브랜드 스토리텔링 공간디자인을 통한 글로벌 경쟁력 강화에 관한 연구 -화장품 브랜드를 중심으로-

임선희 ( Lim¸ Sunhee ),이주형 ( Lee¸ Juhyeong ) 한국공간디자인학회 2021 한국공간디자인학회논문집 Vol.16 No.2

(연구배경 및 목적) 가치를 중요시하며 글로벌화 되는 소비문화는 브랜드에서도 통합적 접근이 필요하다. 특히 현대사회에서 브랜드의 전략은 트랜드에 민감하며 고객의 라이프 스타일과 소비성향에 따라 국가별로 다양한 양상을 보이고 있다. 이는 차별화 경험과 브랜드의 정체성을 보여주는 것이 마케팅 전략이며 브랜드의 스토리텔링을 효율적으로 보여주는 것이 국가와 유통환경에 따라 다양한 아이덴티티로 확산된다. 본 연구의 목적은 브랜드의 글로벌 확장 시 스토리텔링이 공간 내에 마케팅 전략의 유용성과 경쟁력 강화에 효율적인 방안 도출에 관한 연구이다. 향후 브랜드의 글로벌 진출 시 공간 디자인의 글로벌 아이덴티티에 관한 참고로 할수 있는 가이드라인으로 활용되길 기대한다. (연구방법) 첫째, 글로벌 경쟁력 강화에 대한 연구를 위하여 브랜드의 글로벌 확장을 위한 공간 스토리텔링의 세 개의 구조를 도출하였으며 브랜드가 필요한 글로벌 수용 요소 다섯 가지의 요인을 연구하였습니다. 둘째, 화장품의 글로벌 확산의 현황을 파악하여 논문의 연구 범위에 대한 설정과 사례조사의 기반을 마련하였다. 셋째, 브랜드 스토리텔링의 공간디자인을 위하여 스토리텔링의 마케팅적 효과와 공간에서의 구조 형성에 대하여 사물적 요소, 시간적 요소, 전달적 요소의 세 가지로 구분 후 이를 세분화 한 여섯 가지 분석의 틀 모형을 제시하여 이 모형을 중심으로 각각의 다른 국가와 브랜드의 사례를 조사하여 결과를 도출하였다. (결과) 샤넬과 같은 오랜 전통과 역사의 경쟁력이 강한 브랜드공간은 설명적 학습적 스토리텔링의 연출 보다는 브랜드의 강력한 통일성과 정체성을 보여주면서도 다양한 변동을 보여준다. 반면 아직 브랜드를 알려야 하는 한방화장품과 친환경 화장품에서는 럭셔리 유통시장과 프리미엄 시장에 따라 학습성이 높으며 프리미엄 시장의 친환경 화장품의 경우 통일성과 정체성은 다소 약하지만 변동성에 높은 성향을 보여 다양한 유통의 환경에 확산하는 적용성을 보여주었다. (결론) 통일성은 화장품 브랜드에서 매우 중요한 전략이지만 브랜드의 속성과 특징에 따라 유통환경에 따라 다양한 변동을 보여줄 때도 있으므로 통일성과 변동성은 글로벌 확장에 매우 중요한 요인임을 알 수 있다. 신생 브랜드는 강력한 차별화를 위하여 학습적 효과를 스토리텔링으로 보여주는 것이 중요하다. K뷰티가 아직도 열풍이며 글로벌 확산이 중요한 시기에 글로벌 환경에서 소비자에게 단계별 학습 효과를 보여주며 브랜드의 속성을 효율적으로 보여주는 것은 브랜드의 확장적 전략에 매우 중요함을 알 수 있다. 향후 브랜드의 글로벌 확장에 참고자료로 활용되길 기대한다. (Background and Purpose) A culture of consumption that values importance also requires an integrated approach to the brand. In particular, in modern society, a brand strategy is sensitive to trends, and shows a variety of patterns by country depending on the lifestyle and consumption habits of customers. This is a marketing strategy to show differentiation experience and brand identity, and efficiently showing the brand's storytelling spreads to various identity depending on the country and the distribution environment. The purpose of this study is to derive an effective way for the spatial storytelling to enhance the usefulness and competitiveness of marketing strategies when a brand extends globally. It is hoped that this study may be used as a guideline and a reference for the global identity of spatial design when brands enter the global market in the future. (Method) First, to study on strengthening global competitiveness, three spatial storytelling structures for the brand's global expansion were derived, and five elements of global acceptance required for the brand were studied. Second, by understanding the global diffusion of cosmetics, the scope of this study was determined and the basis for case study was established. Third, for the spatial design of brand storytelling, we present a framework model of six analyses that subdivided the marketing effects of storytelling and the structure formation in space into three components: object, temporal, and transitive. (Results) A brand space with strong competitiveness with a long tradition and history like Chanel shows various variations while expressing the strong unity and identity of the brand rather than directing an explanatory and learning storytelling. On the other hand, in the case of herbal medicine cosmetics and eco-friendly cosmetics brands, requiring to advertise their brands, they showed high learnability according to the luxury retail market and the premium market. In the case of eco-friendly cosmetics brands in the premium market, they showed good applicability by diffusing to various distribution environments with a tendency of high variability but a bit low unity and identity. (Conclusions) Uniformity is a very important strategy for cosmetics brands, but it can be seen that uniformity and volatility are very important factors for global expansion as they sometimes show various changes depending on the brand's properties and distribution environment. It is important for new brands to show the learning effect through storytelling in order to increase their differentiation. K-beauty is a craze and shows step-by-step learning effects to consumers at a time when global spread is important, and it can be seen that showing the brand's properties efficiently is very important for the brand's expansion strategy. It is expected that it will be used as a reference for global expansion of brands in the future.

