Managing Country of Origin Effect for Agricultural Product : Focused on Korean Ginseng

Suk‐Joon Yang,Young‐Eun Huh,Sung‐Hoon Park 한국국제경영관리학회 2005 국제경영리뷰 Vol.9 No.2

COO(원산지 효과)에 대한 많은 기존의 연구들이 이루어졌음에도 불구하고, 대부분의 기존의 연구들은 주로 전자제품 등의 공산품을 중심으로 또한 선진국-고품질 제품, 개발도상국 - 저품질 제품의 틀 속에서 연구가 주로 이루어져 왔다. 또한, COO를 통한 전반적인 마케팅 전략의 수립보다는 마케팅 프로세스의 일부분에 COO가 미치는 영향을 연구한 단편적인 연구가 대부분이었다. 이에 본 연구에서는 기존 연구와는 달리 선진국인 미국과 일본 시장을 대상으로 한국의 고품질 농산품인 “고려인삼”의 마케팅 전략의 수립이라는 전체적 측면에서 COO에 대한 기존 이론들을 검토하고 이를 실증하였다. 연구의 결과 고려인삼은 미국과 일본시장 모두에서 원산지 효과가 있는 것으로 나타났다. 하지만, 시장 세분화를 위한 가설인 고연령 - 저학력의 사람들에게 원산지 효과가 보다 유용하다는 가설은 기각되었다. 이는 과거의 연구와는 달리 개발도상국-고품질 제품의 조합이라는 제품 특성 때문인 것으로 보인다. 또한, 마케팅 전술을 세우기 위한 특정 유통 경로가 원산지 효과에 영향을 미친다는 가설은 미국과 일본시장에서 모두 지지되었으며, 제품에 대한 정보 원천이 원산지 효과에 영향을 미친다는 가설은 미국에서만 지지되고 있음을 확인하였다. 또한, 이러한 결과를 바탕으로 토의 부분에서 한국의 고품질 농산품인 고려인삼의 효과적인 미국과 일본시장에서의 마케팅 전략을 제시하고 있다. Most of the previous studies concerning American or Japanese market have focused on the difference in COO effects between indigenous product mostly with positive COO effect and foreign products mostly with negative COO effect. and, the previous COO research has concerned with the electric home appliances like TV or automobiles while there has hardly been research concerning the COO effect and its application strategies on agricultural products. But, our exploratory research on the agricultural product extends the product categories regarding COO effects and our study is concerned with foreign product which has positive COO effects in American and Japanese market. We can observe that there exists the COO effect on ginseng in American and Japanese market. but we can find some results which are not consistent with the previous research - especially, in demographic factors of america and information source of Japan. We explain the reason of this results and suggest new strategy of COO. Also, we suggest the marketing process to make use of the COO effects, which can be applied various product categories.

분절간 척추경 나사 고정과 척추전이법을 이용한 특발성 척추 측만증의 치료

석세일,김진혁,이상민,정의룡,김성수,이정희,박준석 인제대학교 백병원 2002 仁濟醫學 Vol.23 No.2

Objective : To report the clinical result of segmental pedicle screw fixation and translation technique in surgical correction of idiopathic scoliosis. Methods and materials : Ten idiopathic scoliosis. patients treated with segmental pedicle screw fixation and translation technique were analyzed retrospectively. The mean follow-up interval was 23.8months, with a minimum of 12 months. Eighteen structural curves were fused in one double curves(King type Ⅰ), seven double thoracic curve(King type Ⅴ) and two thoracolumbar curve. Deformity correction, apical vertebral rotation(AVR), apical vertebral translation(AVT), trunk balance, shoulder balance and complications were evaluated. Result : The structural curve was corrected from 47.4±10.6° to 20.3±5.9° at 1week after surgery and 55.6±14.1° at latest follow-up. AVR was corrected from 2.06±0.4 to 0.94±0.41 at 1week after surgery and latest follow-up. AVT was improved from 25±15.7㎜ to 11.5±7.3㎜ at 1week after surgery and 12.3±7.3㎜ at latest follow-up. There were no trunk imbalance(less than 10㎜ distance from C7 plumb line), no shoulder imbalance(less than 10㎜ shoulder height difference) and no screw related complications. Conclusions : The segmental pedicle screw fixation and translation technique is an effective method in treating for idiopathic scoliosis.

