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소비자의 한약재 브랜드 선택이 고객가치에 미치는 영향분석
허무열,권기대 한국식품유통학회 2003 食品流通硏究 Vol.20 No.3
This study is to analyze impact of satisfaction on customer value, and marketing strategy in choosing brand patterns of herb medicine. Brand of the university hospital was more appealed to economic value and excellence than the others, while individual hospital provided the most convenient brand for consumers.
허무열,한동근 한국농업정책학회, 한국축산경영학회 2001 농업경영정책연구 Vol.28 No.1
The best way to protect the Korean rice industry when the rice market opens is to improve the quality of domestic rice so as to best serve consumers' preferences. This study uses a logit model to examine the effects of rice attributes on the consumer's utility. The empirical result shows that the texture attribute is the most influential factor in determining an overall quality of rice. The odor also turns out to be a significant factor.
洪茂昌,申玟圭,禹太律 慶熙大學校韓醫科大學韓醫學硏究所 1999 慶熙韓醫大論文集 Vol.22 No.1
We induced brain ischemia using middle cerebral artery occlusion(MCAo) and studied the results of walking initiation and circling test, posture reflex test, water bath swimming test to characterize the motor dysfunction and establish the model of stroke by MCAo for oriental medicine. Analysis of total rotation angle during 1 min. swimming showed significant motor dysfunction in occlusion group(3hrs, 6hrs, 9hrs, 24hrs after MCAo). Analysis of rectal rotation number during 1 min. swimming showed significant difference between control group and occlusion group(3hrs, 6hrs, 9hrs, 24hrs after MCAo). Analysis of posture reflex test showed significant difference between control group and occlusion group(3hrs, 6hrs, 9hrs, 24hrs, after MCAo). Significant motor dysfunctions are shown at start time in 24hrs, at inner circle time and outer circle time in 9hrs, 24hrs, at contalaterl or ipsilateral circling number or 180°turn in 3hrs, 6hrs, 9hrs, 24hrs during walking initiation and circling test. Results revealed that brain ischemia by intraluminal method was good at stroke model for oriental medicine which chiefly reveals motor dysfunction by paralysis of one side and behavior index suggested in this article could be used as a useful index for assessment of motor dysfunction.
쌀 생산조정제 : 현실적 정책인가? Is It a Realistic Policy?
허무열,권기대 대한경영학회 2003 大韓經營學會誌 Vol.16 No.6
The objectives of this study are to evaluate the acreage reduction program for rice by employing supply and demand equations. Rice acreage should be reduced by 16.8% to keep the present level of price and 533 billion won, as social cost, is required to achieve this goal. It was also found that this program could contribute to the stability of price and benefit in agricultural sector.
천연골재 및 재생골재콘크리트의 Na₂SO₄침식에 의한 화학저항성에 관한 실험적 연구
김규용,이정율,박유신,강석표,김무한 忠南大學校 産業技術硏究所 1998 산업기술연구논문집 Vol.13 No.1
Now a day, the more Proportion of concrete used in practice is exposed to serious chemical attack Chemical reactions that involve formation of expansive products in hardened concrete can lead to certain harmful effects. In this study, it is to compare and investigate the chemical resistance of natural and recycled aggregate concrete by attacked Na₂SO₄according to W/C ratio. The result of this study is that the chemical resistance of recycled aggregate concrete is lower than natural aggregate concrete. But it is developed the chemical resistance by decreasing the W/C ratio.
Evaluation of Rice Quality based on Consumer Utility in Korea : Conjoint Model Approach
Moo yul Huh,Se wook Seo,Sang sook Kim 한국농업경제학회 2000 農業經濟硏究 Vol.41 No.4
Qauality improvement is the most crucial factor in sustaining the domestic cultivation of rice. The importance of sensory quality became more pronounced among the other types of quality characteristics. The conjoint analysis procedure examined the joint effect of four attributes of rice on the ordering of overall rice quality. Among all four attributes, texture was the most influential factor to the Korean standard of cooking quality and explained about 34.28% of the utility of cooked rice, while taste and appearance accounted for 28.31% and 27.03%, respectively. Market-share differences between high and low quality rice was much greater than price differences.
연구논문 : 사과 소비의 증가에 영향을 미치는 심리적 요인 분석
허무열 ( Moo Yul Huh ) 한국식생활문화학회 2011 韓國食生活文化學會誌 Vol.26 No.1
This study analyzed consumer attitude, habit strength, subjective norm, a pros evaluation, and intention to consume to estimate perceptible variables that affect apple consumption. Data were collected from 207 men and women through a self administrated questionnaire. A partial least squares regression was conducted as one of structural equation models to estimate and test hypotheses. The results showed that attitude, habit strength, and the pros evaluation affected the intention to consume apples, and that the intention increased apple consumption. The results also showed that some marketing strategies are needed to promote apple consumption and to make consumers change their intention, to develop habits for eating apples by changing their diets, and to impress upon them that apples are good for health. This can be interpreted as meaning that it is most important to understand consumer behavior, particularly consumer psychology, which is reflected in the recent trend of marketing that concentrates on meeting the consumer`s needs rather than the producer`s.