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- 검색키워드
- 저자 : 朴敏 (검색결과 494 건)
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朴敏予,鄭炫珠 慶熙大學校 1993 論文集 Vol.22 No.-
For the present study we developed questionaire which contains 35 questions. Starting from the previously tested ones we examined them, consulted with releated industries on the contents and tested before finalizing them. Twice all toghther, once in July and the other in September of 1993, the questionaire was performed to the male students of the eight universities located in Seoul and Daeduk. The number collected was 350 but 290 among them were usable. For the statistical analysis of the results the SPSS computer package was used and the main characteristic results are in terms of frequency, percentile, t-test and χ²- analysis. The followings are the main results. 1. Purchasing was done without planning, whenever needed, at the first shop of visit and within a half an hour. 2. No pattern or geometric one were the most favorite patterns on the underwear and white color was overall favorite but for science and engineering major students preferred color was the red color. 3. Likely to purchase repeatedly at the same shop and the reason is convenient location. Trade marks were not the criterion for the purchase and the trade marks of the domestic three major companies were well known while ones from other domestic companies were mistaken as the foreign ones. 4. The relationship between the advertisement and actual purchasing tend to have some time lags and it may depend on, among other reasons, how long the merchandise has been on the market. 5. As to the favorite locations of the purchase, the manufacture´s exclusive store is most favored one and reasons given for shop in the market is the cheap price, and the department store the convenience in transportation together with the variety of items and choices. And those who do not care about the trade mark tend to wear longer the underwear longer. In fact they even do not recall how long they actually wear those. 6. For foreign products, most do not have any experiences but for those who actually purchased them they believed the higher priced merchandise were better quality commodities and also the comfortableness and curiosity were reasons for the frequent pruchasing behavior.
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