족부 재건에 유리조직이식술의 응용

오석준,이동락 大韓成形外科學會 1990 Archives of Plastic Surgery Vol.17 No.2

Over the past 7 years we have used five sources of free fla tissue transfers in 16 patients to reconstruct defects of the foot. These included groin, instep, dorsalis pedis, latissimus dorsi, axallary free flap. In these, not only skin flap but also tendocutaneous, osteocutaneous flaps were applied. All except two cases were successful in restoration of form and improvement of function. From an analysis of these cases, we have developed indications for various transfers based on the functional needs of the area involved. For the reconstruction of dorsum of the foot, the groin flaps were suitable in need of bones, and latissimus dorsi muscle flap with split thickness skin graft were suitable in need of tendon reconstruction. This method of reconstructions should be considered when loncal tissuese are not suitable for foot reconstruction.

제주도 중산간 부락민의 契集團 참여와 사회적 유대

金錫俊 제주대학교 1986 논문집 Vol.22 No.2

This paper aims at examining two contrasting views on the relationship between participation ; Kye-group and social solidarity, based on a social survey in semi-hilly villages on Cheju island. One argument is that the more active participation in Kye-group, the more strong social solidarity in a village The other is that the participation in Kye-group in itself seems to be a kind of social boundary and segregation The major findings are as follows. 1) The characteristics of each village such as ecological and socioeconomic background may be included in the analysis of the relationship between participation in Kye- group and social solidarity. The result shows the possibility of rejecting the hypothesis that the more active participation in Kye-group, the more strong social solidarity. 2) Villager's socioeconomic background is related to not only the participation in Kye- group, but also the community evaluation. According to socioeconomic background, villagers can be classified into two groups such as 'established' and 'marginal'. Comparing two groups, the established group shows the high score in participation and the low score in community evaluation scale, namely, weak social solidarity, while the marginal group shows vice versa. This result also shows the possibility of rejecting the above hypothesis. 3) Considering the characteristics of established and marginal groups and the negative correlation of participation and community evaluation, the author is able to support the other argument between two contrasting views on participation and social solidarity In conclusion, the categoriration of established and marginal groups is meaningfully revealed in the degree of participation in Kye-group, therefore, the participation in Kye-group in Itself implies social segregation among villagers and operates as a social boundary

滿期가 다른 株價指數先物契約 사이의 일중 價格關係와 去來戰略에 관한 硏究

太錫準 西原大學校 經營科學硏究所 2001 經營硏究 Vol.10 No.1

都市政策에 있어서 公益과 環境의 質

金錫俊 慶北大學校 産業開發硏究所 1982 硏究報告 Vol.10 No.-

This study intends to explain Public Interest and Environmental Quality, and their relation in Urban Policy Making. For this, urban environmental system is explained by classifying into three sub-systems such as urban natural environment, urban physical environment, and urban socio-economic environment. And urban policy and its role in urban environmental system is descrived in Ⅱ. The nature and content of Public Interest in Urban Policy are specified in Ⅲ. By general theory of public interest, the nature of public interest is analyzed in relation with private interests, and with decisions about public interest. The specific content of public interest in urban policy making is defined as; Health, Safety, Convenience, Efficiency, Energy Conservation, Environmental Quality(natural), Social Equity, Social Choice, and Amenity. The urban environmental quality, and its elements are explained in Ⅳ. The elements of urban natural environment are classified as; Air Quality, Water Quality, Noice and Vibration, Geological Quality, Soil Quality, and Ecosystem. The elements of urban physical environment is explained in relation with urban

一都施地域住民의 醫療行態에 關한 調査硏究

孫錫準,朴在新,宋仁炫 全南大醫大 1987 전남의대학술지 Vol.24 No.1

SYMPHONIC FOLK "ARI"

