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대구 U대회의 마케팅 평가와 시설 활용 방안에 관한 연구
남중웅,전용배 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.6
The purpose of this study was to evaluate the marketing strategy and facility utilities of 2003 Daegu Universiade. This paper examined the reasons why new Daegu stadium needs to set up the utilizing planning after the Daegu Universiade and to evaluate the marketing strategies for this sports event. The background and current situation were analyzed and future recommendations made. This paper attempted to discuss factors contributing to the circumstances and endeavor to imply possible solutions. The stadium was to build a new 66,140 seats spending 2,925 billion Wons(US $255 million). This includes a minimum of $128 million in local government subsidies. Operate cost after the Daegu Universide is estimated around $2.4 million each year. Unless detailed planning for use after the Daegu Universide, it will be impossible for the stadium to make a profit on operating. The financial condition of the Daegu Universiade will be evaluated in terms of revenue and expenditure view.
남중헌 울산대학교 1988 연구논문집 Vol.19 No.1
오늘날 조직행동에 관한 연구는 사회과학의 거의 전반에 걸친 각 학문 분야와 연결하는 연계학문적인 방향으로 나아가고 있다. 그리고, 그 이론의 발전을 위하여 어느 종류의 학문간 경계도 인정하지 않으려고 하고 있다. 그 연계학문의 특징은 순수와 응용, 거시와 미시, 구조와 역사로 통합하는 세가지 방향으로 요약해 볼 수 있다. The contemporary study of Organizational Behavior is making its way towards interdisciplinary approach across almost every subjects in Social Science. It would not admit any borders between subjects in employing any knowledge for the progress of its theory. The particularities of interdisciplinary approach can be summarized as three kinds of integrations between principles and application, berween macro-approach and micro-approach, and between synchronics and diachronics.
조직 디모그라피(Organizational Demography)연구의 특징파
남중헌 울산대학교 1988 연구논문집 Vol.19 No.1
최근의 Demography 에 관한 연구는 전통적 조직 이론에 대항하여 대안적인 관점을 찾고자하는 새로운 시도들의 한 결실이다. 그 연구는 몇가지 중요한 특징들을 갖고 있는데, 구조적, 통시적, 객관적, 생태학적인 접근이라는 특징이라고 하겠다. The study of Demography is one of recent new perspectives opposed to traditional organization theories. It has some important particularities. They are admitted as Structural, Diachronic, Objective, and Ecological Approach.
남중헌 울산대학교 1986 연구논문집 Vol.17 No.2
인사선발의 효율성과 공정성을 증진시키기 위한 방편으로서 타당도분석이 미국에선느 약 10년전부터 개발되고 실시되어 왔다. 그러나 우리나라에서는 아직까지 이 방법이 잘 소개되어 있지 않을 뿐만 아니라 이것에 대한 인식조차도 불분명한 상태라고 하겠다. 이 논문에서는 우리나라 대기업체를 대상으로 질문지조사 및 사례연구를 통하여 타당도분석의 실시여부와 적용가능성을 여러 각도에서 검토하여 보고자 한다. The validation analyis has been developed and practiced in order to increase efficiency and equality for personnel selection in U.S,.A about 10 years age. but there are many companies in our country that have not any knowledge about that method and even obscure in their appreciation of its importance. In this paper, I tried to investigate the current situations and possibilities for its application from many viewpoints through questionaire survey and case study.
리엔지니어링 조직혁신과 경영자정보시스템 사이의 상호보완적 효과에 관한 연구
남중헌 울산대학교 1995 경영학연구논문집 Vol.2 No.1
오늘날 급변하고 불확실한 기업환경에 대처하기 위하여 보다 근원적이고 구조적인 경영혁신이 요청된다고 할 것이다. 따라서 부분적인 경영혁신이 종합적인 경영혁신으로 발전해야 할뿐만 아니라 또한 정보통신기술을 이용한 조직혁신으로 나아갈 필요가 있다. 이 연구에서는 우선 비즈니스 리엔지니어링 조직혁신과 경영자정보시스템이 상호 어떻게 연결되면서 어떠한 상호보완적 효과를 갖는가를 이해하려고 한다. 그리고 이러한 조직혁신과 정보시스템의 바람직한 종합적 결합관계의 틀을 제시하려고 한다. The fundamental and structural Innovations required to cope with the recently drastic and uncertain business environment. Therefore, the Business Innovation have to be made out not partly but totally and the Organizational Innovation applied with information technique must be performed. In this study, I tried to understand the relationship between business Re-Engineering and Executive Information System and its complementary Effects. and I tried to represent the desirable integrative combination between Organizational Innovation and Information System.
南重憲 울산대학교 1984 연구논문집 Vol.15 No.1
이 논문에서 우선 현대 문명의 병폐를 직시하고 이를 극복하고자 한 비판이론의 입장이 소개되었다. 그리고 안목에서 인간해방의 의미, 조직개발의 대안을 추구하여 보았으며, 이러한 논의중에서 제기되는 한계점도 아울러 언급하여 보았다. The proponents of critical theory seek to reveal society for it is, to unmask its essence and mode of operation and to lay foundations for human emancipation through deep-seated social change. They have emphasized a revolution of consciousness and the change of present cultural structure. in this paper, I tried to pursue the meaning of human emancipation and alternatives of organizational design in the light of critical theory and its perspectives. Besides, I mentioned the limitations in building up of its logic.
