위하여 문헌연구를 통해 가설을 도출하여, DMO기능을 담당하는 제주지역 관광서비스관련 5개 기관의 조직구성원들을 대상으로 설문을 실시하여 이 가운데 유효한 109의 표본을 대상으로 빈도분석, 탐색적 요인분석, 신뢰성 검증, 다중 회귀분석을 통해 실증분석을 하였다. 이를 토대로 연구과정을 통해 실증한 결과를 요약하면 다음과 같다. 우선 인구통계학적 특성에 따른 내부마케팅 인식에 차이가 있었다. 연령에 따라서는 경영층지원에 인식에 대한 차이가, 성별에 따라서는 경영층지원과 보상시스템이, 직위에 따라서는 교육훈련과 경영층지원이, 근무연수별로는 권한위임만이 유의한 차이가 있는 것으로 각각 조사되었다. 또한 근무기관별 내부마케팅 인식에 대한 차이가 가장 많은 항목에서 나타났는데 교육훈련, 보상시스템, 내부의사소통 및 권한위임에서 유의한 차이가 있었다. 따라서 연령, 성별, 직위, 근무연수 및 근무기관에 따라 내부마케팅의 인식에는 차이가 있는 것으로 나타났다. 그러나 학력, 근무부서 및 고용형태에 따라서는 차이가 없는 것으로 나타났다. 둘째, 직무만족을 세 가지, 즉 조직만족, 업무만족, 인적만족으로 구분하였다. 조직만족에서는 내부마케팅 요인 중 교육훈련, 내부의사소통과 경영층지원이, 업무만족에서는 내부마케팅 요인 중 보상시스템, 교육훈련 및 경영층지원이, 인적만족에서는 교육훈련, 내부의사소통이 직무만족에 긍정적인 영향을 미치는 것으로 나타났으나, 경영층지원은 부정적 영향관계로 나타났다. 셋째, 내부마케팅 요인 중 교육훈련만이 고객지향성에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 직무만족요소 중 조직만족과 인적만족이 고객지향성에 유의수준에서 긍정적 영향을 미치는 것으로 나타났다. The purpose of this study is to examine the effects of internal marketing on job satisfaction and customer orientation in Jeju DMO. Four hypotheses are given with the previous research. To verify these hypotheses, 109 valid sample data were selected from among of 124 collected by self-administered questionnaire survey method. The SPSS 12.0 program was employed for the data statistical analysis method, using exploratory factor analysis and multiple linear regression analysis. The ultimate goal of this study is to investigate the value of internal marketing in DMO, whether motivates the DMO employees to be more customer-oriented. Therefore, this study selected job satisfaction, customer orientation with internal marketing as key words. Based on the analysis results, the following strategic implications were suggested: First, internal marketing is seen differently according to age bracket, gender, position, experience and company. Second, job satisfaction is composed of company satisfaction, duty satisfaction and HR satisfaction. Company satisfaction was affected by training, internal communication and management support of internal marketing factors. Duty satisfaction was affected by compensation system, training and management support. In case of HR satisfaction, training and internal communication also had a positive effects. This indicates that training and management support can motivate employees. Thirdly, customer orientation was researched with internal marketing. Customer orientation was influenced positively only by training, which indicates that employees need training to influence them to be customer-oriented. Fourthly, what internal marketing influences job satisfaction and customer orientation shows that it can be used in the HR management aspect theoretically to reinforce DMO's internal power. Lastly, company satisfaction and HR satisfaction influence customer orientation at a statistically valid level. This demonstrates that if employees are satisfied with both company and HR then they should be customer-oriented. In conclusion, among direct influential factors of internal marketing with job satisfaction and customer orientation, only training was in common with them both. This study is limited in that the results came from survey only within Jeju DMO. In the future, on-going research efforts should be made on the factors affecting internal marketing on the customer orientation and job satisfaction in Jeju DMO as well as other DMOs at the Korean-wide level in order to generalize that the study could verify generally.
