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성격 차이가 광고 효과에 미치는 영향에 관한 탐색적 연구
김일철(Il-Chul Kim),조경섭(Kyoun-Gseop Cho) 부산울산경남언론학회 2010 지역과 커뮤니케이션 Vol.14 No.2
정보사회에 들어서면서 탈 대량화를 지향하고 있다. 이제 마케팅은 더 이상 불특정 다수(unknown mass)가 아닌 확인된 개개인(identified personnel)을 그 대상으로 삼아야 한다. 본 연구는 감성 마케팅 시대에 즈음하여 그 주요 인자인 개개인의 성격이 상이한 광고물에 어떻게 반응하는지 살펴보았다. 성격에 관한 다양한 이론들 가운데 대표적인 MBTI를 기초로 소비자의 성격을 4가지로 구분하고 이들이 각기 다른 두 가지의 서로 다른 광고물에 대한 광고, 상표 및 구매 의도에 대한 반응을 조사하였다. 연구 결과 우리나라 대학생들은 성격특성이 광고에 대한 태도에 유의미한 차이를 드러냄을 알 수 있었다. 초기 탐색적이며 실험 연구라는 제한점에도 불구, 본 연구는 향후 개개인을 대상으로 하는 감성 마케팅을 위한 고객별 메시지 개발 전략의 기초 자료로 유익하게 쓰일 것으로 기대된다. 본 연구를 토대로 향후 다양한 성격 관련 이론들과 광고 효과 사이의 상관관계를 규명하고 각기 다른 성격 이론들 간의 교차 연구가 이루어지는 동시에, 국가 간 비교 연구를 통해 글로벌 마케팅을 위한 조사로 발전시켜야 한다. During the mass marketing period so far, individual personality as consumers was not that much important for marketers because the target was just unknown mass as a whole. But the revolution and evolution of media caused by internet broke down the unknown mass to identified personnel, so called, demassfication period opened. The interactivity and personal communication enabled by new media allows marketers to communicate with their perspectives separatively. Now they should and would talk with their customer personally. So far the target segmented by averaged socio-demographic data. Hereinafter they are treated personally. That’s the reason why this study focuses on the personality. The purpose of this study is to search how different personality affects to the advertising effects such as attitude to advertisement, product and purchase intention. Among various theories and arguments about personality, we adapt MBTI model derived from the Carl Gustav Jung’s theory; Among the 4 factors(Sensing X Intuition; Thinking X Feeling; Extraversion X Intraversion; Judging X Perceiving), we chose just 2 factors like S X N and T X F as independent variables and attitudes toward advertisement or brand as dependent variables. For the research purpose, non-exist advertisement developed and tested against college students. The result showed that there are some corelations between the type of personalities and various advertising attitudes like advertisement, product and purchase intention with statistical significance. Further studies required to generalize the findings of this research and develop propounding theories.
Study of Single-dose Toxicity of Aconitum Kusnezoffii Reichb. Pharmacopuncture in Rats
Kim, Jae-Kyoun,Kim, Sung-Ha,Lee, Sang-Mi,Jeong, Ho-Hyun,Park, Man-Yong,Kim, Dong-Woung,Song, Bong-Keun,Lee, Jong-Deok,Kim, Sung-Chul KOREAN PHARMACOPUNCTURE INSTITUTE 2012 Journal of pharmacopuncture Vol.15 No.3
Objective: This study was performed to analyze the single-dose toxicity of Aconitum kusnezoffii Reichb. pharmacopuncture (AKRP). Methods: All experiments were conducted at the Korea Testing & Research Institute (KTRI), an institute authorized to perform non-clinical studies, under the regulations of Good Laboratory Practice (GLP). Twenty (20) Sprague-Dawley rats were chosen for the pilot study. The animals were divided into four groups of five animals per group: group 1 (G1) being the control group with each animal receiving an injection of 0.3 ml of saline and groups 2, 3, and 4 (G2, G3, and G4) being the experimental groups with each animal receiving an injection of 0.1, 0.2 or 0.3 ml of AKRP, respectively. This study was conducted with the approval of the Institutional Animal Ethics Committee. Results: No deaths occurred in any of the 4 groups, and the $LD_{50}$ of AKRP administered via IV was higher than 1.77 ml/kg. Some changes in the weights of the male rates were observed between the control group and the experimental groups, but no significant differences were noted in the weights of the female rats. To check for abnormalities in organs and tissues, we stained representative sections of each specified organ with Hematoxylin & Eosin for light microscopic examination. The results showed no significant differences in any of the organs or tissues. Conclusions: The above findings suggest that Aconitum kusnezoffii Reichb. pharmacopuncture is a relatively safe treatment. Further studies on the subject should be conducted to yield more concrete evidence.
