The Effects of Information System Technology on The Savings Institutions

정락채 호남대학교 정보통신연구소 1992 정보통신연구 Vol.1 No.-

In a study involving 52 large organizations in the savings institutions industry, the relationship between information systems technology (IST) structure and competitive strategy was investigated based on structural contingency theory. Structural contingency theory argues that organizational performance is contingent on the congruence between structure and contingent factors. Competitive strategy is considered to be the most important contingent factor among organizational context variables. Two dimensions of IST structure and three types of competitive strategy were employed to test a contingency model. It was found that enhanced congruence between IST structure and competitive strategy was associated with higher competitive advantage. The structural dimension significantly associated with the "defender" strategic stance was more centralized and more integrated application of IST, while the structural dimension significantly associated with "prospector" positing was more decentralized and less integrated application of IST.

경쟁우위를 얻기 위한 기업의 인터넷 비지니스 전략

정락채 龍仁大學校 2000 용인대학교 논문집 Vol.18 No.-

This paper investigates the strategies of internet business(IB) for competitive advantages. The important strategies for IB are summarized as follows: (1) survial strategy (2) the specialization and differentiation of business items, (3) the link existing buiness into IB, and (4) M&A and strategic alliance. As is shown in the real case study, these strategies are main streams in the IB.

성공적 통합 정보 시스템 구축 사례 연구 : 우리나라 중소기업을 중심으로 Focus on the Small and Medium Companies

정락채,권기대 龍仁大學校 1997 용인대학교 논문집 Vol.14 No.-

This study has investigated small and Medium companies in terms of developing an integrated successful information systems through a Case study. The results showed that the information system of small and medium companies is in the beginning stage. Moreover successful factors are not able to define because of describing the information technology's vagueness.

Consumer perceived risk in the Korean mobile phone market

Lak Chae Chung,Young Sang Cho,Hak Ryul Kim 한국유통과학회 2017 KODISA ICBE (International Conference on Business Vol.2017 No.-

Purpose - Because of the increasing number of new models in the South Korean appliance market, customers are more likely to delay buying the products such as TV, mobile phone, camera, computer, and the forth. Thus, this study aims to illustrate the relationship between demographic factors and perceived risk types, supposing that Korean customers tend to postpone buying or hesitate to purchase the new version of hand sets, because of an early buying risk. Research design - In addition to existing perceived risk types: financial risk, performance risk, social risk, psychological risk, physical risk, and time risk, the authors introduced an early buying risk as a new risk type. In order to measure each variable, also, the study has employed a five-point Liker-scale. To increase research reliability and validity, the research adopted an exploratory factor analysis (EFA), a confirmatory factor analysis (CFA), and one-way ANOVA. Conclusions - The authors found that customers regarded an early buying risk as one of the important perceived risk types, distinguishing it from the time risk suggested by prior research, when purchasing a hand set. From a scholar's perspective, the research has made considerable contribution to the customer behavior academic world, that is to say, found early buying risk as a new risk type. Furthermore, from a practitioner's point of view, cell phone producers have to manage this risk type when developing marketing strategy. At the same time, considerable attention has to be paid to the younger generations who are more likely to perceive the early buying risk asone of important barriers to purchase cutting-edge product categories.

What Drives Mobile Commerce? Determinants of Behavioral intents to Adopt m-Commerce

( Lak-chae Chung ),( Inkeuk Hwang ) 대한설비관리학회 2018 대한설비관리학회지 Vol.23 No.4

This study aimed at investigating the features of m-commerce (mobility, perceived enjoyment, perceived personalization, and habit) that influence consumers’ behavioral intents to adopt mobile shopping. To this end, it theorized on and examined the effects of the features of m-commerce that influence consumers’ behavioral intents to adopt mobile shopping. The results showed that the most critical drives of m-commerce in mobile shopping are mobility, perceived personalization, and habit. And also we found that habit weakens (moderates) the effects of mobility on the consumers’ behavioral intents to adopt mobile shopping. Habit has direct effects on the consumers’ behavioral intents to adopt mobile shopping, and these effects are moderated by individual habit.

