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정부기업의 브랜드경쟁력에 대한 측정·분석 : 우체국 인터넷쇼핑을 중심으로
송호철,김종수 경인행정학회 2013 한국정책연구 Vol.13 No.1
생산자와 소비자 사이의 직거래가 가능한 전자상거래 유통방식이 매년 급증함에 따라 인터넷을 통한 상품 매매에 대한 보다 구체적인 마케팅 전략이 필요하다. 특히 정부기업인 우체국의 경우 각종 지역 농산물을 포함하여 다양한 상품을 판매하고 있으나 그에 따른 인터넷 상거래의 소비실태, 관련 사이트의 운영, 마케팅 등에 대한 비교분석이 부족한 상황이다. 뿐만 아니라 우체국 인터넷쇼핑에 대한 브랜드 이미지와 고객 수요 분석을 위해서 생산자 중심의 전통적인 유통마인드를 소비자 중심으로 변화시키는 노력이 요구된다. 이 연구의 범위는 다음과 같은 내용으로 구성된다. 첫째, 전자상거래와 관련된 학문적이고 이론적 논의를 바탕으로 쇼핑몰과 우체국 인터넷쇼핑이 일반적으로 판매하는 제품, 혹은 판매방식에 대한 개념은 무엇인가에 대해 확인하고자 한다. 둘째, 옥션, 인터파크, 이마트 등 대형 e쇼핑몰들의 분석을 통해 우체국 쇼핑만의 새로운 운영모델로 활용할 수 있는 대안을 모색하고자 한다. 셋째, 인터넷 쇼핑몰의 브랜드 경쟁력 분석으로 실제 설문조사를 통해 인터넷 쇼핑몰과 우체국 인터넷쇼핑의 브랜드 인지도 및 만족도 평가를 통해 향후 인지도를 높이기 위한 방안에 대해 논의하고자 한다. 넷째, 우체국 인터넷쇼핑의 서비스 평가 및 이용패턴 분석으로 실제 설문조사를 통해 나타난 다양한 우체국 인터넷쇼핑의 서비스를 평가 한다. 결론적으로 이러한 내용을 바탕으로 우체국 인터넷쇼핑의 브랜드경쟁력을 통해 새로운 운영방안을 제시하는데 본 연구의 목적이 있다.
배달음식의 이용현황과 인식 및 만족도 연구-수도권 20∼30대 1인 가구를 중심으로-
송호철,오정훈,심성진,강근옥 한국외식산업학회 2023 한국외식산업학회지 Vol.19 No.1
This study investigated usage behavior, preferred recipe, and satisfaction of delivery food on single households in their 20s∼30s. The collected data consisted of 315 sheets, and the frequency and percentage standard deviation were calculated using SPSS PASW 21.0. Chi-squared test, independent sample t-test, regression analysis were performed. The results are summarized as follows. Regarding the frequency of delivery food uses, once or twice a week was the highest (43.8%), and 77.1% people use delivery food for dinner. The most of people spent 15,000∼20,000 won for one delivery (42.2%), and main delivery foods were fast food (33.3%) and Korean food(27.6%). What was considered most important as delivery food was taste (54.3%), followed by price (26.0%), recommendation (7.3%), quantity (4.1%). The most of people used delivery apps (96.8%), and the most preferred delivery food companies are franchised delivery food restaurants (44.4%). Regarding the recognition about delivery food, taste·savor was the highest (3.36), followed by health (2.36), sanitation (3.19), diversity (4.29), usability (4.24) and reuse intention (3.99). And the overall satisfaction with delivery food was 3.62. In the multiple response for the improvements of delivery food, the most responses were lowering price (68.9%) followed by hygienic packing (32.4%). The preference for delivery food ingredients was chicken(4.19), and the preference for cooking method was highest in roasting(4.17).
