The Qualitative Dimensions of the Cosmopolitan - Parochial Constructs

윤성준 ( Sung Joon Yoon ) 한국국제경영학회 1997 한국국제경영학회 학술발표회 발표논문집 Vol.1997 No.2

연구논문 : 마케팅성과모델을 이용한 제조기업과 서비스기업의 비교

윤성준 ( Sung Joon Yoon ),최계봉 ( Gai Bong Choi ) 한국마케팅학회 2002 ASIA MARKETING JOURNAL Vol.4 No.4

Asymmetries in the Effects of Bonding and Bridging Capital on e-WOM in Social Media

Sung-Joon Yoon(윤성준) SBS 2014 미디어경제와 문화 Vol.12 No.1

네트워크화된 커뮤니케이션의 증가로 말미암아 인적네트워크는 사회적 관계의 성격을 정의하는 데 중요한 역할을 하게 되었다. 이 때문에 네트워크개념에 기반한 사회적 자본이 소셜미디어에서의 온라인구전에 미치는 영향력에 대한 이해를 증진해야 할 것이다. 본 연구는 사회적 자본과 온라인 구전 간의 관계를 조사하는데 주목적이 있다. 본연구의 핵심 연구문제는 다음과 같다; ① 네트워크에 기반한 사회적 자본 형태인 연결형 자본과 결합형 자본은 온라인 구전의 양과 질에 영향을 미치는가? ② 소비자의 혁신성향은 사회적 자본과 온라인 구전행위간의 관계를 조절하는가? ③ 개인의 문화적 가치(개인주의와 불확실성 회피)는 사회적 자본의 유형에 따라 온라인 구전 행위의 차이를 야기하는가? 연구의 결과에 따르면 연결형 자본은 온라인 구전 행위에 영향을 미쳤으며 혁신성향과 문화적 가치 또한 온라인 구전에 조절역할을 하는 것으로 나타났다. As human network plays a pivotal role in defining the nature of social relations including networked communication, we need to deepen our grasp of how social capital, which is built upon the network concept, plays a role in generating word-of-mouth in social media. This research aims to examine the relationship between social capital and e-WOM. The core research questions of this study are three; 1) Do bridging capital and bonding capital, two network-based social capital classifications influence e-WOM behavior in terms of quantity and quality? 2) Does consumer innovativeness moderate the relationship between the social capital and e-WOM behavior? 3) Does a person’s Cultural values (individualism and uncertainty avoidance) cause the differences in e-WOM behavior and the kind of social capital at work? The result indicates that bridging capital and bonding capital are distinct in their effects on e-WOM behavior as well as in their relationships with consumer innovativeness and cultural value.

원산지효과에 대한 문화심리적 변인의 역할에 관한 연구

윤성준(Sung-Joon Yoon) 강원대학교 경영경제연구소 2020 Asia-Pacific Journal of Business Vol.11 No.3

Purpose - This study attempts to expand the realm of country-of-origin theory to incorporate the relevant cultural-psychological variables (i.e., ethnocentricism and psychological distance). Design/methodology/approach - This sttudy verified the effects of the two antecedent variables on the consumers’ purchase intention of Korean prducts. For this purpose, the study implemented survey questionnaire mathod on respondents living in Liaoning Province of China. Findings - The study result confirmed the relationship betweencountry image, product attitude, and purchase intention of Korean products. Also, the study found that ethnocentrism adversely affects Chinese consumers’ purchase decision on Korean products. Finally, the study confirmed the that psychological distance moderates the relationship between country image (ad product image) on purchase intention. Research implications or Originality - The study provides useful implications on the studies focusing on the country-of-origin effect in that it confirmed the effets of cultural-pychological variables such as ethnocentrism and psychological distance. The result also offers useful corporate strategies for the companies entering Chinese market particularly in segmenting the market based on such cultural-psychological variables.