김남출,김영균,박용원,이종국 인제대학교 백병원 2002 仁濟醫學 Vol.23 No.3
Objective : The aims of this study were to assess histopathology and complications of percutaneous renal biopsies. Methods and Materials : From March 2000 to August 2002, we analyzed 25 cases of renal biopsies at the Department of pediatrics in Paik Hospital, Seoul and Ilsan. The tissue specimens were acquired by renal biopsy under the ultrasound guide. Final diagnosis was established on the tissue specimens by light, fluorescent and electron microscopic examination. Close observation was done for 24 hours after renal biopsies. Results : Among 25 cases, 20 cases were male and 5 cases were female. The male-to-female ratio was 4:1. The age distribution was from 21 months to 21 years, with the median age of 15 years. Final diagnosis of the 25 cases were IgA nephropathy 11 cases(44.0%), minimal lesion 7 cases(28.0%), focal and segmental glomerulosclerosis 3 cases (12.0%), Henoch-Schonlein nephritis 2 cases (8.0%), nonspecific glomerulonephritis 1 cases(4.0%), acute tubular necrosis 1 cases(4.0%). The rate of complications was 36.0%(9/25), including back pain 5 cases(20.0%), gross hematuria 2 cases(8.0%), microscopic hematuria 1 case(4.0%), and subcapsular hematoma 1 case (4.0% ). Conclusion : The percutaneous renal biopsy is relatively safe, and useful for diagnosis and management of glomerular disease.
Acupuncture and Spontaneous Regression of a Radiculopathic Cervical Herniated Disc
Kim, Sung-Ha,Park, Man-Young,Lee, Sang-Mi,Jung, Ho-Hyun,Kim, Jae-Kyoun,Lee, Jong-Deok,Kim, Dong-Woung,Yeom, Seung-Ryong,Lim, Jin-Young,Park, Min-Jung,Park, Se-Woon,Kim, Sung-Chul KOREAN PHARMACOPUNCTURE INSTITUTE 2012 Journal of pharmacopuncture Vol.15 No.2
The spontaneous regression of herniated cervical discs is not a well-established phenomenon. However, we encountered a case of a spontaneous regression of a severe radiculopathic herniated cervical disc that was treated with acupuncture, pharmacopuncture, and herb medicine. The symptoms were improved within 12 months of treatment. Magnetic resonance imaging (MRI) conducted at that time revealed marked regression of the herniated disc. This case provides an additional example of spontaneous regression of a herniated cervical disc documented by MRI following non-surgical treatment.
이소영,김영철,홍창균,김정아,김성환,유진영,노혜일,김훈교,Lee So-Young,Kim Young-Chul,Hong Chang-Kyoun,Kim Jung-A,Kim Sung-Whan,You Jin-Young,Noh He-Il,Kim Hoon-Kyo 대한두경부종양학회 2000 대한두경부 종양학회지 Vol.16 No.2
Small cell carcinoma usually occurs in lung, but extrapulmonary small cell carcinomas can occur in any sites of body. Most sites of extrapulmonary small cell carcinoma reported were esophagus. And small cell carcinomas occurred in head and neck area were reported rarely. Extrapulmonary small cell carcinoma could be diagnosed when there is no evidence of primary lung lesion on chest X-ray, CT scan of chest and bronchoscopy. The authors experienced a case of small cell carcinoma of left submandibular lymph node in 64-year-old male patient. Biopsy specimen showed poorly differentiated carcinoma but immunohistochemical study showed small cell carcinoma. The chest X-ray and CT scan of chest showed no evidence of primary lung lesion. The patient received chemotherapy(etoposide plus cisplatin) and concurrent chemoradiotherapy using weekly taxol which resulted in good clinical remission. He is still alive 8 months after diagnosis without evidence of lung disease. We report our case with a brief review of literatures.