Post-assembly modification of polymeric composite membranes using spin drying for fuel cell applications

Lee, Kyung Ah,Yoon, Ki Ro,Kwon, Sung Hyun,Lee, Kyung Jin,Jo, Sunhee,Lee, Ju Sung,Lee, Kwan-Young,Lee, Seung Woo,Lee, Seung Geol,Kim, Jin Young The Royal Society of Chemistry 2019 Journal of materials chemistry. A, Materials for e Vol.7 No.13

<P>Self-assembly of inter- and intraphases between the ionomer membrane and mechanical reinforcements in reinforced polymeric composite membranes is of great interest in both physics and chemistry, particularly for proton exchange membrane fuel cell (PEMFC) application. One of the greatest challenges is to obtain an optimally structured polytetrafluoroethylene (PTFE)-reinforced perfluorosulfonic acid (PFSA) composite membrane <I>via</I> solution processing. For high- performance and durable PEMFC applications, the self-assembly of interphases of the ionomers/reinforcements and intraphases of the ionomers in the composite PEM needs to be carefully tailored. Here, we show that post-assembly modification of a PTFE/PFSA composite membrane using a spin-drying method can significantly improve fuel cell performance and reliability. The forced assembly of PFSA ionomers during spinning results in greater infiltration yields into the porous PTFE media. In this way, spin-drying post-treatment results in lower gas crossover and improved mechanical durability. This process also yields larger regions of ionic clusters, which facilitate proton conduction at low relative humidity, affording higher fuel cell currents and greater efficiency.</P>

Enhanced Efficacy of the Commissural Transmission between Lateral Giants in the sensitization of Crayfish Escape Behavior

Lee, Sunhee C. 이화여자대학교 생명과학연구소 1995 생명과학연구논문집 Vol.6 No.-

Lateral giant (LG)-mediated escape response of crayfish is sensitized by natural traumatic events. Such sensitization has previously been shown to be associated with increased transmission between primary afferents and sensory interneurons at the cholinergic synapse of LG escape reflex circuit. In the present study, it was firstly investigated as to whether transmission is also altered at other synapses of the LG-escape reflex circuit by traumatic shock-induced sensitization. Evidence that traumatic shock also directly affects the excitability of lateral giants is now provided by the finding that traumatic shock porduces a significant reduction of the time needed for LG to recruit its contralateral homologue, which is defined as commissural delay. Octopamine, a naturally occurring neuromodulator in the crayfish nerve cord, has also been shown to enhance transmission at the cholinergic synapse between primary afferents and sensory interneurons, and has been conjectured to mediate sensitization Like traumatic shock, octopamine (10^-5×10^-4M) also enhanced the efficacy of commissural transmission between lateral giants, as indicated by a significant reduction of commissural delay. This effect was blocked by an octopamine antagonist phentolamine, suggesting a specific action of octopamine on the octopamine receptor present of LGs. These observations suggest that both traumatic shocks and octopamine may cause a rather broad alteration in the excitability of the crayfish nervous system that contributes to the sensitization of the LG escape response.