점포충성도와 충동구매에 있어서의 소비체험의 역할

윤성준(Yoon, Sung Joon) 한국서비스경영학회 2010 서비스경영학회지 Vol.11 No.5

The main research purpose of this paper is to verify the hypothetical relationships between antecedents and consequence variables of consumer`s shopping experiences based on the experiential typology advocated by Schmitt (1999). The study seeks to fulfill the following two major research objectives. First, the study seeks to affirm the effects of shopping motives on shopper`s in-store experiences for three types of retail stores (department store, discount store, and internet shops). Second, the study investigates the effects of shopper experiences on store loyalty and impulse buying and attempts to confirm the moderating roles of store atmospherics associated with three retail store types. The study finds that shopping motives had significant effects on shopping experiences. That is, product-based shopping motive exerts significant influence on all three types of experiences, whereas experience-based motive influences affective and rational in-store experiences. Also, the store atmospherics moderate the effects of experiential shopping on impulse buying by interacting with store-specific shopping experiences. Finally, the study proposes the applicability of sensory experience for studies involving experiential consumption in view of the theoretical properties of experiential typology.

인터넷 쇼핑몰에서의 관계효익이 고객충성도에 미치는 영향에 관한 연구

윤성준(Yoon, Sung Joon),임승규(Im, Seung Kyu),최동춘(Choi, Dong Choon) 한국서비스경영학회 2004 서비스경영학회지 Vol.5 No.3

밸류체인 계획 및 실행을 위한 디지털트윈 정보 프레임워크

윤성준(Sung-Joon Yoon),이진성(Jin-Sung Lee) 한국정보기술학회 2022 Proceedings of KIIT Conference Vol.2022 No.12

미용성형서비스의 구매결정요인에 관한 연구

윤성준(Yoon, Sung-Joon) 한국문화산업학회 2013 문화산업연구 Vol.13 No.2

미용성형에 대한 인식이 개성의 표출 같은 개인적 가치향상 뿐만 아니라 외모로 인한 사회적 혜택과 같은 대중실용성을 추구하는 도구로 인식되어감에 따라 성형수술에 대한 사회문화적인 관점에서 대중적 문화가치를 대표하는 현상으로 접근할 필요성이 제기된다, 이를 위하여 본 연구는 20대 대학생들을 대상으로 문화가치(개인주의와 불확실성 회피)가 성형에 대한 인식(외모추구성향, 자아존중심, 지각된 위험)에 미치는 영향을 조사하고 이들 인식이 성형의향에 미치는 영향력을 조사하는 목적을 가진다. 그리고 성형정보에 관한 미디어노출이 성형수술의 의향에 조절 영향을 미치는지를 규명하려고 하였다. As today’s cosmetic surgery service is perceived as not only a way to enhance personal value but also a means to pursue social benefit that is universally accepted, there is a new need to recognize this issue as a phenomenon that represents mass cultural values from a socio cultural perspective. For this purpose, focusing on university students, this study examines the impact of cultural values (individualism and uncertainty avoidance) on perceptions of cosmetic surgery (appearance seeking tendency, self-esteem, perceived risk), and verifies the impact of perceptions on cosmetic surgery intention. In addition, this study aims to verify the role of media exposure as a mediator variable for cosmetic surgery intention. 미용성형에 대한 인식이 개성의 표출 같은 개인적 가치향상 뿐만 아니라 외모로 인한 사회적 혜택과 같은 대중실용성을 추구하는 도구로 인식되어감에 따라 성형수술에 대한 사회문화적인 관점에서 대중적 문화가치를 대표하는 현상으로 접근할 필요성이 제기된다, 이를 위하여 본 연구는 20대 대학생들을 대상으로 문화가치(개인주의와 불확실성 회피)가 성형에 대한 인식(외모추구성향, 자아존중심, 지각된 위험)에 미치는 영향을 조사하고 이들 인식이 성형의향에 미치는 영향력을 조사하는 목적을 가진다. 그리고 성형정보에 관한 미디어노출이 성형수술의 의향에 조절 영향을 미치는지를 규명하려고 하였다. As today’s cosmetic surgery service is perceived as not only a way to enhance personal value but also a means to pursue social benefit that is universally accepted, there is a new need to recognize this issue as a phenomenon that represents mass cultural values from a socio cultural perspective. For this purpose, focusing on university students, this study examines the impact of cultural values (individualism and uncertainty avoidance) on perceptions of cosmetic surgery (appearance seeking tendency, self-esteem, perceived risk), and verifies the impact of perceptions on cosmetic surgery intention. In addition, this study aims to verify the role of media exposure as a mediator variable for cosmetic surgery intention.