21세기의 예술은 변화의 속도가 급변하는 사회변화에 적응하기 위해 민감하게 작용 하고 다양한 관점으로 제시되어 있으며, 복합적이고 독창적인 특색을 갖추게 되었다. 또한 각 분야의 예술가들로 하여금 전반적인 영역에서의 새로운 창작을 요구하고, 다차원적인 변혁을 유도하고 있다. 그 중에서도 20세기 초 부터 급진적으로 발전된 과학문명으로 인해 전통적 예술양식을 부정하는 움직임이 이념적인 면과 기술적인 면으로 각각 특색을 띤 복잡한 양상을 출현하게 하였다. 이런 다양한 양식들 가운데 키네틱 아트는 예술과 기술을 결합하고 실제적인 움직임을 적용하며 시․공간연출을 시도한 최초의 양식이다. 키네틱 아트는 종합예술로써 많은 영역의 예술 가운데 유난히 시간과 공간의 제약을 많이 받게 되는 무용에 도입함으로써 그 특성인 시·공간성, 우연성, 유희성을 기반으로 실재성에 의거하는 복합매체 예술의 모방적 재현을 해체하는 일 뿐 아니라, 관객과의 상호소통을 꾀하는 참여예술이 되어 예술과 예술의 융·복합으로 독창적이고 특색 있는 좋은 작품을 기대할 수 있을 것 이라 사료된다. 이에 본 연구는 키네틱아트에 대한 지속적인 연구를 통해 창조적인 예술세계를 펼쳐나가는데 발전적 방향을 모색해 나가는 것에 중점을 둔다. 새로운 형태의 공연으로 키네틱아트의 움직임을 활용한 작품 청키무브(Chunky Move)의「Connected」, 윌리엄 포사이드(William Forsythe)「사건의 진실」과「Nowhere And Everywhere At The Same Time」을 시․공간성, 동시성, 유희성으로 나누어 분석하여 발전방향을 모색함으로 안무자들에게 신선한 추상성과 독창성을 불러일으킬 수 있는 소재를 제공하며 예술 표현의 장을 확대시켜나갈 수 있음을 확인할 수 있음을 본 논문에서 다루고 있으며, 또한 이러한 작업은 앞으로의 무용 발전에 매우 유용한 자료가 될 것이다. 새로운 가능성을 찾아 실험되어지는 작품들은 새로운 타 예술을 받아들일 줄 알고 관객과의 소통을 열어두어 참여 할 수 있도록 해야 하며, 관객은 열린 마음으로 새로운 융합의 작품을 받아들일 수 있으며, 이에 작가와 소통하는 작품을 할 수 있다. 이로써 무용을 통해 본 키네틱 아트는 다양한 가능성을 가지고 있어 예술 표현의 장을 확대시켜나갈 수 있음을 확인할 수 있다. 무용과 미술의 융합이라는 중요한 관점 아래, 키네틱 아트를 활용하여 다양한 모습의 창조적인 작품 활동과 예술가의 작품의도를 전달하고 시․공간성의 제약과 대중과의 소통에 있어 제약이 되었던 무용의 한계를 극복하기 위해 보다 새로운 감각이면서 아놀로그적 예술인 키네틱아트의 활용을 긍정적인 시각으로 바라보고 이를 발전하여 예술적인 감각을 향상 시키게 되며, 현대에 감성과 문명에 맞게 새로운 예술의 모습으로 발전을 이루어야 할 것이다.
