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On Promoting Regional MICE Industry by Shanghai World Expo UBPA Hangzhou Pavilion
Zhu Qian-qian(朱倩,倩,) 세계문화관광학회 2010 Conference Proceedings Vol.11 No.0
2010上海世博会对杭州会展业意义重大,杭州市紧紧抓住世博会杭州案例馆的平台作用,借鉴世博成功办会经验, 组织开展各类项目和活动, 提升杭州国际化办会水平, 扩大城市国内外影响力;进一步推进会展产业转型升级,助推区域会展业快速发展,取得了显著的直接和衍生效应。 2010 Shanghai World Expo has its special significance for Hangzhou conference and exhibition industry. The city of Hangzhou seizes the platform of Shanghai World Expo UBPA Hangzhou Pavilion, learning the successful experiences, carrying out different types of programs and activities so as to enhance its international events' level and expand the city's domestic and foreign influence, further promoting the MICE industry to upgrade, boosting the rapid development of local exhibition industry so that it has made significant direct and derivative effect.