생활체육 소외계층을 고려한 체육활동 미참여자의 참여확대 방안

조성식(Seong Sik Cho),이수연(Soo Yeon Lee) 한국여성체육학회 2014 한국여성체육학회지 Vol.28 No.2

This study was to promote the ways to expand sport participation for the non-participants in sport. To do this end, it compared the status of Koreans` participation in sports to those of Japan, Australia, the United Kingdom. For this, the sport participation rates and patterns of the elderly, youth, and women were reviewed and analyzed. The results were suggested as follows. First, organized programs at public facilities and the system of exercise coaching service are highly recommended to increase the elderly`s sport participation. Second, it is suggested to set up ``A Sports Day`` at school connected with the community facilities for youth. Third, the expansion of college physical education skills curriculum enable students to join sports clubs and take variety sports programs and thus promote female college students’ sport participation.

스포츠팬의 귀화선수 인식이 국가대표선수 선발인식에 미치는 영향 연구

조성식 ( Seong-sik Cho ),이완영 ( Wan-young Lee ) 한국스포츠정책과학원(구 한국스포츠개발원) 2018 체육과학연구 Vol.29 No.3

[목적] 본 연구는 스포츠팬들을 대상으로 귀화 선수에 대한 인식과 귀화선수 국가대표선발인식간의 관계를 살펴보는데 목적이 있다. [방법] 대상은 프로스포츠(축구, 농구, 배구 팬 각 150명)와 아마추어스포츠(아이스하키, 피겨스케이팅, 탁구 팬 각 100명), 포털 사이트 스포츠 카페(축구, 농구, 배구 팬 각 100명) 활동팬 총 1,050명을 대상으로 설문조사를 실시하였으며 이중 928부를 최종 분석 자료로 사용하였다. 수집된 자료는 SPSS 21.0 프로그램을 이용하여 전산처리 하였으며, 참여집단의 일반적 특성에 따른 인식 차이를 알아보기 위해 독립표본의 t-test와 일원변량분석(one-way ANOVA)을 실시하였고, 가설검증을 위해 상관분석(correlations analysis), 다중회귀분석(multiple regression analysis)을 실시하였다. [결과] 팬들이 인식하는 귀화선수 인식 중 성취인식에서는 성별, 나이, 가구소득, 종목에서 유의한 차이가 있었으며, 태도인식에서는 나이, 학력, 종목에서 유의한 차이가 나타났다. 종목인식에서는 나이, 학력, 가구소득, 종목에서 유의한 차이가 있었으며, 선천인식에서는 나이, 가구소득에서 유의한 차이가 나타났다. 귀화 국가대표 선수 선발인식 중 부정적 인식에서는 성별, 나이, 학력, 소득에서 유의한 차이가 있었으며, 수용적 인식에서는 나이, 학력, 가구소득, 종목에서 유의한 차이가 나타났다. 팬들의 귀화선수인식이 귀화 국가대표 선발인식 중 부정적 인식에 미치는 영향은 성취, 태도, 선천요인이 정(+)적인 영향을, 종목 요인은 부(-)적인 영향을 미쳤고, 수용적 인식에 미치는 영향은 성취, 태도, 종목이 정(+)적인 영향을 미치는 것으로 나타났다. [결론] 본 연구결과 귀화 선수 국가대표 선발을 수용적으로 유도하기 위해서는 선수의 성취, 태도, 종목요인에 대한 신뢰와 확신을 팬들에게 인식시킬 필요가 있다. 또한, 선수가 성취, 태도, 선천적 요인을 갖추고 있더라도 팬들이 올림픽에 대한 의미와 경험을 통한 귀화 선수에 개방적이지 않다면 부정적 여론이 형성될 수 있음을 알고 이를 완화하기 위해 미디어 활동 또는 선수의 진정성을 알리고, 올림픽에 대한 개방된 인식을 제고 할 수 있는 활동이 필요한 것으로 생각된다. [Purpose] This study aims to explore the association between the awareness of naturalized players and the awareness of recruiting naturalized players for national players among sport fans. [Methods] Survey was conducted among 1,050 fans in professional sport, amateur sport, sport cafes at portal website among which 928 papers were used for final analysis. Collected data was processed by using SPSS 21.0 program. T-test, one-way ANOVA, correction analysis and multiple regression analysis were conducted to test hypothesis. [Results] Gender, age, household, and field income showed significant differences in the awareness of achievement among the awareness of naturalized players by fans. Age, school, and field revealed significant differences in the awareness of attitude. Age, school, household income, and field showed remarkable differences in the awareness of field and age and household income showed critical differences in the ascription awareness. Negative awareness showed that gender, age, school, and income were significantly different and the tolerable awareness showed that age, school, household income, and field revealed significantly different among the awareness of recruiting naturalized players for national players. Achievement, attitude, and ascription factors had positive impacts, while field factors had negative impacts in terms of the influence on negative awareness among the awareness recruiting foreign players for national players. In terms of the influence on the tolerable awareness, achievement, attitude, and field affected positively. [Conclusions] This study demonstrated that fans need to be aware of trust and assurance on achievement, attitude, and field factors of players to induce the recruitment of naturalized players for national players in a tolerable way.