메세나활동과 광고효과간의 관계에 대한 실증적 접근

윤성준(Yoon Sung-joon),한희은(Han Hee-eun) 한국문화산업학회 2011 문화산업연구 Vol.11 No.1

This study aimed to investigate whether consumer’ evaluation of the company’ Mecenat activities had an impact on corporate image and ascertain whether self-brand image congruity mediates between the two attitudinal variables and advertising effectiveness. In consideration of the public nature of the corporate Mecenat activity, this study employed self-monitoring as a moderator between self-brand image congruity and corporate ad effectiveness. The result of the study showed that firstly, consumer attitude toward Mecenat significantly affected corporate image. Secondly, self-brand congruity significantly mediated the corporate ad measured on image-based ad and product based ad. Particularly, it was shown that for both image ad and product ad, the Mecenat attitude exerted greater mediating impact than corporate image. Further, both Mecenat attitude and corporate image produced greater mediating effect on image ad than on product ad. Thirdly, self-monitoring exerted significant moderating effect on ad effectiveness. It was found that regardless of the extent of self-monitoring, self-brand image congruity yielded more positive moderating effect on image ad than on product ad. This study aimed to investigate whether consumer’ evaluation of the company’ Mecenat activities had an impact on corporate image and ascertain whether self-brand image congruity mediates between the two attitudinal variables and advertising effectiveness. In consideration of the public nature of the corporate Mecenat activity, this study employed self-monitoring as a moderator between self-brand image congruity and corporate ad effectiveness. The result of the study showed that firstly, consumer attitude toward Mecenat significantly affected corporate image. Secondly, self-brand congruity significantly mediated the corporate ad measured on image-based ad and product based ad. Particularly, it was shown that for both image ad and product ad, the Mecenat attitude exerted greater mediating impact than corporate image. Further, both Mecenat attitude and corporate image produced greater mediating effect on image ad than on product ad. Thirdly, self-monitoring exerted significant moderating effect on ad effectiveness. It was found that regardless of the extent of self-monitoring, self-brand image congruity yielded more positive moderating effect on image ad than on product ad.

클로람페니콜 내성 플라스미드 pKH7의 Rep 단백질과 CAT 단백질의 염기서열 분석

윤성준(Sung Joon Yoon),이대운(Dae Woon Lee),김우구(Woo Koo Kim),신철교(Chul Kyo Shin),임성환(Sung Hwan Im),문경호(Kyung Ho Moon) 대한약학회 1995 약학회지 Vol.39 No.6

The nucleotide sequence of XbaI-MboI fragment of pKH7, a chloramphenicol-resistant(Cmr) plasmid isolated from multidrug-resistant S. aureus SA2, has been determined. XbaI-MboI fragment of pKH7 was found to contain two ORFs. One ORF encoded Rep and the other encoded CAT protein. The deduced amino acid sequences of Rep and CAT of pKH7 were compared to those of pUB112 and pC221. Comparisons revealed that there was one amino acid dfference in CAT between pKH7 and pUB112. CAT of pKH7 exhibited 98.6% amino acid identity to that of pC221. In case of Rep proteins, a slightly lower homology of 96.4% and 86.7% in amino acid sequences was observed betweeen pKH7 and pUB112 and between pKH7 and pC221, respectively.