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      • Local Residents Expression of Dissatisfaction with Tourism and Events. An Empirical Study Based on Winchester (UK)

        ( Vanessa Gowreesunkar ),( Hugues Seraphin ),( Mustafeed Zaman ),( Marco Platania ) 한국문화관광학회 2018 문화관광연구 Vol.20 No.2

        Purpose - Our objective is twofold: First, to identify what can cause local residents dissatisfaction with events and tourism in rural communities. Second, show that the level of happiness of the local residents can mitigate their dissatisfaction with the tourism industry and event development. Design/methodology/approach - In terms of methodology, this paper is based on primary data collected using a questionnaire. SPSS has been used to run some descriptive analysis Practical implication - Existing literature discuss mainly the contribution of events and tourism to destinations and local residents as a one-way contribution or impact with events and tourism impacting or contributing to the local community and destination overall. We are arguing that in some cases, the direction of the impact or contribution goes the other way round. It is the resilience of local residents that enable events and tourism to grow and remain. Quality of life or happiness should systematically be used as a metric by DMOs to assess their performance Originality / value - Happiness and/or Quality of Life and tourism are very topical at the moment and still poorly researched. This research paper is therefore going to contribute to the meta-literature in the area. Last but not least, there is absolutely no research paper on tourism and events based on Winchester (UK).

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