프로배구와 프로농구 외국인선수제도 평가지표 항목개발 연구

조성식(Cho, Seong-Sik),계은영(Kye, Eun-Young),이완영(Lee, Wan-Young) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.5

This study aims to identify the importance and eligibility of foreign athletes’ playing evaluation index in professional volleyball an professional basketball and develop index(es) to evaluate foreign athletes’ playing. To this end, delphi survey was conducted in 28 sports experts and the results are as follows. As a result of evaluating the importance of evaluation item as the 1st delphi survey, it appeared that athletic performance was ‘very important’ and other items were ‘moderate.’ As a result of evaluating the importance of subclassification item in the 1st delphi survey, it appeared that as sub-items of athletic performance, performance level enhancement and team contribution were ‘very important’ and other items were ‘moderate.’ As a result of main classification in the 2nd delphi survey designed to identify the eligibility of evaluation item, all items appeared ‘eligible’ and as a result of sub classification in the same survey, athletic performance and social culture appeared all ‘eligible.’ In system management part, outside-of-the-game part, and institutional improvement part, most items appeared ‘eligible,’ but in industrial part, most items appeared ‘reserved’ and thus more studies on the sports industry activation part through foreign athletes’ playing evaluation system need to be conducted.

연구개발조직의 책임성에 관한 연구

조성식(Cho, Seong Sik),권기훈(Kwon, Gi Hoon),김동현(Kim, Dong Hyun) 한국기술혁신학회 2012 기술혁신학회지 Vol.15 No.1

우리나라 최초 위성 발사체인 나로호의 사례에 대한 기술적 보고서들이 나오고 있지만 수많은 물·인적 자원이 투입된 우주개발사업에서 왜 이러한 기술적인 문제가 두 번이나 발생하였는지에 대한 심층적인 연구는 아직 이루어지지 않고 있다. 이에 본 논문에서는 연구개발조직의 책임성이라는 관점에서 나로호 사례를 기술적 측면 이외에도 관리적 측면과 제도적 측면까지 검토하였다. 연구개발조직의 책임성에서 가장 중요한 부분은 전문적 책임성이며 정치적 상황 등으로 인해 소홀이 되었을 때 목표의 수행에 성공하기 어렵다는 사실을 확인하였다. 또한 책임소재 측면에 있어 러시아에게 천문학적인 돈을 지불하고 이용하는 입장인 우리나라가 러시아와 관련문제에 대해 분쟁을 벌이는 동안 주인으로서 정당한 권리를 누리지 못한 원인을 주인과 대리인의 목표 불일치에서 찾고 재발방지를 위한 노력들을 살펴보았다. Although there are some technical reports on the example of Korea’s first rocket, the Naro, there has been no studies on why there were two technical incidences in the space development programs which massive amount of physical and human resources were invested. For this, the objective of this study is to investigate the example of the Naro from the aspect of management and institutions as well as technical in terms of the responsibility of the R&D organization. Most important part in the responsibility of the R&D organization is the professional responsibility and it is difficult to attain the goals when they are diluted by political situations. Furthermore, this study also looked at the cause of the failure to exert righteous sovereign authority in the conflict with Russia from the discrepancy of goals between the authority and the agent, and studied efforts to prevent the recurrence of discrepancy.

스포츠서비스업 육성방안

조성식(Cho, Seong-Sik),김종(Kim, Chong) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.5

The purpose of this study was to understand the current situations of sport service industry and related policy for a better establishment of a balanced development strategy. The period of this study from April to December in 2012. The research methods included literature review, survey and interview. The literature review was made through the analysis of preceding and recent research work, while survey was performed by the industry related 200 business employees. The interviews of 8 executive officers and directors of business departments were performed for data. The analysis of data indicated the shortage of professional manpower and inadequate legal support for the development of professional sport. The results are followed. First, multivarious policies for the education and training of professional personnel in the field must be implemented and regulated. Second, legislation in support for the development of professional sport industry must be in action. Third, executable support policy for sport service industry, sport marketing and sport information industry must be implemented.