아가리쿠스 버섯(Agaricus blazei Murill)의 效能 및 硏究動向에 대한 考察
宋昊哲,金東熙,金聖勳 대전대학교 한의학연구소 2000 혜화의학회지 Vol.9 No.1
Basidiomycete, Agaricus blazei murill has grown Brazil naturally. It was first cultivated 1997 in Korea. Proteoglycan or polysaccharide which have the effect of immunopotency and anticancer were extracted from it. From the mycelium of cultivated mushroom, were extracted lectin, linoleic acid, FⅢ-2-b, and simmilar to glucomannan from fruit body of Basidiomycete Agaricus blazei. Fruit body was more studied than mycelium. The experiments were most in vivo study. The effect were shown on S-180, MethA tumor, Ehrlich ascites carcinoma, Shionogi carcinoma 42, Meth A fibrosarcoma by transferation of tumor cell line, specially effectiveness on the S-180. About immunopotenciation, were shown as activation of NK cell, pancreatic T-cell, helper T cell, enhancement of population of cytotoxity T cell. It was effect on the MethA tumor cells in vitro cell cytotoxity and has induction of apoptosis. Forthermore cytotoxity of many other tumor cell line, angiognensis, cell cycle studies will be needed.
승기배,강문원,최규보,이원영,강동헌,나종순,추교영,송호철 대한감염학회 1993 감염 Vol.25 No.4
심근염은 다양한 원인에 의해 유발될 수 있으나 포도상구균에 의한 증례는 국내에 보고된 바가 없었다. 저자들은 포도상구균 패혈증 환자에서 발생된 완전 방실차단을 동반한 심근염을 항생제 및 영구 심장박동 조율기로 치료한 1예를 경험하였기에 문헌고찰과 함께 보고하는 바이다. Myocarditis, and inflammatory process involving the myocardial wall, may be caused by most infectious agents. Irrespective of its etiology, it presents commonly with evidence of heart failure, hypotension, and various electrocardiographic abnormalities. Patient with myocarditis may be asymptomatic or may have a rapidly progressive fatal disease. Medical management of patients with myocarditis includes specific therapy for underlying infection and control of the complication of myocarditis such as congestive heart failure and arrhythmia. There is hardly any clinical report regarding myocarditis in staphylococcal bacteremia. Recently we had experienced staphylococcal sepsis with myocarditis and complete atrioventricular block in 36-year-old man following furuncle on right flank area. Clinically he had shown complete recovery after administration of antibiotics and insertion of permanent pacemaker, so we report it with review of the literature.
宋昊哲,金東熙,金聖勳 대전대학교 한의학연구소 2000 한의학연구소 논문집 Vol.9 No.1
1.The emotion is given before birth, and because of not perfect of human being's consciseness, individual differance exist. 2.Every emotion act first on the heart and following other organ which possess each of the five emotion. Therfore the heart plays impartant role on the emotion and emerge five organ in the oriental medicine theory. 3.The emotion was expressed by external reagent, but the more importante reagent is internal situation such as qi(氣), xie(血), yin(陰),yang(陽), according to these reagent the existing time and strength is different. 4.The emotion is different according to the weak-strong and big-small of zang-fu( ), and the size of zang-fu(臟腑) is determined by emotional specificity in the si-xiang medicinal(四象醫學) theory.
영가철과 여러 가지 산화철 조합공정을 이용한 질산성질소 환원에 관한 연구
송호철,전병훈,조동완,Song, Hocheol,Jeon, Byong-Hun,Cho, Dong-Wan 한국지하수토양환경학회 2014 지하수토양환경 Vol.19 No.1
This paper presents the feasibility of using different iron oxides (microscale hematite (HT), microscale magnetite (MT), and nanoscale maghemite (NMH)) in enhancing nitrate reduction by zero-valent iron (Fe(0)) under two solution conditions (artificial acidic water and real groundwater). Addition of MT and NMH into Fe(0) system resulted in enhancement of nitrate reduction compared to Fe(0) along reaction, especially in groundwater condition, while HT had little effect on nitrate reduction in both solutions. Field emission scanning electron microscopy (FESEM) analysis showed association of MT and NMH with Fe(0) surface, presumably due to magnetic attraction. The rate enhancement effect of the minerals is presumed to arise from its role as an electron mediator that facilitated electron transport from Fe(0) to nitrate. The greater enhancement of MT and NMH in groundwater was attributed to surface charge neutralization by calcium and magnesium ions in groundwater, which in turn facilitated adsorption of nitrate on Fe(0) surface.