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브랜드 제휴 관계를 자세히 보기 : 문학적 검토와 미래의 방향
김경민, 노비 벤자민 신라대학교 경영경제연구소 2017 경제경영연구 Vol.18 No.1
The purpose of this paper is to review a myriad of literatures relevant to the subject under discussion from top tier journals in a bid to consolidate our understanding on how consumers are influenced by brand alliances in the ever changing competitive market place. In this review, we discuss brand analysis, take a somewhat cursory look at brand alliances and some alliance examples; discuss brand extensions and fit measures in brand alliance. Finally, a number of avenues for research with regards brand alliance is instigated so as to incite interest on the subject. That not withstanding, how brand alliances profit partners in a particular alliance is also crucial for discussion. Many authors have attested to the fact that, brand Alliance research has received quite considerable attention in the academic field but since consumer behavior is an evolving discipline, it becomes worth the while to take continuous and in-depth look at the arguments revolving round brand alliances from varied sources, draw on several examples from varied successful brand alliance stories, so as to draw a robust conclusion on the subject. Although till date quite a lot is known about the subject, further studies are still needed in various contexts due to the complexities that come with brand alliances. However, it goes without saying, owing from the literatures reviewed, that the benefits of brand alliances cannot be overemphasized.
Reflections on Directionality in Translator Training1
( Dorothy Kelly ),( Marie Louise Nobs ),( Dolores Sanchez ),( Catherine Way ) 한국통역번역학회 2006 FORUM Vol.4 No.1
Selon la tradition occidentale, les traducteurs sont formes a traduire vers leur langue A, la langue ?maternelle?, bien que dans la majorite des cas les programmes de formation integrent des cours de traduction A-B, c`est-a-dire vers des langues non ?maternelles?. Cet article pretend analyser les raisons de cette situation, en examinant des facteurs tels que le marche professionnel de la traduction et les attitudes des professionnels et des formateurs dans differents contextes. Les auteures remettent en question les idees recues qui releguent la traduction vers des langues non ?maternelles? au statut de simple exercice destine a ameliorer la competence linguistique dans la formation; idees qui sont souvent basees sur des concepts vagues et peu precis. De meme, elles postulent que la formation actuelle ne correspond pas a la composition reelle des groupes d`etudiants ni a leurs besoins de formation en ce qui concerne la directionalite.
Pub/Sub-based Sensor virtualization framework for Cloud environment
Ullah, Mohammad Hasmat,Park, Sung-Soon,Nob, Jaechun,Kim, Gyeong Hun The Institute of Internet 2015 International journal of advanced smart convergenc Vol.4 No.2
The interaction between wireless sensors such as Internet of Things (IoT) and Cloud is a new paradigm of communication virtualization to overcome resource and efficiency restriction. Cloud computing provides unlimited platform, resources, services and also covers almost every area of computing. On the other hand, Wireless Sensor Networks (WSN) has gained attention for their potential supports and attractive solutions such as IoT, environment monitoring, healthcare, military, critical infrastructure monitoring, home and industrial automation, transportation, business, etc. Besides, our virtual groups and social networks are in main role of information sharing. However, this sensor network lacks resource, storage capacity and computational power along with extensibility, fault-tolerance, reliability and openness. These data are not available to community groups or cloud environment for general purpose research or utilization yet. If we reduce the gap between real and virtual world by adding this WSN driven data to cloud environment and virtual communities, then it can gain a remarkable attention from all over, along with giving us the benefit in various sectors. We have proposed a Pub/Sub-based sensor virtualization framework Cloud environment. This integration provides resource, service, and storage with sensor driven data to the community. We have virtualized physical sensors as virtual sensors on cloud computing, while this middleware and virtual sensors are provisioned automatically to end users whenever they required. Our architecture provides service to end users without being concerned about its implementation details. Furthermore, we have proposed an efficient content-based event matching algorithm to analyze subscriptions and to publish proper contents in a cost-effective manner. We have evaluated our algorithm which shows better performance while comparing to that of previously proposed algorithms.
Deposition of Aerosols on Leaves in a Cool-temperate Larch Forest in Northern Hokkaido, Japan
Tatsuya, Fukazawa,Naoto, Murao,Hisashi, Sato,Masahiro, Takahashi,Masayuki, Akiyama,Takashi, Yamaguchi,Izumi, Noguchi,Hiroyuki, Takahashi,Chikara, Kozuka,Rei, Sakai,Kentaro, Takagi,Yasumi, Fujinuma,Nob Korean Society for Atmospheric Environment 2012 Asian Journal of Atmospheric Environment (AJAE) Vol.6 No.4
Aerosol concentrations at the CC-Lag site in the Teshio Experimental Forest increased from winter to spring and sometimes showed extremely high values associated with Kosa and/or forest-fire events. The range and mean of the mass concentrations of aerosol chemical species were as follows: total particulate mass, 1.2-29, 5.0; elemental carbon, 0.061-2.2, 0.43; organic carbon, 0.059-3.5, 0.79; and sulfate, 0.12-6.2, 1.8 ${\mu}g/m^3$. The total masses of the deposited particles on hybrid larch and on bamboo leaves were approximately 35 and 30 ${\mu}g/cm^2$, respectively. The amounts of soil particles on the leaves were 6 ${\mu}g/cm^2$ for the upper part of hybrid larch, 2 ${\mu}g/cm^2$ for the lower part of hybrid larch, and 1 ${\mu}g/cm^2$ for Sasa bamboo leaves. The amounts of deposited black carbon were 2.3 ${\mu}g/cm^2$ for the upper part of hybrid larch, 0.6 ${\mu}g/cm^2$ for the lower part of hybrid larch, and 0.2 ${\mu}g/cm^2$ for Sasa bamboo leaves. Half of the total deposited particular mass was attached on the hybrid larch; however, most of the total deposited mass was adhered on the Sasa bamboo leaves. Regardless of the species, there tend to be more deposited particles on the leaves in the upper part than in the lower part, with only a few meters height difference. Comparing the composition of the deposited particles to that of the atmospheric aerosols without any size cut, the fractions of water-soluble material sulfate and sea salt in the deposited aerosols were about one tenth and one hundredth lower than that in the aerosols, respectively. On the basis of the measured concentration and the deposited amount on leaves, the deposition velocity of black carbon was estimated to be approximately 0.5 cm/s.