인문사회과학 - Disciplinary Sport Sociology - : 자본주의 사회에서 스포츠연구에 대한 사회학적 이론 접근 : 정치경제학적 미디어 연구

조성식 ( Seong Sik Cho ) 한국체육학회 1995 국제스포츠과학 학술대회 Vol.1995 No.-

프로스포츠 온라인콘텐츠 소비성향이 콘텐츠만족도에 미치는 영향

조성식(Seong Sik Cho),김종(Chong Kim) 한국여가레크리에이션학회 2008 한국여가레크리에이션학회지 Vol.32 No.4

This study was designed to figure out how much and frequent access to pro-sports online contents can affect satisfaction with the contents as a whole. To analyze this, it selected 1,199 consumers for sampling through stratified sampling method and the acquired data was analyzed through correlation analysis and multiple regression analysis. The results of this std are as follows. First, the more pro-sports online contents site they can have access to, the more satisfaction with them they have. (those sites that are portal, newspapers, professional baseball teams, and communities). Second, the frequent use of the pro-sports online contents was turned out to be affecting the visit of other sites(as mentioned above) that include sports contents as well.

스포츠외교 전문인력 양성 및 활용 방안 연구

조성식 ( Seong Sik Cho ),이한규 ( Han Kyu Lee ),강호정 ( Ho Jung Kang ) 한국스포츠정책과학원(구 한국스포츠개발원) 2002 체육과학연구 Vol.13 No.1

본 연구는 문화외교로서 스포츠외교의 중요성과 전문성을 고려하여, 이 분야의 전문인력에 대한 양성 및 활용 방안을 제시하는 것이다. 이러한 연구 목적을 위해 본 연구에서는 우리 나라 스포츠외교의 조직과 인력, 그리고 국민체육진흥5개년 계획의 스포츠외교 전문인력 양성 계획과 대학(원) 및 외교분야 교육기관의 관련 전문인력 양성 현황을 검토하였다. 문헌연구를 통한 이러한 검토와 전문가 설문조사를 기초로 하여, 스포츠외교 전문인력 양성 및 활용을 위한 구체적 방안, 즉, 교육대상, 교육기관, 교육지원, 교육내용, 활용문제 등을 조사하였다. 그 결과로 체육과학연구원을 중심으로 한 집중적 교육 형태로서 경기인 출신을 주요 대상으로 하고, 적극적인 재정적 지원 속에 외국어, 체육학 전문과목, 기초 인문·사회과학, 외교실무 분야에 대한 전문교육이 포함되는 방안이 제시되었다. 마지막으로 정부부문에서의 스포츠외교 전문인력 활용을 위해 전문행정 분야의 개방형 인사제도의 도입 필요성을 강조하고, 스포츠외교 전문인력을 통한 체육단체의 국제 국제경쟁력 제고와 스포츠외교 활동 강화를 주장하였다. Considering sports diplomacy as one of the cultural diplomatic practices that has become an important matter in both government and civil sport organizations, this study attempted to figure out how to educate and utilize sport diplomacy professionals. For the purpose of the study, it investigated the current status of sports diplomacy organizations and personnels, and reviewed the education plans of sport diplomacy professionals revealed in the 5-year master plans of national promotion for sports. It discussed college and graduate school programs about sports diplomacy. Based upon the questionnaire survey from specialists in the field of sport diplomacy, the study proposed some ways to educate and utilize professionals in sports diplomacy: Ex-athletes, in particular, Olympic medalists will be the main subjects for educating; Korea Sport Science Institute will be considered as a responsible organization dealing with the intensive education programs; Full coverage of education expenses will be the best way to quality education; the education of English and the second foreign languages including French, Spanish, and Chinese is the most important task for training sport diplomacy professionals; the professional knowledge about sport studies and some basic understanding about polities and foreign studies should be included into education curriculum. Finally, the study suggested the opening of government personnel system to utilize sport diplomacy professionals and the international competency and ability of sports organizations to strengthen their, sport diplomatic activities.