The effects of store image components on consumers purchasing retailer brands in Korea

Lak-Chae Chung,Young-Sang Cho 한국유통과학회 2011 유통과학연구 Vol.9 No.4

Although a huge number of academic researchers have paid considerable attention to exploring both the degree to which store image influences retailer brand customers and how to develop store personality, they have overlooked the contemporary retail context in which retailers have developed many different types of retailer brands, that is, price-oriented or quality-oriented retailer brands. Rather than focusing on the latter, much literature has looked at the former. Accordingly, even though there are many articles related to store image, a few authors have shown their interest in identifying the extent to which store personality affects customers purchasing retailer brands at lower prices. As a result, their efforts have been to illustrate the relationship between store image and consumer behaviours buying retailer brands. In that multiple retailers over the world such as E-Mart, Lotte-Mart, Tesco Korea and Tesco UK have actively introduced not only the quality-focused retailer brands that quality is better than, or equal to national brands, and prices are slightly higher than, or equal to them, but also price-focused retailer brands, academicians should make an effort to investigate how store image affects customers purchasing a quality-oriented retailer brand, comparing with previous research results. That is why the authors illustrate the extent to which store personality components influence retailer brand customers, including particularly quality-oriented retailer brand customers through an empirical research. By adopting a questionnaire method as a research technique to illuminate the relationship between store image components and retailer brand customers, research validity increases and further, data gathered through a field survey are analysed through a few statistic analysis methods, in order to minimise statistical deviations. Compared with the prior research concentrated on price-focused retailer brands, the authors have significantly shed light on

Consumer Perceived Risk in the Korean Mobile Phone Market

Lak-Chae Chung,Young-Sang Cho,Hak-Ryul Kim 한국유통과학회 2014 유통과학연구 Vol.12 No.9

Purpose - This study aims to illustrate the relationship between demographic factors and perceived risk types, supposing that Korean customers tend to postpone buying or hesitate to purchase the new version of hand sets, because of an early buying risk. Research design, data, and methodology - In addition to existing perceived risk types, the authors introduced an early buying risk. In order to measure each variable, also, the study has employed a five-point Liker-scale. To increase research reliability and validity, the research adopted an exploratory factor analysis, a confirmatory factor analysis, and one-way ANOVA. Results - First, there were statistically significant differences between financial risk and the group. Second, there weren’t any statistically significant differences between the group means among the four perceived risk types (Performance Risk, Social Risk, Psychological Risk, and Physical Risk) and 4 factors (Gender, Age, Job, and Education). Lastly, job is apparently differentiated from others (Gender, Age, and Education). Conclusions - The authors found that customers regarded an early buying risk as one of the important perceived risk types, when purchasing a hand set.

A Study for Strategic Congruence Effects of Information System Technology Structure

Chung, Lak-Chae The Korea Contents Association 2004 한국콘텐츠학회논문지 Vol.4 No.1

52개 저축은행을 대상으로 구조적 상황이론에 근거한 정보시스템 기술 구조와 경쟁적 전략적 적합성 여부의 관계를 조사하였다. 중앙 집중식 정보 기술과 분산형의 정보기술 구조가 경쟁 우위를 점하기 위해서는 공격주도형 전략이나 방어적 전략을 어떻게 일치를 시키는 것이 경쟁적 잇점에 긍적적인 영향을 미치는가에 관해서 실증 분석을 하였다. 이 연구에서 방어적 전략을 채택하는 경우에는 정보기술 구조를 중앙 집중적이고 통합된 형태를 취하고, 공격적인 형태의 전략을 채택하고자하는 경우에는 분산 형태 정보 기술구조를 취하는 것이 훨씬 더 유리하다는 결론을 얻었다. In a study involving 52 large organizations in the savings institutions industry, the relationship between information systems technology(IT) structure and competitive strategy was investigated based on structural contingency theory. Two dimensions of IT structure and two types of competitive strategy were employed to test a contingency mood. It was found that enhanced congruence between IT structure and competitive strategy was associated with higher competitive advantage. The structural dimension significantly associated with the "defender" strategic stance was more centralized and more integrated application of IT, while the structural dimension significantly associated with "prospector〃 positioning was more decentralized and less integrated application of IT.lication of IT.

THE INFLUENCE OF IST STRUCTURE ON COMPETITIVE ADVANTAGE

Chung, Lak chae 용인대학교 산업경영연구소 2003 산업경영논총 Vol.10 No.-

The relationship between information systems technology (IST) structure and competitive strategy investigates based on structural contingency theory. Structural contingency theory argues that organizational performance is contingent on the congruence between structure and contingent factors. Competitive strategy is considered to be the most important contingent factor among organizational context variables. Two dimensions of IST structure and three types of competitive strategy were employed to test a contingency model.

The inflernce of ist structure on competitive advantage

Chung, Lak chae 용인대학교 산업경영연구소 2004 산업경영논총 Vol.10 No.-