프로야구 관중의 인구통계학적 특성에 따른 관여도, 충성도, 재관람 의도 및 타인 추천의도 차이

박세혁(Se-Hyuk Park) 한국스포츠산업경영학회 2003 한국스포츠산업경영학회지 Vol.8 No.2

본 연구는 프로야구 관람자의 인구학적 특성에 따른 충성도, 관여도, 재구매 의도, 타인 추천의도를 분석하여 마케팅전략 수립의 기초자료를 제공하는데 목적을 두었다. 본 연구는 서울 잠실야구장에서 열리는 두산의 홈경기 관중을 대상으로 2003년 5월 두 차례에 걸쳐 비확률표본추출법 중 편의표집방법 (Convenience sampling method)을 이용하여 수행되었다. 경기 시작전과 5회가 끝나고 갖는 Cleaning Time에 설문지를 배포한 후 자기평가기입법 (Self-administration method)으로 작성케 하였으며, 응답이 불성실하다고 판단된 237명의 자료를 제외한 총 1050명 (82%)의 자료로 분석을 실시하였다. 분석을 위해 사용된 조사도구는 참여스포츠 소비자를 대상으로 사용한 Park (2001)의 관여도와 Park과 Kim (2000)의 충성도 설문지로써, 본 연구의 목적에 맞도록 재구성하였다. 관여도와 충성도의 구인타당도 (Construct validity)를 검증하기 위한 요인분석은 각각 3개의 요인 모두 고유치가 1.0 이상이며, 전체 변량의 59.1%와 54.2%를 각각 설명하였다. 설문지의 신뢰도는 Cronbach's α방법을 이용하여 검증되었으며, 하위요인별로 만족스런 신뢰도 계수를 보여주었다 (충성도는 757~.825, 관여도는 .762~.819). 연구결과에 따르면, 성, 연령, 학력수준, 여가비용 지출 능력에 따라 프로야구 관람자들의 관여도 충성도, 재구매 의도, 타인 추천의도가 통계적으로 유의한 차이가 나타났다. 즉, 프로야구 관람자들의 관여도, 충성도, 재관람 의도 및 타인 추천의도는 성, 수입, 교육수준, 여가비용 등의 특성에 따라 예측될 수 있음을 의미한다. 프로야구 구단은 관람자들의 인구통계학적 특성뿐 아니라 심리적 특성을 고려하여 시장을 세분화하고 차별화 된 마케팅전략을 세워야 할 것이다. The sport spectator makes an important contribution to the success of most sporting events primarily through financial support. A necessary step in marketing professional baseball is to identify variables that affect game attendance. Spectator behavior in attending a sporting event has been primarily investigated from product quality perspective with game attendance level variables. However, information about the relationship between psychological factors such as involvement and socio-demographic variables at professional baseball games is limited. The purpose of this study was to assess spectators' involvement, loyalty, intention to repurchasing, and intention to recommendation according to socio-demographic factors at professional baseball games. The present study is one of the first efforts to corroborate the idea that loyalty and involvement constructs should be viewed multidimensionally at professional sporting events. Subjects (N=1050) were spectators selected from two season home games of Doosan Bears by using the convenience sampling technique. A questionnaire was passed out to spectators before and during game intermissions. A series of t-test and ANOVA revealed that spectators' involvement, loyalty, intention to repurchasing, and intention to recommendation are significantly different based on educational level, age, gender, and discretionary money. The current study demonstrates that a professional baseball team should consider spectators' involvement, loyalty, intention to repurchasing, and intention to recommendation as well as socio-demographic backgrounds of spectators in formulating and implementing marketing strategies. The data were recorded and analyzed using the SPSS 10.0 statistical computer package. Results are discussed in detail, and implications for practice and for future research are suggested.

인터넷 중독 청소년과 스포츠 참가 남자 청소년 집단의 여가만족도 차이

박세혁 서울産業大學校 2005 논문집 Vol.54 No.4

The purpose of this study was to determine the differences in leisure satisfaction between Internet-addicted and Sport-involved Juveniles groups. Respondents (N = 226) were adolescents who were engaged in internet in internet cafe and recreational sport activities such as basketball. The data were recorded and analyzed using the SPSS 10.0 statistical computer package. It was proved that the leisure satisfaction is composed of five dimensions. Cronbach's alphas were used to analyze the reliability of the scale. It was found that adolescents who are involved in active sport and ones who are addicted in internet are significantly differ in terms of physical and social leisure satisfaction. Delinquent activities may be reduced by increasing self-esteem, fostering self-efficacy, and enhancing self-concept. Through leisure education, adolescents may be able to acquire knowledge, skills, attitudes, and resouces that can help them to gain access or facilitate meaningful forms of socially acceptable leisure. Leisure and sport service providers must understand the motivation for such internet involvement to increase access to active sport opportunities. Partnerships with other social service organizations and business help augment programs.