NCAA 시스템 적용을 통한 한국대학스포츠 구조개선 방안
남중웅,전용배 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.4
The college sports is a final step among academic sports, and it is related closely to college athletic future. In Korea, college sport was founded a basic frame with growing a social interesting. Although Korea college sport have taken an important position in Korea sport, they did not achieve the mission that they are suppose to do such as unsystematical and unreasonal administration. This study was conducted to answer questions related to current problems in Korean College Sports (KCS) and to suggest a problem of reform for KCS based on research of the NCAA. The NCAA in the United States has provided a broad benefit for college athletes and is considered as a culture taking educational function. In conclusion, results from this study indicate that there are many differences between the NCAA and the KCS in related to the aspects of structure and function. There were also existed meaningful difference in cultural and environmental factor. To solve the problems the KCS is facing, this study has suggested developing devices for KCS, they were as following: 1. Organizing a new committee without public or government intervention. 2. Ensuring financial funds. 3. Changing athletic schedules to coincide with the school vacation.
남중웅,전용배 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.4
This research focuses on the providing basic foundation needed in search of the proper way to evaluation in physical education for substantiality and normalization of it in the front line of elementary schools through analysing the actual conditions of evaluating them. The researcher have explored the actual conditions of evaluation in physical education of the elementary school based on a survey of which sample covers 382 teachers and 299 students in the elementary schools of Busan city. The questionnaire for this research was made focused on the evaluation of physical education referred to many survey results of Byung-rae Cho, In-kyu Choi, and other previous research results in the literature, and statistically tested through t-test, Chi-square tests, ANOVA, So the result of analysing the questionnaire is the followings: First, The research results are statistically significant by their gender, experience, academic carrier, school size, school year, working area(p<.05). The results showed there were statistical significances in experience, academic carrier, the existence of teachers in charge, working area and came to know that experienced teachers took much more time in their evaluation than unexperienced. Second, these results were statistically significant by academic carrier, the existence of teachers in charge, working area(p<.05). Their results were statistically significant by school size, working area, For utilization of evaluation outputs, 64.2% teachers used them for grasping capabilities of students, which showed there had been freshly much better awareness about the performance evaluation. Third, for evaluation fields on students in physical education, the most preferred field of Students was a game and the results were statistically significant by gender, school year(p<.05).
기업의 스포츠 스폰서십 목적과 선택기준에 관한 연구 : Focus on A Board Advertisement
남중웅,전용배 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.20 No.1
The purpose of this study is to determine the corporations' major objectives and selection criteria professional sport sponsorship and to determine the relationship of these objectives and selection criteria to sponsorship fee, annual sales, product type and geographic market area. The study consisted of a questionnaire that was distributed to 25 major corporations which have participated as a A board advertiser at one of the professional soccer, Daegu FC and Samsung Lions professional baseball team and Dongyang Orions professional basketball team in 2003 game seasons. The questionnaire was judged to be reliable because the scales' Cronbach alpha was computed to be over 0.9. The data analyses consisted of descriptive analyses for the background variables, t-test or one-way ANOVA to determine whether the objectives and selection criteria differ with respect to the four above-mentioned independent variables, and one-way ANOVA to determine whether the selection criteria differ with respect to the objectives. The results indicate that sponsorship fee and geographic market area differ with respect to both the objectives and selection criteria. however, annual sales differ with respect to the objectives only, and product type differ with respect to the selection criteria only lastly, of the 15 objectives, the selection criteria differed with respect to 9 objectives.
남중헌 울산대학교 1994 경영학연구논문집 Vol.1 No.2
기업문화의 연구는 크게 두가지 관점에서의 접근이 있다. 첫째, 비판조직이론의 관점에서 조직의 공동체 회복을 중시하는 접근이다. 둘째, 제로베이스이론의 관점에서의 조직혁신을 시도하는 접근이다. 새로운 기업문화의 창출 및 의식개혁은 미리 준비된 전체적인 조직설계 마스터플랜의 조직전략의 일환으로 체계적으로 추진하는 것이 바람직 하며 또한 서브컬쳐 전략과 연결되어야 한다. 조직의 재결빙과정에서 다시 기능별 관료조직으로 되돌아가는 부정적 효과를 이로서 차단하여야 한다. There are two kinds of approach for the studies of organizational culture. One is the approach that emphasize on the recovery of common community and is based on the Critical Organizational Theory. The other is the approach that aims to try the Organizational Innovation and is based on the Zero Base Theory. It is desirable that the new creation of organizational culture and consciousness revolution must be attempted systematically by way of organizational strategies from masterplan of organizational design and it also have to be connected to subculture strategies. In the process of organizational refreezing the negative effects must be protected from becoming back into the functional bureaucratic organization again through such strategies.