한국과 중국의 정부광고 비교연구

유승엽 남서울대학교 2014 남서울대학교 논문집 Vol.S No.-

This study was targeted at South Korea's government advertising and compared with the situation in other developed countries. In addition, the results were derived from the implications. Based on these results, a preferred alternative to government policy regarding advertising enforcement system is proposed. In particular, South Korea and the political and social systems are different compared with the neighboring country of China. In addition, the Chinese government advertising, and issues such as the status and characteristics are presented. This study is a literature review that policy proposals, rather than empirical analysis of the problems in the execution of government advertising and point to the existing research literature to organize and clean up the problems that derive from the practical policy implications proposal was presented. Developed countries and the government of our country is to look at ads Survey for the purpose of empirical analysis literature and data, rather than the interpretation of the overall situation placed emphasis. Of course we are different political, social, cultural and neighboring China, has conducted an analysis of government advertising was used in the same research framework. The results of this study to formulate future policies to improve government advertising will provide useful data. Key Words : government advertising, Chinese government advertising, government advertising problem, government advertising policy

건축물 건설단계에서의 에너지소비량 및 CO₂배출량 원단위 산출

김종엽,이승언,손장열 대한건축학회 2004 대한건축학회논문집 Vol.20 No.10

The purpose of this study is to establish the database that could be applied to the building LCA Firstly, in this paper, the methodologies of building LCA and energy based I/O model for estimating embodied energy of building materials were examined Then, the intensity of energy consumption and CO₂ emission for building materials and construction stage were estimated The intensity database for building materials calculated by the I/O table published in 2000 was compared with the database by the I/O table published in 1995 According to the result of comparison, there were a little differences between the results calculated by the new and the previous data, and two results showed nearly the same patterns So, it could be said that the industrial activity change has little effect on the energy intensity of building materials during the past 5 years For the calculation of the energy intensity in the construction stages, the payment documents of an ad and electricity consumptions during construction for the sample buildings were surveyed and the intensity per a building gross area were calculated The database presented in this paper could be applied to the building LCA process as the basic data for analysing global worming effect caused by building construction

광고에 대한 소비자 태도 조사연구

유승엽 남서울대학교 인문사회과학연구센터 2001 인문사회연구 Vol.3 No.-

This study examined the survey research on consumer's attitude and cognition of advertising. For the purpose of this study, 553 consumers participated in survey, and their attitude and cognition are analyzed. The statistical package for social science (SPSS/PC+) was used for data analysis. Frequency, table and crosstab analysis was used. The result of this study was analysed according to two demographic variables: gender(male or female) and age(10, 20 and 30). The research design assembled in a 2×3 factorial design. The subjects who participated in this experiment were 553 people(272 men and 281 women), most of whom were between 19 and 39 years old. Subjects received course credits in return for their participation. The subjects were randomly assigned to two treatment conditions associated with different attributes. Tale and crostab analysis were performed to evaluated the significance of differences between the percentage rating given to the advertising by the subjects. Subjects' attitude, cognition and recognition of advertising were assessed with the 34 items. The test at .05 significance level and ±3.0% sample error was performed. The implication of this study is a starting point for the deeper understanding of consumers attitude and cognition of advertising.

신도시주의에 의해 개발된 도시의 공간구조 특성 분석에 관한 연구

이승엽 慶州大學校 2005 論文集 Vol.18 No.2

This study focuses on analyzing the characteristics of spatial structure of the new urbanism city by using analysis frame spatial structure, land use, street system and residential structure. In order to analyze spacial structure, we surveyed the relation of urban center, urban core and axis; in land use item, we surveyed the current land use and its rate; in street system which forms the basic frame of city, we surveyed the traffic line of vehicles and pedestrians in residential structure, we surveyed the relations of street system and residential tissue and the way of subdivision and detailed approach to each house. As a result, this study shows that the spacial structure by new urbanism has definite border between center and edge; the three dimensional design control of city appearance through the transect is enforced; high density and mixed uses are encouraged in center; by designing the city transit-oriented system and considering street system emphasizing the centralization, the city could be more livable to its dwellers.