Linc-ASEN과 SDC1의 세포 노화 조절 기능 연구
Long noncoding RNAs (lncRNAs) play important roles in a variety of cellular processes. However, the function of lncRNAs in cellular senescence is largely unknown. Here I identified a novel long intergenic noncoding RNA Linc-ASEN, which is associated with premature cellular senescence. I found that Linc-ASEN interacts with UPF1 by mass spectrometry analysis of RNA pull-down fractions and suppresses cellular senescence by reducing p21 at transcriptional and post-transcriptional levels. Mechanistically, the Linc-ASEN-UPF1 complex-mediated p21 transcriptional silencing through the recruitment of Polycomb Repressive Complex 1 and 2 (PRC1 and PRC2) to the p21 gene locus, thereby suppressing binding of p53, a transcriptional activator, on the p21 promoter via the altered histone modification. Moreover, the Linc-ASEN-UPF1 complex repressed p21 post-transcriptionally by promoting p21 mRNA decay in association with DCP1A. Accordingly, Linc-ASEN levels were inversely correlated with p21 mRNA levels in tumors from patient-derived mouse xenograft and in various tumor tissues from patients. Together, my results demonstrate that Linc-ASEN, in concert with UPF1, prevents cellular senescence by decreasing the transcription and mRNA stability of p21, and suggest that Linc-ASEN may be a potential therapeutic target in the treatment of cancer. Cellular senescence is permanent cell cycle arrest which can be driven by various intrinsic and extrinsic stimuli. A previous study reported that depletion of 3’-phosphoadenosine 5’-phosphosulfate synthetase 2 (PAPSS2) induces cellular senescence via the augmented fibroblast growth factor receptor 1 (FGFR1) signaling. However, the underlying mechanism related to heparan sulfation and cellular senescence remains to be elucidated. In this study, I investigated the potential contribution of heparan sulfate proteoglycans (HSPGs) in increased FGFR1 signaling and cellular senescence. When I depleted several types of HSPGs, the cells depleted of syndecan 1 (SDC1) exhibited senescence phenotypes. And PAPSS2-, SDC1-, or heparan sulfate 2-O sulfotransferase 1 (HS2ST1)-depleted cells showed decreased FGFR1 internalization, and hyper-responsiveness to FGF2 and prolonged activation of FGFR1-AKT-p53-p21 signaling pathway. In addition, clathrin- and caveolin-mediated FGFR1 endocytosis mediated cellular senescence via the FGFR1-AKT-p53-p21 signaling pathway. Treatment of dynasore exhibited senescence phenotypes, increased FGFR1-AKT-p53-p21 signaling, and reduced SDC1 expression. Finally, the replicative and prematurely senescent cells were characterized by decreased SDC1 expression and FGFR1 internalization, and induced FGFR1-AKT-p53-p21 signaling. These results suggest that properly sulfated SDC1 plays an important role in preventing cellular senescence via the regulation of FGFR1 endocytosis.
n this study, change of an air current with concentration of PM10 around the western coast of Korean peninsula, and the transportation of yellow-sand associated to synoptical weather condition were analyzed. Based on these analysis, influence of yellow-sand and its regional distribution were investigated. In Case1, weather chart indicated that South Korea was effected by a trough at the edge of low pressure. At 0400 UTC on 2 Mar. 2008, concentration of PM10 increased at the entire of the analysis points and the yellow-sand developed around the southern region under 37°N. The developed yellow-sand moved to the eastward showing its dissipation. In Case2, South Korea was influenced by a trough located between the north and south direction, since the edge of low pressure and the forward area of a high pressure were located over South Korea. NCEP/NCAR reanalysis result indicated the dense intervals of isobarics and relatively strong westerly wind over 20㎧. At 2300 UTC on 19 Feb. 2009, yellow-sand started to enhance the number concentration of PM10 around the northwestern coast of Korean peninsula (37-38°N, 124-125°E). The enhanced yellow-sand moved southeastward, showing its enlargement of its area through whole nation until 1900 UTC on 20 Feb. 2009, and gradually extinguished. In Case3, by influence of a trough located in the west and east direction, westerly and southerly winds mainly blew in South Korea, hence those influenced to the passage of the yellow-sand. At 2300 UTC on 15 Mar. 2009, the yellow-sand was not found in the southern region, even though the yellow-sand moved to south-eastward from the northwestern coast (37-38°N, 124-125°E). At 1500 UTC on 16 Mar. 2009, redevelopment of the yellow-sand around the northwestern coast (37-38°N, 124-125°E) was found during 4 hours, and its was subsequently dissipated. Updraft and downdraft and its associated variation of PM10 concentration after the yellow sand flows to the analysis area were analyzed. As the result, Related with increasing PM10 concentration, two types of the meteorological phenomena were shown. First, low-level divergence (≤ 900 hPa) and its associated updraft and upper-level convergence (800 - 850 hPa) were found. Second, low-level convergence and its related downdraft and upper-level divergence were observed. Synoptically, South Korea was influenced by a trough since the edge of low pressure and forward area of high pressure were located over South Korea with relatively strong westerly winds. We concluded that there are some relation to the enhancement and dissipation of the yellow sand; 1) regional difference in the wind direction and speed, 2) vertical updraft and downdraft at 800 hPa, and 3) variation of horizontal divergence.