영상분석장치를 이용한 미세흔적의 형태비교 및 특성분석에 관한 연구(Ⅲ) : 총기 발사흔 중 강선흔의 형태 비교

박성우,이정필,김동환,임세혁,김영만 內務部 國立科學搜査硏究所 2001 國立 科學 搜査 硏究所 年報 Vol.33 No.-

Contact 경계조건을 이용한 CIB 패키지의 휨 수치모사

이상혁,김선경,박세훈,강남기 한국공작기계학회 2009 한국공작기계학회 춘계학술대회논문집 Vol.2009 No.-

In this work, we have analyzed the warpage of em packages after processing. Geometric complexity is the main bottleneck in package simulation. Moreover, each layer has been modeled separately and then assembled together by the use of the contact boundary conditions between layers. Thus, modeling with full consideration of temperature-dependent properties and thermal cure is possible by nonlinear simulation with cure model but infeasible in terms of cost-effectiveness. Therefore, we have proposed to use the pseudo processing temperature (PPT) where the stress is free throughout the entire domain. As a result, warpage of CIB packages can be accurately simulated with a linear solver thanks to the use of PPT.

논리 프로그래밍과 DBMS 결합에 따른 순환문제해결에 관한 연구

崔宰赫,權寧淡,朴世明 新羅大學校 1990 論文集 Vol.29 No.-

Recently, the design and implemenation of a logic programming system capable of handing very large knowledge bases will be present. The loose coupling is an act without resursion. This paper introduces the purpose of loose coupling system with recursion. This system is implemented by adding a sub-process SELECTOR and particular two system calls. This can be used to avoid high cost in consructing a new large full integration system and coupling system of recursion problem.

이동 애드 혹 네트워크에서 QoS를 지원하는 AODV 라우팅 프로토콜

吳世德,趙榮泰,丁燦赫,金玄郁,李光培,姜景仁,朴京培,文泰洙,郭承郁,河載承 明知大學校 産業技術硏究所 2003 産業技術硏究所論文集 Vol.22 No.-

Abstract - In this paper, we propose a bidirectional mobile Ad Hoc routing protocol based on AODV(ad-hoc on-demand distance victor routing) with QoS(quality of service) support. At presence, wireless mobile communication focuses on how to efficiently support mobility of users more than QoS guarantee. However, in order to satisfy requirement of various applications which have been or will be served, QoS guarantee between end point is a very important issue. The existing AODV routing protocol is implemented to use only BE (Best Effort) service. However, actual wireless mobile environment requires to reduce a waste of communication resources and meet with the real-time change of data paths by setting up routes with QoS support, considering available communication resources at each node in advance. Therefore, in this thesis, we propose an adaptive QoS support method using hello message in order to rapidly meet with the change of available communication resources and to smoothly perform route maintenance. For performance evaluation, we analyzed the average date reception rate. At that time, we used evaluation parameters such as node's mobility -stop time, hello message period, and packet priority, considering the node's mobility and the number of best effort/QoS data flows. As results, we found that with our proposed method the average data reception rate was increased 16.3% for 0 mobility-stop second case and 4.7% for 300 mobility-stop second case.

