한국재래시장의 변천과정에 관한 연구 : 관광기능을 중심으로

지진호,임화순 문화관광연구학회 2001 문화관광연구 Vol.3 No.3

We can say that a chief object of city life is directed at citizens who live in the city or are influenced by the city. The changing of citizens conscious structure results in the change of activity in the inner city. When one can not cope with this change, the quality of city function might decline. The traditional market is an example of that case. From ancient times, traditional markets were a place for buying and selling things and functioned as a place for cultural tourism to be experienced and enjoyed by local citizens The ancient people who did not have a life cycle of 7 days like today considered market day as a holiday. Therefore, they spent the day enjoying entertainers perform or watching Korean Ssirum which always took palace in the market place. It was a kind of local festival day for them. However, the function of traditional markets gradually began * 건양대학교 경영정보관광학부 교수 ** 건양대학교 경영정보관광학부 교수 disappearing with the coming of industrialization in the 1960s caused by an abrupt modernization. That is to say that It threatened the existence of the traditional markets. A radical ruin of traditional markets might cause a loss of cultual identity and local tradition considered a functional importance and ultimately a failure of the local financial economy. Therefore, promotion of traditional markets has to be reflected upon in order to develop the local culture and promote the local economy. We will consider the promotion plan as an enlargement of a tourism function. This study is designed to investigate how the function of tourism can be used to encourage economic growth for traditional markets while at the same time saving the traditional markets unique cultural imprint upon citizens living in the city

1년 365일, 축제 한마당

지진호 충남발전연구원 2010 충남경제 Vol.2010 No.7

해외사례로 본 지역축제의 성공요건

지진호 한국자치발전연구원 2009 자치발전 Vol.2009 No.3

관광이벤트 기획과 운영에 관한 연구

지진호 문화관광연구학회 1999 문화관광연구 Vol.1 No.1

AbstractFestivals and Special events do not have the same physical presence and permanence of a tourist attraction but they both share the common objective of attracting visitors. A festival is a public themed celebration and a special event is a one time or infreuently occuring event outside the normal programme or activities of the sponsoring or organising body. A Festival or Special event is generally a continuous and cohesive programme of activities. fn contrast, an anniversary clebration will have a beginning and an end but it may be confined to a specific day, or spread over a number of weeks or months and the activity is likely to be sporadic rather than continous. Those who organise special events to raise money for charity will have already leami that apparent enthusiasm for a special event idea is not necessarily a basis for success.The committee is the backbone of event development, organisation and promotion. A we\l run committee constitutes a licence to operate by consensus. The quality of leadershp demonstrated by the committee chairman can play the most significant role in getting the best out of the committee members and devolving responsibility effective to those who are actually organising the event. The chosen leader effectively becomes the marketing spoksman for the event, and as nothing will actually exist until the day of opening, the provinces that are made about what will hapen have to be put across in a positive and believable manner. It helps therefore if the spokesman already has a known history of achivement and a convincing manner of delivery.

여행업의 인터넷 마케팅 실현을 위한 데이터 베이스 활용에 관한 연구

지진호,김판영 문화관광연구학회 2001 문화관광연구 Vol.3 No.4

This study is to examine of database marketing of travel agency in korea and to propose the effective internet marketing strategy in travel agency. Also, it is aimed at examining the attributes affect customer satisfactions and word of mouth in travel agency for internet marketing. This study is designed to maximize the effective operation an internet marketing strategy of travel agency. The result of this study is summarized as the below; It is verified that the factor affect a marketing of travel agency is efficient construction of database system for internet marketing, responsiveness of guest need, efficient management, up-grade of guest & marketing informations, and practical using of e-CRM. When a travel agency has a plan to carry out internet marketing, using a database, the following points are suggested. In the strategic aspect of internet marketing, it is significant to establish effective DM system, and to introduce e-CRM system that links intra and extra system.

여행업의 경영환경과 전략, 성과의 상관성 연구

지진호 문화관광연구학회 2002 문화관광연구 Vol.4 No.3

This study is considered to be timely in that travel agency playing a key role in tourism industry has to ergently introduce enterprise's management strategy to increase the enterprise performance by maximizing the organizational validity in order that it should exist as a continuous business. Accordingly, the purpose of this study is to identify how the environmental factors influencing travel agency directly or indirectly are operated in the strategy of travel agency, how its strategy implementation is related to its performance.

서비스기업의 6시그마 프로그램 적용방안 연구

지진호,구경원 문화관광연구학회 2000 문화관광연구 Vol.2 No.2

The purpose of this study is to apply the six sigma program which will improve customer satisfaction and productivity in the service industry. To attain the objective of this study, related literature was reviewed for explanation about the six sigma program and two cases of service companies that have applied the program successfully were analysed. The results of the study are as follows: Firstly, the preparation is necessary before applying the program in the service industry. Secondly, the powerful leadership of a Chief Executive Officer is especially important. Thirdly, it is necessary to manage a company using accurate data. Fourthly, it is also necessary that education and training of all staff be a continuous process. Finally, what matters is to install the system properly. The result of applying the six sigma program successfully is a change of business culture that is accomplished through concentration on service quality instead of financial results. Therefore, it is better to propel the six sigma program for a mental change and reformation in the long-term than financial results in the short-term.

골프연습장의 환경특성이 행동의도에 미치는 영향 : 지각된 가치와 고객만족의 매개역할 Mediating Roles of Perceived Value and Customer Satisfaction in Golf Training Facilities Context

지진호,이용기 문화관광연구학회 2002 문화관광연구 Vol.4 No.4

This study was to examine the effect of store environment on behavior intentions such as world-of-mouth and switching intentions through the mediating roles of perceived value and customer satisfaction. For these purposes the authors developed a structural model which consists of several variables after factor analysis was performed. Data were collected from 146 respondents who visited golf training facilities. The data were analyzed with LISREL 8W.

품격 높은 문화생활, 더 행복한 충남인

지진호 충남발전연구원 2018 열린충남 Vol.84 No.-

국외여행 상품 소비자 만족에 관한 연구

지진호,민양기 문화관광연구학회 2000 문화관광연구 Vol.2 No.1

The consumer's satisfaction of outbound travel service is the best strategy for survival as the gradually increasing environment of market competition in Korean travel industry. Marketers of travel agents have to understand how the tourist is satisfied or unsatisfied, so the purpose of this study is to offer an alternative for consumer's satisfactions of outbound travel service and policy. The summary of the result of the experimental analysis is as follows; 1.In the study of utility of statistics in segmenting tourist characteristics, the result of anticipation for consumer's satisfaction among the people who took use of outbound travel service, travel agents segregate from consumer's characteristics. 2.It can make the package travel product by choice of market which fit consumer to desire. 3.The expectation of consumer's satisfaction is significant. That is perceived expectation so it can be understood the flow of travel market. 4.Maximum of consumers satisfaction can be get by solved motivation for travel and consumer's satisfaction. 5.In this result, that is, as that way offer not only the maximum of consumer's satisfaction factor but also strategy of the marketing know-how. 6.It is showed that the point of consumer's protection is explained strategy of tourism policy and direction. In conclusion, the tourist's satisfaction on the service product in travel agency is very important for the travel agency marketing because it makes travel agency exist as a continuous concern by creating repurchase. Accordingly, by keeping on exploring which factors influence satisfaction, controlling them we have to make an effect in creating the repeated guests. By doing so, through the profit maximization the business can exist as a continuous concern. Finally, this study is meaningful in that the theoretical concern about consumer satisfaction of which concept isn't even established is reconsidered. Accordingly, it is expected that following additional study will be accomplished, considering the limitations of this study.