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호텔 레스토랑 종사자들의 심리적 임파워먼트가 직업존중감과 고객지향성에 미치는 영향
펑펑 ( Peng Peng ) 관광경영학회 2014 관광경영연구 Vol.62 No.-
The concept of psychological empowerment is becoming important in service area, especially food service industry. The purpose of this study identifies the effect of job esteem and customer orientation on hotel restaurant employees’ psychological empowerment. The survey administered 270 samples over 3 months through paper-pencil methods of data collection. Then we conducted the reliability and validity of these factors and confirmed the hypothesis with path analysis. The results of this study are as follows: First, hotel restaurant employee’s psychological empowerment has a significant positive effect on job esteem by significance, self-determination, impact. Second, psychological empowerment factors such as significance, competence, self-determination, impact have meaningful influences on customer orientation. Third, job esteem has a strong effect on employee’s customer orientation. Finally, psychological empowerment has a direct influence on customer orientation and through the mediation of job esteem has an indirect influence on customer orientation. Therefore, hotel restaurant is required to provide psychological empowerment for improving employees’ job esteem and customer orientation.
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펑펑(Peng Feng),김원경(번역자) 한국미술연구소 2004 美術史論壇 Vol.- No.18
Based on his original theory of body-mind relation, Michael Polanyi gives a credible interpretation to west painting, especially, the representational painting. According to Polanyi s theory of tacit knowledge, our knowledge is a tacit, personal integration of subsidiary clues into a focal whole. Subsidiary awareness is the function of our body, but focal awareness, the function of our mind. Based on this account of tacit integration of knowing and being, mind and body, Polanyi claims that the perception of a painting is to integrate a subsidiary awareness of its canvas into its focal awareness of image. This subsidiary awareness distinguishes the normal painting both from a focal awareness of the canvas plus brush-strokes, in which the painting falls apart: and from a total unawareness of the canvas, which produces a deceptive illusion. Undeniably, Polanyi s account is somewhat correct to west representational painting and even representational arts including drama, poetry, fiction, and so forth. But Polanyi' s account is not suitable to modem abstract painting and especially Chinese painting. In contrast with west representational painting, Chinese painting does not give focal awareness of representational image, but lines. inks, and even empty space. Now, based on Polanyi' s theory, we can differentiate four kinds of paintings: 1) strange representational painting which gives deceptive illusion by focally seeing the perspectival image without the restraint of subsidiary awareness of the flatness of canvas: 2) modem abstract painting which is "essentially canvas plus brush -strokes" without the restraint of subsidiary awareness of painted object: 3) normal representational painting, Polanyi favored, which produces transnatural image by focally seeing the perspectival linage with the restraint of subsidiary awareness of the flatness of canvas: 4) Chinese painting which give the focal awareness of lines and inks with the restraint of subsidiary awareness of the painted object. With this differentiation, we can dearly see the difference between Chinese painting and west painting including strange representational painting, modem abstract painting, and normal representational painting.
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테마파크에서의 체험요소가 방문객 몰입과 행동의도에 미치는 영향
이신전(XinTian Li),펑펑(Peng Peng) 한국콘텐츠학회 2015 한국콘텐츠학회논문지 Vol.15 No.6
본 연구는 Pine and Gilmore가 제안한 엔터테인먼트 체험, 현실도피 체험, 미적 체험, 교육체험인 4가지 체험영역을 바탕으로 테마파크 방문객의 몰입에 어떤 영향을 미치는지, 그리고 몰입경험이 테마파크 재방문 및 구전의도에 어떠한 영향을 미치는지 살펴보고자 한다. 실증분석을 위해 테마파크를 방문한 고객을 대상으로 설문조사를 실시하였다. 연구가설을 검증하기 위해 SPSS 18.0과 AMOS 18.0 프로그램을 활용하여 통계분석을 실시하였다. 연구결과를 요약하면 다음과 같다. 첫째, 테마파크 내 미적 체험요소, 교육 체험요소, 엔터테인먼트 체험요소, 현실도피체험요소는 방문객의 몰입에 영향을 미치고 있었다. 둘째, 체험에 대한 방문객의 몰입경험이 증가할수록 재방문/구전의도에 긍정적 영향을 미치는 것으로 나타났다. 셋째, 체험요소는 몰입을 통해 재방문/ 구전의도에 간접적인 영향을 미치고 있었다. 이런 연구결과를 바탕으로 테마파크가 일회성 방문이 아닌 재방문객을 꾸준히 유치하기 위해서는 테마파크에서의 체험의 극대화를 통한 방문객의 몰입도 제고에 더욱 신경 써야 함을 알 수 있다. The purpose of this paper is to examine the structural relationship between experience(4Es), customer commitment and behavioral intention based on experience of the theme park as a hedonic destination. To carry out this study objective, a survey targeted for theme park customers was conducted from May 10. 2014 to June 10. 2014. These data were processed using SPSS 18.0 and Structural Equation Modeling with Amos 18.0 to test proposed hypotheses. The results are summarized as followed. First, the decomposition of path analysis revealed significant positive effects on customer commitment by entertainment experience, education experience, esthetic experience. and escape experience. While, entertainment experience was shown to have the largest influence on customer commitment. Second, customer commitment had a positive effect on revisit intention and WOM. Third, experiences have an indirect influence on revisit intention and WOM through the mediation of commitment. From the findings, the theme park is necessary to plan and develop experience program for more variable and special.
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