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BRAND IDENTITY: TRADITION VALUES AS FUTURE ASSET. SALVATORE FERRAGAMO CASE HISTORY
Stefania Ricci,Museo Salvatore Ferragamo 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
The Salvatore Ferragamo Company, founded in 1938 by Salvatore Ferragamo in Florence, is very well known for creation and production of ladies shoes but has a leading role in the whole international luxury market. The company history is ancient and started before 1927, when Salvatore Ferragamo, leaving California, came back to Italy and got to Florence. At that time, Salvatore Ferragamo was already famous in the United States for having created the craftmade footwear for the American actresses. Called ‘The shoemaker of the stars’, Salvatore Ferragamo, very well known at that time, decided to come back to Italy to live and work in Florence , because of its great artistic and handicraft tradition. Since the beginning, the founder was significantly inspired in his work by the local culture. Palazzo Spini-Feroni, which is the company headquarters, is also a symbol of the city history and of the Italian traditional lifestyle. Since the founder’s death in 1960, Salvatore Ferragamo’s wife, Wanda Miletti Ferragamo, and their six children, headed the company. They have extended the Company business getting to complete collections lines either for men and women from “head to toe”, enhancing the distribution in more than 90 countries. The Company is nowadays one of the most important luxury group in the world, resulting from a perfect combination of tradition and innovation, of territorial anchorage and global projection, of handmade craftsmanship and ability to communicate and market-making, of technology and entrepreneurship. The values the founder believed in and the Company heritage, testified by the Museo Salvatore Ferragamo activities, further of being very important at intellectual and social level for Italian culture, represent an important asset of the brand identity. This is the ground on which it has worth to establish the brand’s challenges since the past and it is possible going onwards. This is a perfect example of a “Renaissance” case in fashion and marketing field.
Prevention, Identification and Management of Postoperative Hypoparathyroidism
Salvatore Lazzara,Alberto Barbera,Guido Nicola Zanghì,Francesco Freni,Grazia Pagano,Andrea Cogliandolo,Ozer Makay,Gianlorenzo Dionigi 대한갑상선-내분비외과학회 2018 The Koreran journal of Endocrine Surgery Vol.18 No.2
The objective of this article is to detail and present our experience on the incidence and management of parathyroid dysfunction after thyroid surgery. Selective evaluation of original articles and reviews that were retrieved by a PubMed search over the years 1990 to 2018, as well as of the recommendations of medical societies including the American, European and Asian Thyroid/Endocrine Associations. The literature presents several contributions, with controversial results. The recommended management for the diagnosis and treatment of parathyroid dysfunction after bilateral thyroid surgery or recurrent surgery consists of an intact parathyroid hormone (iPTH) determination 12–24 hours after surgery and calcium substitution in iPTH <15 pg/mL, no substitution with iPTH ≥15 pg/mL. This procedure is safe for the patient and is accepted by patients and social insurances (for short hospital stay).