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생활체육 활성화 측면에서 본 골프장 건설과 체육전공학생의 의식에 관한 연구
金容萬 단국대학교 대학원 1992 學術論叢 Vol.16 No.-
The purpose of this study was to investigate the consciousness of the college students who are major in gymnastics on the construction of golf course on the side of environment preservation, and through the result, to present measures to activate the golf as public sport with minimizing its environmental pollution. The result reserched the consciousness on the environment of the college students who are major in gymnastics as following; 1. The greatest effects on the sport of golf are to make use of leisure to make a smooth human relationship, to solve stress and to keep and increase health. 2. It is not desired to construct the golf course because of environmental pollution. 3. The prior measure to preserve environment is to strengthen the laws related to the environment. 4. What is to be considerd when selecting the site is that it must be constructed on the idle land which could not be used as farming and industrialization. 5. The ideal direction of policy on golf is to transform it to a public sport. Concenturating on the context, I present measures to activate the golf as public sport on the side of environmental development, like such as; 1. The strict application of the laws related to the environment. 2. The establishment of managing system on the abuse of agriculture medicines in the golf course. 3. The construction of public course. 4. The low-price distribution of the tools and reformation of tax system. 5. The decrease of the fee to use through decreasing the tax rate. 6. The strengthening of the advertisement in order to reform the negative consciousness on the golf course.
스포츠보증인 속성이 광고효과에 미치는 영향 : 긍정적 정보유형을 중심으로
김용만,이준원 한국방송광고공사 2005 광고연구 Vol.0 No.66
대중들로부터 큰 인기를 얻고 있는 스포츠 스타들을 기업들이 커뮤니케이션 수단으로 활용하는 사례가 점차 늘고 있다. 그것은 스포츠 스타가 지니고 있는 긍정적 이미지를 기업이나 제품에 전이시키는 보증인 역할을 하기 때문이다. 이 연구의 목적은 이러한 스포츠보증인의 긍정적 정보에 의한 보증인 속성이 광고효과에 미치는 영향을 실험연구를 통해서 규명하는 것이다. 이를 위해서 긍정적 정보의 자극물을 제작하여 구조방정식모형분석을 통해서 모형의 적합도와 개별 가설을 검정하였다. 그 결과를 보면 다음과 같다. 첫째, 스포츠보증인의 긍정적 정보에 의한 스포츠보증인의 속성 중 매력성과 신뢰성은 광고태도에 긍정적인 영향을 미쳤지만 전문성은 광고태도에 영향을 미치지 않았다. 둘째, 스포츠보증인의 긍정적 정보에 의한 응답자들의 광고태도는 상표태도에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 스포츠보증인의 긍정적 정보에 의한 응답자들의 광고태도는 구매의도에 영향을 미치지 않는 것으로 나타났다. 넷째, 스포츠보증인의 긍정적 정보에 의한 응답자들의 상표태도는 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과를 통해서 알 수 있는 것은 스포츠보증인이 제공하는 긍정적 정보는 광고보증인이라는 측면에서 보았을 때, 광고태도에 매력성과 신뢰성만이 제한적으로 긍정적인 작용을 할 뿐 전문성은 유의미하지 않다는 점이다. 따라서 광고보증인으로서의 전문성을 필요로 하는 광고일 경우에는 스포츠보증인의 활용에 신중을 기할 필요성이 있다고 사료된다. This study examines an influence of the attribute due to positive information of an celebrity athlete endorser on the effects of advertisement through an experimental study closely. In order do so, fit index of model and hypothesis are examined through structural equation model(SEM) analysis by producing stimuli of positive information. The results are summarized as follows. First, although attractiveness and reliability among attributes of an celebrity athlete endorser based on positive information of an athlete celebrity endorser produced a positive effect on attitude toward the advertising(AA), expertise did not have an effect on AA. Second, it was revealed that AA of respondents based on positive information of an celebrity athlete endorser had a positive effect on attitude toward the brand(AB). Third, it was revealed that AA of respondents based on positive information of an celebrity athlete endorser did not have an effect on purchase intentions(PI). Fourth, it was revealed that AB of respondents based on positive information of an celebrity athlete endorser produced a positive effect on PI. The point that could be known through such results is that when observing positive information provided by an celebrity athlete endorser from an aspect of an advertising model, only attractiveness and trustworthiness have a limited positive effect on AA, and expertise was insignificant. Accordingly, in case of being an advertisement requiring expertise as an advertising model, it is judged that there is a need for paying attention to utilizing an celebrity athlete endorser.
김용만,이경중,이명호,Kim, Yong-Man,Lee, Kyung-Joong,Lee, Myung-Ho 대한의용생체공학회 1981 의공학회지 Vol.2 No.2
This paper describes the mechanism of information processing in the nervous system through neuron pool model which is consisted of six single neural models. In the neuron pool model, summation characteristic of stimulus satisfies those of real nervous system and output impulse rate increases linearly to the input stimulus. Occlusion phenomena of the neuron pool model is approached to those of real nervous system and also if the threshold potential within sutlirninal fringe is increased, facilitation phenomena appreared. Therefore, the results of this study suggest that we can construct large neuron pool with many single neural models and verify the mechanism of information processing in the wide part of nervous system.
김용만,장국현 대한의용생체공학회 1989 의공학회지 Vol.10 No.3
This paper presents a new algorithm that extracts lung region in X-Rays and enhance.j the region. Comparing to prior algorithms that enhance whole X-Ray image, this algorithm leads more effective results. For this algorithm extracts lung region first, and enhances the lung region excluding parameters of other region. For choosing optimal threshold, we compare OTSU's mothod with the proposed method. We obtain lung boundary using contour following algorithm and Rray level searching method in gray level rescaled image. We Process histogram equalization in lung region and obtain enhanced lung image. By using the proposed algorithm, we obtain lung region effectively in chest X-Ray that need in medical image diagnostic system.