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Commercially Viable Floating Wind for Offshore Korea
Steffen Shelley,Sung Youn Boo,Daejun Kim,William Luyties 한국해양환경·에너지학회 2017 한국해양환경·에너지학회 학술대회논문집 Vol.2017 No.10
The technology to engineer, fabricate and install floating wind exists and is feasible for all components, turbines or foundations. Applying lessons learned from offshore oil and gas projects with respect to engineering execution options, competitive supply and reduction in life cycle costs makes offshore floating wind a commercially viable energy supply in region with moderate to high electricity prices or in regions that have other geographical or resource constraints. This paper examines the case for a 200MW wind farm, located 11km off the south-east coast of Korea at a water depth of 100m, with two different sizes of floating wind turbine units: 3MW and 5MW and considering a Y-Wind semi-submersible configuration for the turbine foundations. The Levelized Cost of Energy (LCoE) is calculated for each configuration and compared against existing electricity prices. The results suggest that a 5MW wind farm with Y-Wind foundations will have an LCoE value of between $0.102 to $0.142/kWh, as compared to an LCoE value of $0.117/kWh for the current Korea residential electricity price. For a 3MW wind farm, the range in LCoE values is $0.114 to $0.154/kWh. For a small premium, offshore floating wind developments can take advantage of local sourced turbines, providing additional economic stimulus to the Korean economy. Additional socio-economic benefits are discussed that can help close any gaps between the LCoE of a floating wind development and other new power generation options. The successful implementation of offshore floating wind is no longer an engineering problem. The challenge is to develop and implement the business plans necessary to achieve the benefits of floating offshore wind energy, namely, diversity of energy supply, access to large amounts of energy where needed, low carbon technology and of course, lower total energy costs.
“Euripides - König von Griechenland” - Zu einer vergessenen Tagebuchnotiz Franz Kafkas
Steffen Hannig 한국독일현대문학회 2021 뷔히너와 현대문학 Vol.- No.57
Ausgehend von Kafkas Tagebuchnotiz “Euripides – König von Griechenland” (1911), der die Kafka-Forschung bisher ratlos gegenüberstand, wird zunächst der Kontext dieser Äußerung beleuchtet. Die Betrachtung einer Euripides-Statuette im Pariser Louvre und ein Theaterbesuch am Abend zuvor erweisen sich als konkrete Anhaltspunkte. Kafkas emphatische Hochschätzung des Euripides, die angesichts der steten Abwertungen des antiken Dramatikers im 19. Jh. (von A. W. Schlegel bis zu Nietzsche) überrascht, soll sodann durch eine Herausstellung der dichterischen Eigenheiten des Euripides plausibel gemacht werden. Hier geraten Ähnlichkeiten und analoge Interessen in den Blick, nicht zuletzt in einer an der menschlichen Konfliktpsychologie interessierten, auf Mehrdeutigkeiten und Ambivalenzen angelegten Schreibstrategie. Abschließend werden anhand der Erzählung Ein altes Blatt(1917) intertextuelle Bezüge zu Euripides’ Tragödie Die Bakchen(406 v. Chr.) sichtbar gemacht und eine Interpretation im Sinn eines (selbstzerfleischend) mänadischen Schreibens vorgeschlagen, das die Erzählung selbstreflexiv spiegelt.
Steffen Schmidt,Matthias Limbach,Sascha Langner,Klaus-Peter Wiedmann 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07
Sports Sponsorship is considered to provide a highly valuable communication environment for companies to leverage brand equity. However, effectiveness evaluations of sponsorship activities mainly focus on explicit self-reports or focus interviews. Such communication evaluations do not take into account research from psychology demonstrating that associations and judgments are often activated and strongly influenced by implicit (automatic) processes, with no (or only little) conscious awareness of such information processing. Against that background, the goal of the current work is to shed further light on the impact of in-game advertising as innovative sponsor-linked marketing tactic on the dual brand knowledge–incorporating both implicit and explicit information processing–as key success indicator of sport sponsorship.
Steffen Schmidt,Sascha Langner,Klaus-Peter Wiedmann,Janina Haase,Stefan Behrens 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.4
Although vast research has been done to better understand brand knowledge, few studies explore the conscious and the unconscious mental processes that increase brand equity when a brand is linked with value adding entities like persons, events or symbols. In our paper we introduce an integrated approach that includes both the explicit and implicit facets of customers’ brand knowledge and the leveraging effects when a brand is framed by another entity. In order to analyze brand knowledge enhancement effects in sufficient detail, we fall back on the multifaceted model of brand leverage by combining a brand with an external label. Our study results show that the combination of measuring implicit and explicit facets of brand knowledge is a better indicator to predict brand knowledge enhancement, and also that the analysis of subconscious processes help to better position the linked object in customers’ perception in order to foster the brand leveraging success.Although vast research has been done to better understand brand knowledge, few studies explore the conscious and the unconscious mental processes that increase brand equity when a brand is linked with value adding entities like persons, events or symbols. In our paper we introduce an integrated approach that includes both the explicit and implicit facets of customers’ brand knowledge and the leveraging effects when a brand is framed by another entity. In order to analyze brand knowledge enhancement effects in sufficient detail, we fall back on the multifaceted model of brand leverage by combining a brand with an external label. Our study results show that the combination of measuring implicit and explicit facets of brand knowledge is a better indicator to predict brand knowledge enhancement, and also that the analysis of subconscious processes help to better position the linked object in customers’ perception in order to foster the brand leveraging success.