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外來訪問客들에 의한 우리나라 關光實態評價에 관한 實證的 分析
朴哲浩,宋泰栢 순천대학교 사회과학연구소 1994 社會科學硏究 Vol.6 No.-
The widespread general assumption is that foreign visitors complain that Korean tour conditions are very poor and Koreans are very unkind to foreign visitors. Under the circumstances, this research tries to investigate Korean tour conditions evaluated by foreign visitors, and to provide the way of how to improve Korean tour conditions based on this research findings. This research starts with the studies of what tour attractions are, and of what tourists regard as the important factors to make them to decide where to visit. Tour attractions have five characteristics such as intangiblilty, inseparability, variability, perisability, non-owership, and seasonality. Tour attractions comprise of tour resources and tour facilities. The most suitable tour sites are generally thought to be the places in which tour resources and four facilities are properly matched. However, in addition to the tour attractions, tourists consider that the general level of price, social securities and people's kindness are the important factors in making a decision of where to visit. According to the empirical study conducted to collect data, foreign visitors evaluate that tour conditions of Korea are not so bad as gerearlly believed and expected, compared with those of other countries. The findings of the research suggest to us that we pay more attention to the improvement of the factors that foreign visitors complain about the conditions of traffic and road, communication and language matters and public facilities. They also suggest that we should try to preserve our valuable tour resources such as natural scenery and environment, and historic sites and attractions, and to improve the kindness level of those who work in tourism industry.