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Influence of Chinese Cultural Values on Service Quality Dimensions
Miss Ying Ying Liao,Dr. Ebrahim Soltani,Dr. Dan Alex Petrovici 세계문화관광학회 2010 Conference Proceedings Vol.11 No.0
The aim of this study is to explore the influence of Chinese cultural values on service expectations and service determinants from customer perspective. The study utilised an extensive survey-based quantitative methodology and collected 524 questionnaires from two different types of customer across three regions of northern, middle, and southern Taiwan: the five star chain hotel restaurants and the local chain restaurants. The findings are categorised into two structural models. Overall, the findings suggest that academics and practicing managers need to move beyond the Hofstede paradigm if today‘s borderless and wireless cross-cultural management has a chance to be understood and theorized.