A z-axis measurement of Surface encoder based on the Half-shaded Square Patterns is presented. The HSSP working as reference grid is composed of the straight lines which are easy to be fabricated and make measuring time short. Since the periodic cell is separated in ON/OFF by the 45° straight line, the duration from the starting point of scanning to the first rising edge and the duty cycle of the pulse train vary with respect to the position of the starting point. The initial cycle and signal duty ratio of using the x and y-axis position measurement equation can be obtained. z-axis position measurement equation is in previous studies, x and y using the formula, can be deduced.
High-throughput sequencing analyses have revealed that transposable elements (TEs) comprise approximately half of the human genome and frequently involved in genomic rearrangements and instability by various mechanisms. Interestingly, many noncoding RNAs (ncRNAs) contain TEs and the TE-containing ncRNAs that have been implicated in cellular processes and various diseases in mammals. In this study, we retrieved 94 human long noncoding RNAs (lncRNAs;>200 nucleotides in length) from lncRNAdb and analyzed TEs which are embedded within the lncRNAs, focusing on their chromosomal distribution. The result showed that TEs occupy ~27% of the lncRNA transcripts in mass and lncRNA containing TEs are enriched in human chromosome 11. We further analyzed subfamily of the TEs and found that most of the TEs belong to AluSx and L1 which are the most successful TE subfamilies in the human genome. Numerous lncRNAs have been reported to be expressed in a cell-type specific manner. Thus, using reverse transcription PCR with specific primers for the lncRNAs, we examined their expression pattern in human normal tissues and cancer cells. Most of the lncRNAs were universally amplified from 20 different types of normal human tissues but some of them displayed tissue-specific expression. Especially, 11 lncRNAs were expressed only in human cancer cells, implying the possibility of their involvement in carcinogenesis. 유전자 서열 분석 기술을 통해 이동성 유전인자는 인간 유전체의 약 50%를 구성하고 있다고 알려져 있다. 이러한 이동성 유전인자는 다양한 기작을 통해 유전자 재배열과 불안정성을 일으킨다. 많은 noncoding RNA (ncRNA)는 이동성 유전인자를 포함하고 있으며 세포 과정과 다양한 질병에 관여한다. 본 연구에서는 lncRNAdb로부터 인간 유전체 내 존재하는 94개 long noncoding RNA (lncRNA; >200 뉴클레오타이드)들을 분류하였다. 생물정보학적 분석을 통해 lncRNA 내에 존재하는 이동성 유전인자의 조성과 염색체 내 분포를 분석하고 더 나아가 인간 조직 샘플에서 그들의 발현 패턴을 연구하였다. 이동성 유전인자는 lncRNA의 약 27%를 구성하고 있으며 11번 염색체에 가장 많이 분포한다는 것을 밝혀냈다. 그리고 대부분 lncRNA들은 인간 정상 조직에서 모두 발현 하였고 몇몇 lncRNA는 특정 조직에서만 발현하는 것을 확인하였다. 11개 lncRNA의 경우 인간 암 조직에서만 특이적으로 발현하는 것을 확인하였다. 본 연구 결과를 바탕으로 lncRNA가 인간 유전자의 발현 및 암에 관여한다고 사료된다.