TV 코미디 프로그램에 나타난 ‘뚱뚱이’ 비만 캐릭터의 비판적 분석

조성식(Cho, Seong-Sik),이수연(Lee, Soo-Yeon) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.6

This study conducted a critical analysis of image discourses about obese people by mass media in the modern society. To do this, KBS-2 TV ‘Gag Concert’ that included ‘fatties’ characters were selected and interpretive textual analysis was used for methodology. The results showed that, fatties characters was exposed the images of lazy and non-attractive men. In other worlds, the image of lazy came from eidetic feeling about fat appearance and fat man’s body was strongly expressed non-attractive men. Second, they were showed normally unintellectual and unwise images so that they were seen as a self-centered attitude that did not take into account the circumstances surrounding. Third, these characters expressed images of intemperate eating habits and avoided exercise, which were cause of obesity. That is, as unhealthy image, obese people laked of self-management, self-discipline and exercise as well and they tended to be eager for eating. Finally, this study pointed out that distorted images of ‘fatties’ characters would be likely to be produced, maintained, and reproduced by media.

프로스포츠 온라인 콘텐츠 비즈니스 전략

조성식 ( Seong Sik Cho ),김종 ( Chong Kim ) 한국스포츠산업경영학회 2008 한국스포츠산업경영학회지 Vol.13 No.4

본 연구의 목적은 프로스포츠 시장 활성화를 위해 노력하고 있는 협회 및 구단 그리고 온라인 콘텐츠 제공자들에게 21세기 지식·정보사회에 적합한 관련 산업의 부가가치 창출을 도모하고 해당 산업의 새로운 경쟁력을 강화하고자, 프로스포츠 온라인 콘텐츠 현황을 분석하고 이들 콘텐츠의 새로운 비즈니스 모델을 연구하는데 있다. 이를 위한 연구내용은 다음과 같다. 기존의 온라인 콘텐츠의 이론적 근거와 사례를 바탕으로 국내 프로스포츠 온라인콘텐츠 환경분석과 프로스포츠 온라인 콘텐츠 이용자들의 소비현황을 분석하여 활성화방안을 수립하고 새로운 비즈니스 모델을 개발하는 것이다. 연구방법으로 전문가 면접조사, 프로스포츠 온라인 콘텐츠 사용자를 대상으로 설문조사가 사용되었다. 이상의 연구방법 및 자료분석을 토대로 다음과 같은 결론을 얻었다. 첫째, 프로스포츠 온라인 콘텐츠는 높은 가능성이 있으며 종합적인 정보제공을 목적으로 하며 소비자들에게 가장 접근성이용이한 포털 사이트의 발전가능성이 가장 높다. 둘째, 프로스포츠 온라인 콘텐츠 활성화를 위해서는 질 높고 차별화된 경기중계와 경기정보의 제공해야하며 이를 위해 다양한 정보 제공과 DB 구축이 수반되어야 한다. 셋째, 향후, 관련 사이트들의 전문화와 차별화가 수반되어 진다면 온라인 콘텐츠의 유료화가 가능하다. 마지막으로, 온라인상의 스포츠 콘텐츠는 프로스포츠 시장과 상호간의 시너지 효과를 통해 더욱발전할 것이며 합리적이고 실용적인 온라인 스포츠 콘텐츠의 개발과 활성화는 스포츠 팬 뿐만이 아니라 일반인들에게까지도 프로스포츠에 대한 인식향상과 프로스포츠 팬으로의 유인과 동시에 관심도를 증가시킬 수 있는 적극적인 계기가 될 것이다. The purpose of this study was to plan to create value added of related industry in 21th knowledge·information society to association, club and on-line contents providers who endeavor activation in professional sports market and enhance new competition of relevant industry. This study analyzed the current status of on-line professional sport and research new business model of these contents. this study analyzed the current status of on-line professional sport contents by reviewing the various internet sport websites and by investigating the users`` recognition and behaviors about on-line sports consumption. And it suggested the new model for business activation in on-line professional sports contents. Study method is expert``s interview research and survey on professional sports on-line users. specific study content including progress on performing study is divided into two areas and the followings are the results; First, it compared propensity of users who have experience in on-line contents of professional football and base ball. Secondly, it suggested the business model for on-line sports contents about various consumer``s desire. Those research methods and data analyses led to the following conclusions: First, on-line professional sport contents have great potential, aim to provide comprehensive information, and are very likely to grow into a portal site with the greatest accessibility for the consumers. Secondly, high quality and differentiated game broadcasting and provision of game information should be guaranteed based on a database for various kinds of information in order to vitalize on-line professional sport contents. And on-line contents will be chargeable if related sites become specialized and differentiated. Finally, on-line sport contents will grow further through their synergy effect with the professional market. Developing and activating rational and practical on-line sport contents will aggressively promote the perception of professional sports not only to sports fans but also to the general public, attract people as professional sports fans, and increase their interest in professional sports.