공석준 연세대학교 대학원 1985 延世論叢 Vol.21 No.6

政策認知와 私人主義的 行政機關接觸에 關한 實證的 考察

김석준 한국사회사업대학 지역사회개발연구소 1979 地域社會開發論叢 Vol.2 No.-

1. The objectives of this study are to explain the residents attitudes' for policy and administrative agencies. For the purpose, the author intends to analysis and to varify the relationship between independent variables and dependent variables. The formers are such as formal education, age, mass media, training, administrative support and consciousness development, the latters are such as policy concern, policy perception, policy participation, policy expectation and personal attitudes. 2. The relationship between Policy Concern and Independent Variables. The first, correlation coefficient between formal education and policy concern is r=0.62, and to test the significance of correlation coefficient by the method of analysis of variance, F=154.8>F_(α)=9.76 The third, correlation coefficient between mass media and policy concern is r=0.47, F=70.31>F_(α)=6.76 The forth, correlation coefficient between training and policy concern is r=0.75, F=318.86>F_(α)=6.76 The fifth, correlation coefficient between administrative supports and policy concern is r=0.78, F=385.3<F_(α)=6.76 The sisth, correlation coefficient between consciousness development and policy concevn is r=0.82, F=599.02>F_(α)=6.76 3. The relationship between Policy Perception and Independent Variables. The first, correlation coefficient between formal education and policy perception is r=0.52, F=91.91>F_(α)=6.76 The second, correlation coefficient between age and policy perception is r=0.39, F=44.84>F_(α)=6.76 The third, correlation coefficient between mass media and policy perception is r=0.35, F=34.62>F_(α)=6.76 The forth, correlation coefficient between training and policy perception is r=0.64, F=172.05>F_(α)=6.76 The fifth, correlation coefficient between administrative supports and plicy perception is r=0.58, F=125.72>F_(α)=6.76 The sisth, correlation coefficient between consciousness development and policy perception is r=0.61, F=146.97>F_(α)=6.76 4. The realtionship between Policy Participation and Independent Variables. The first correlation coefficient between formal education and policy participation is r=0.30, F=24.52>F_(α)=6.76 The second, correlation coefficient between mass media and policy participation is r=0.37, F=39.34>F_(α)=6.76 The third, correlation coefficient between mass media and policy participation is r=0.43, F=56.26>F_(α)=6.76 The forth, correlation coefficient between training and policy participation is r=0.57, F=119.35>F_(α)=6.76 The fifth, correlation coefficient between administrative supports and policy participation is r=0.59, F=132.42>F_(α)=6.76 The sisth, correlation coefficient between consciousness development and policy participation is r=0.51, F=87.18>F_(α)=6.76 5. The relationship between Policy Expectation and Independent Variables. The first, correlation coefficient between formal education and policy expectation is r=0.46, F=66.56>F_(α)=6.76 The second, correlation coefficient between age and policy expectation is r=0.40 F=47.23>F_(α)=6.76 The third, correlation coefficient between mass media and policy expectation is r=0.62, F=74.24>F_(α)=6.76 The fifth, correlation coefficient between administrative supports and policy expectation is r=0.60, F=139.5>F_(α)=6.76 The sixth, correlation coefficient between consciousness development and policy expectation is r=0.57, F=119.35>F_(α)=6.76 6. The relationship between Personal Attitude and Independent Variables. The first, correlation coefficient between formal education and personal attitude is r=-0.1737, F=7.71>F_(α)=6.76 The second, correlation between age and personal attitude is r=0.1214, F=3.71<F_(α(α=0.01))=6.76, F=3.71<F_(α(α=0.06))=3.89; r is not significant. The third, correlation coefficient between mass media and personal attitude is r=0.0453, F=0.509<F_(α(α=0.06))=3.89; i is not significant. The forth, correlation coefficient between training and persoral attitude is r=0.0625, F=0.969<F_(α(α=0.06))=3.89; r is not significant. The fifth, correlation coefficient between administrative supports and personal attitude is r=0.1907, F=9.35>F_(α(α=0.01))=6.76 The sixth, correlation coefficient between consciousness development and personal attitude is r=0.1454, F_(α(α=0.01))=6.76>F=5.35>F_(α(α=0.01))=3.89 7. Accordingly, independent variables are somewhat correlated to policy concern, policy perception, policy participation and policy expection, but those are not correlated to personal attitude. This means that Korean rural society is alike to the Prismatic Society of Fred. W. Riggs, which is in the changing stage from fused society (or agricultural society) to diffracted society (or industrial society). Byt the modernization which includes factors such as formal education, age, mass media, training, administrative supports and consciousness development, the consciousness of rural residents such as policy concern, policy perception, policy participation and policy expectation are deeple effected, but their behavior (or action) such as personal contact to the administrative agencies is not effected. This means that rural residents are deeple changed in their consciousness, but their behavior (or action) is not changed at the same degree as their consiousness because of their heritage, Confucianism.

中學校 學生들의 興味와 適性에 관한 硏究

徐雨錫,申尹澈,尹晙相 公州大學校 産業開發硏究所 1995 産業開發硏究 Vol.3 No.-

This study examined by t-test and ANOVA the difference of aptitude and academic interests among the groups differentiated by sex, location et al. for middle school students. The subject were 1,000 middle school students who were enrolled in a Kyounggi-Province in the 1st semester of 1995. Finding offered the difference of aptitude and academic interests according to the groups differentiated by sex, location et al. Based on the results of they study, implication and recommendations were suggested.