관광목적지 마케팅 커뮤니케이션과 브랜드 지식 및 방문 의도 간의 관계 연구 : 제주 인바운드 중국 잠재방문객을 대상으로
Destinations are considered as brands. It is important for destinations' managers to build their own brands due to its influence on intention to visit. Therefore at the destination level, marketing communications should be able to focus on forming brand knowledge to promote and encourage its potential visitors. For the last decade, there has been tremendous growth in Chinese tourism demand. The number of Chinese outbound tourists has increased to approximately 110 million as of December of 2014. At the same period, the number of Chinese visitors to Korea and Jeju was recorded at 6 million and 2.9 million respectively. This growth has considerably attributed to Chinese tourism market in Jeju. Accordingly, it is necessary to study empirically on marketing communication effect especially to potential Chinese visitors, their brand knowledge as well as intention to visit Jeju. It can also be very meaningful to confirm empirically their structural relationships due to little research regarding these variables to potential Chinese visitors. This study is to mainly examine the structural relationships among destination marketing communications, brand knowledge along with those effect and role, and intention to visit to confirm causal relationship. Other main purpose on this study is to conduct empirically through exploratory as well as confirmatory analysis after measuring brand knowledge by multi-attribute approach. Theoretically this study is to suggest that destination image should be measured by not single but multi-attribute like cognitive and affective image for its exact measurement. This study adopted reference study through literature review, practitioners' interview, deductive and quantitative approaches, empirical study as the research method. For this research, there has been frequency analysis for demographic characteristics, exploratory and confirmatory factor analysis with corelation analysis, regression analysis for mediating effect, and structural equation modeling to confirm the causal relationships. The main survey for this study has been conducted by man-to-man interview with probing as well as self-administered questionnaire survey method in Shanghai China from October 13 to October 17 in 2015 after its pilot test in Jeju. Data used for final analysis was collected from potential visitors. 350 questionnaires were distributed randomly. Finally, 266 were used except some questionnaires with missing marking, questionnaires with respondents experienced in Jeju from the analysis. The findings showed that research model was reliable and valid through exploratory and confirmatory factor analysis. CFA model fit also indicated indices acceptable. The linear and multiple regression analyses suggested that there was significant in mediating effect of brand knowledge with marketing communications and intention to visit. The result of proposed model analysis through structural equation modeling showed that partially causal relationship between marketing communications and brand knowledge, causal relationship between marketing communications and intention to visit, partially causal relationship between brand knowledge and intention to visit. Theoretically, the final results implied that brand image is considered multi-attribute when measuring brand knowledge so that cognitive image and affective image can be reflected in the context of unique roles and characteristics respectively. Managerially, there are some implications as follows: Firstly, indicated that marketing strategy should reflect its means according to influential factors out of marketing communications on brand knowledge. Secondly implied that exposure through advertising and PR regarding Jeju has been influencing potential Chinese intention to visit. Especially, advertising is significantly associated affective image as well. Thirdly, relationship between brand knowledge and intention to visit showed that both cognitive and affective image formations are critical to visit intention. There are some limitations in this study. Firstly, The result is limited to generalize for Chinese due to the survey conducted only in Shanghai. Secondly, there can also be some limitations in choosing words and conveying those meaning of measuring items due to their translation Korean into Chinese. Thirdly, advertising and PR only were used as marketing communications components except sales promotion, personal selling and so on due to characteristics of limited destination marketing communication. For further studies on potential Chinese visitors, it is necessary to enlarge its survey cities, to consider other variables such as word-of-mouth, marketing PR. Hopefully, there should be longitudinal studies due to essentials to follow up the global environmental changes.