Language learners’ retrieval strategies as shown in topic-controlled deletion in topic chains : A comparison between Chinese and Korean native speakers’ interlanguages

Sunhee Lee 서울대학교 언어교육원 2014 語學硏究 Vol.50 No.1

In Chinese, a topic-prominent language, pronouns are often omitted in favor of zero-anaphora. Therefore, Chinese-learners who are speakers of subject-prominent languages, like English, often repeat clause-initial pro-forms when speaking Chinese. However, it is unclear how the speakers of topic-prominent languages, such as Korean and Chinese, acquire zero-anaphora of second language. We investigated whether Korean- and Chinese-speakers naturally delete pro-forms when learning each other’s language and analyzing their writing and speaking. If positive transfer occurs when they acquire topic-related deletion, then written and spoken deletion should be similar. However, zero-anaphora emerging differently between written and spoken words must be a result of various cognitive strategies not affected by positive transfer. We observed 20 Korean- and 12 Chinese-learners for six months. All Chinese- and Korean-learners could delete topic-related pronouns in written text. Unlike English-speaking Chinese-learners, deletion occurred by positive transfer among Chinese-speaking Korean-learners and vice versa. Further, although the written task preceded the oral task, the participants deleted more pronouns in the written task. We think that learners switch codes using different strategies while writing and speaking. A psychological mechanism, not grammatical knowledge, plays a role: learners repeat pronouns to buy time to improve their discourse, in a so-called ‘recharging strategy’.

Improved Production of Cellular Long-Chain Fatty Acid by Engineering Fatty Acid Synthesis (FAS) Metabolism in Escherichia coli

Sunhee LEE,Eunyoung JEON,Jinwon LEE 한국생물공학회 2011 한국생물공학회 학술대회 Vol.2011 No.10

Enhancement of Free Fatty Acid Production in Escherichia coli by Codon-optimized Streptococcus pyogenes Acyl-ACP Thioesterase

Sunhee LEE,Yeontae JUNG,Jinwon LEE 한국생물공학회 2013 한국생물공학회 학술대회 Vol.2013 No.4

Enhancement of long-chain fatty acid production in Escherichia coli by coexpressing genes, including fabF, involved in the elongation cycle of fatty acid biosynthesis.

Lee, Seunghan,Lee, Sunhee,Yoon, Yeo Joon,Lee, Jinwon Humana Press 2013 Applied biochemistry and biotechnology Vol.169 No.2

<P>The goal of this study was to increase the production of long-chain fatty acids and to change the composition of fatty acids through the overexpression of genes involved in the fatty acid synthase (FAS) pathway and utilizing characteristics of a specific gene, namely, fabF. The four genes, fabB, fabG, fabZ, and fabI, are Escherichia coli homologues and function in the elongation cycle of fatty acid biosynthesis. FabB (fabB), an activator of FAS, is a β-oxoacyl-ACP synthase, which catalyzes the addition of acyl-ACP to malonyl-ACP to generate β-oxoacyl-ACP. FabF (fabF) participates at the same step as FabB in the elongation cycle and is structurally and functionally similar to FabB. Hence, we attempted to see if FabF was an activator of FAS, like FabB, with the rationale that these two enzymes have striking similarities. FabF exhibits thermal regulation in that enzyme activity increases at lower temperatures. To confirm its role as an activator of FAS, fabF was overexpressed solely or with other genes in the elongation cycle through biochemical engineering. The fabF recombinants were cultured at different temperatures, resulting in increased total and unsaturated fatty acid accumulation in all the recombinants, compared to wild type, at lower temperatures.</P>

Heterologous Co-Expression of accA, fabD and Thioesterase Genes for Enhancing Long-chain Fatty Acid Production in Pseudomonas aeruginosa and Escherichia coli

Sunhee LEE,Seunghan LEE,Yeontae JUNG,Jinwon LEE 한국생물공학회 2012 한국생물공학회 학술대회 Vol.2012 No.4

An auto-encoder model as an observation-wise Linear method for the dimensionality reduction

Sunhee Kim,Dongju Lee,Chang-Yong Lee 한국산업경영시스템학회 2021 한국산업경영시스템학회 학술대회 Vol.2021 No.춘계

Peer Attachment, Perceived Parenting Style, Self-concept, and School Adjustments in Adolescents with Chronic Illness

Sunhee Lee 한국간호과학회 2015 한국간호과학회 학술대회 Vol.2015 No.10