住民所得 增大를 위한 觀光農業政策 活性化方案

진세혁,박동균 평택대학교 1999 論文集 Vol.13 No.-

본격적인 지방자치시대에 있어 농촌지역에 대한 관광수요 증대는 지역의 균형발전과 지방재정의 확충방안으로서의 중요성이 부각되고 있으며, 도시와 농촌의 교류를 통한 지역간의 이해를 증진시키고, 나아가 국가발전에 큰 기여를 할 것으로 기대되고 있다. 관광농업정책은 농업의 새로운 경영형태로서 뿐만 아니라 새로운 분야로서 주목받고 있다. 정부에서는 1984년부터 관광농업개발 시범사업을 전개하여 오고 있는데, 역사가 짧고 충분한 경영기술이 축적되지 못하였으며, 기술개발 및 기초적인 연구가 부족하여 많은 어려움을 겪고 있는 실정이다. 본 연구에서는 관광농업의 이론적 고찰을 통하여 관광농업의 개념을 명확히 하고, 우리 나라 관광농업의 자원별 현황과 관광객수요를 파악·분석하여 주민소득의 증대를 위한 활성화방안을 제시함으로써 앞으로 관광농업을 개발해 나가는데 지침을 제공하는 것을 목적으로 한다. 특히 관광농업정책에서 반드시 고려하여야 할 사항은 관광농업의 종류와 내용으로서 지역농업의 특성, 지역의 자연적 조건, 사회·경제적 질서 등을 종합적으로 검토한 후 그 지역에 맞는 관광농업의 유형에 대한 합리적 평가가 선행되어야 하겠다. The rural area of Korea has great difficulty in many respects : farmer's advanced age, the phenomenon of giving up farming, instability of price of farm products. Recently there is a strong trend to attract an increasing number of tourists to the country so that farmers increase their income by selling farm products to the tourists. Tourism agriculture is surely a shortcut to activate rural area, which has been proved in developed countries already. Compared to urban development, developing rural area is not simple since it is a mixed area of production, living, tradition, and culture. The objectives of this study are to review the actual conditions of and recommend the activation policies of agricultural tourism development for rural areas. The activation measures of agricultural tourism development is concluded and summarized in the following. The first, a law of agricultural tourism development must be prepared, and the laws and institutions related with agricultural tourism development must be reformed. And, the government's plan of land development should included agricultural tourism development. The second, the government should support more farmers to take part in the plan. And there should be the further development of agricultural tour program and management techniques of agricultural tourism by a specialized research institute. Because of the short history and lack of precedent studies, the analyses of this study are not enough to cover all aspects of this field of tourism. The scope of this study has been limited to the government's pilot areas, so the further study on other leisure farms is expected in order to effect the practical development of agricultural tourism for rural areas.

삼출성 중이염 환자에서의 혈중 및 아데노이드 면역글로불린 E의 면역혈청학적 연구

장혁순,강성호,유창수,김성현,이병돈,박영진,윤세동,안희영,강주원 순천향의학연구소 1997 Journal of Soonchunhyang Medical Science Vol.3 No.1

Otitis media with effusion (OME) is one of the most common disease in children but its pathogenesis is not clear. In particular the role of allergy has revealed conflicting support with widely varing opinions as to its importance. Within recent years, striking biochemical and immunochemical analytic techniques have opened a new approach the study of otitis media with effusion. So we focused on distributions of IgE in adenoid tissue and serum IgE levels. Authors compared the serum IgE and the distribution of IgE in adenoid tissue between the 20 patients underwent tonsillectomy, adenoidectomy and ventilating tube insertion and control group of 11 patients underwent tonsillectomy and adenoidectomy. The results were as follows; 1. In the distribution of IgE in adenoid tissue, there was a significant increase in the group of patients with OME compared to the control group (P<0.01). 2. In the analysis of serum IgE levels, the levels of IgE in the OME patients an control group were higher than normal level, although the level of IgE in the OME patients were less than that of control group, there was no significance P>0.05).

MANET 라우팅 프로토콜 QoS 지원서비스의 성능평가에 관한 연구

鄭燦赫,金鉉郁,李光培,姜景仁,朴京培,劉忠烈,吳世德,裵振勝,趙榮泰 明知大學校 産業技術硏究所 2004 産業技術硏究所論文集 Vol.23 No.-

In this paper, we evaluated two main QoS supporting routing protocol on wireless ad hoc network. At presence, wireless mobile communication focuses on how to efficiently support mobility of users more than QoS guarantee. However, in order to satisfy requirement of various applications which have been or will be served, QoS support service between source and destination becoming a very important issue. Of all routing protocols, DSR and AODV are very important routing protocol in MANET. So we simulated DSR and AODV QoS Routing Protocol Through simulation evaluation tool NS(Network Simulation) based on various environments.

디지털 영상을 이용한 수리모형의 변화추출 자동화

金甘來,任健爀,朴世珍 明知大學校 産業技術硏究所 2005 産業技術硏究所論文集 Vol.24 No.-

Recently, there are many studies to acquire high accuracy of 3D position information in many fields. Photogrammetry changes from analog to digital in which digital photogrammetry is developed by using the digital camera with CCD. In this paper, we make the hydraulic model and took a picture by digital camera. We modelize and digitalize the image by DSW500 and Socet Set Ver5.O. Finally the accuracy of image between digital camera and non-prism total station is analysed.