지방문화의 관광상품화 방안에 관한 연구

박명엽,이승곤 慶熙大學校 觀光産業情報硏究院 1999 觀光産業情報論集 Vol.1 No.-

Tourism is the largest commodity in international trade. Tourism has grown rapidly to become a major social and economic force in the world. Cultural tourism covers all aspects of travel whereby people learn about each other's ways of life and thought. Tourism is thus an important means of promoting cultural relations and international cooperation. It is used to promote not only knowledge and understanding but also a favorable image of the local region among tourists in the travel market. The channels through with a region presents itself to tourist can be considered its cultural factors. These are the entertainment, food, ink, hospitality, architecture, manufactured and handcrafted products of a country, and all other characteristics of a country's way of life. The useful clues are as follows; First, Successful tourism is not simply a matter of having better transportation and hotels but of adding a particular flavor in keeping with traditional ways of life and projecting a favorable image of the benefits to tourists of such goods and services. Second, cultural attractions must be presented intelligently and creative- By. In this age of uniformity, the products of one region are almost indistinguishable from those of another. Third, many activities that are not educational or cultural in a narrow sense provide opportunities for people of different regions to get to know each other. Finally, in anticipation of World Cup Games in 2002, ASEM, this study for Cultural Tourism Event Industry should be reinforced and reexamined deeply relating to the constant changing macro environment and market situation in Korea.

비교광고의 효과성에 관한 연구

유승엽 남서울대학교 경영연구센터 2001 경영연구 Vol.3 No.-

This study examined the effectiveness of comparative advertising. In the purpose of providing the various useful information more than any other forms of advertising for many consumer, comparative advertising has made great progress. Today, in Korea, The comparative advertising has been increased and made so many social issues. Previous research has supported that direct comparative advertising is more effective in low-share brand than indirect comparative advertising or noncomparative advertising. Also, Previous research on the persuasive impact of comparative advertising has produced inconsistent results and the effects of comparative advertising having been discussed in both positive and negative aspect. Since research on comparative advertising is still rather young, any recommendation which are made to management ought to be treated as tentative guidelines rather than as definitive statements of message strategy.

애니메이션광고의 유형별 사례분석 연구

유승엽 남서울대학교 1998 남서울대학교 논문집 Vol.4 No.-

The purpose of this study is to analyze of the Animation AD effects in advertising field. This paper shows that Animation AD appear to the present conditions in Korea. And to investigate relationship Animation and Advertising . The frame of analyzing in this study have five Animation AD type. For each type of Animation AD; Cell Animation AD, Stop motion Animation AD, Drawing Animation AD, Synthesied Animation AD, and Computer Animation AD. This paper presents some useful guidelines in strategic and manufacture techniques in advertising field. Concurrently, the perspectives of this study should be a practical approach for application of actual manufacture technique. The implication of this study is a starting point for the deeper understanding of the Animation AD effects in advertising field.

지하철 교통광고의 효과 측정 : 인터넷 사이트광고를 중심으로

유승엽 남서울대학교 2000 남서울대학교 논문집 Vol.6 No.-

This study examined the measurement of transportation advertising using internet site ad. More specifically, To identify reason for 21 items related to effect of transportation advertising. For the purposes of this study, 200 subway users participated in survey, and their disposition are analyzed by demographic variables. The statistical package for social science(SPSS/PC+) was used for data analysis. Frequency, table, crosstab and profile analysis was used. The result of this study was analysed according to three demographic variables: gender(male or female), age, classified occupation. This survey contain 21 items. The test .05 significance level and ±4.3% sample error was performed. The implication of this study is a starting point for the deeper understanding of subway user disposition and preferences.

CLT방식을 이용한 TV-CF 효과측정 : 캔커피 3사 광고비교

유승엽 남서울대학교 1999 남서울대학교 논문집 Vol.5 No.-

This study examined the measurement of TV-CF AD using Central Location Test. More specifically, To identify reason for index-related deficits in measurement of advertising. Research findings from studies in advertising, measurement, and advertising survey provided the theoretical basis for this study. The research design consisted of two between subjects factors assembled in a 2×2 design. Two age groups were selected for study, age low thru 19, and age 20 thru hi. This study required subjects from two different populations. In the experiment, 100 students were randomly distributed among the cell of a 2×2 factorial design. The number of subjects needed per cell to obtain an adequate sample size for statistical estimation is an important and crucial issue. In the significant marketing studies, cell sample sizes employed were in the range of 30 to 50 subjects. Thus, the desired number of subjects per cell was 50 case. The experimental stimulus was a TV-CF advertisement. Conducting research using typical CF stimuli under as realistic conditions as possible.

대학시설물정보 관리시스템 개발에 관한 연구

이승엽 경주대학교 건설환경연구소 2004 建設環境論叢 Vol.- No.6