Research in Structure and Strategy in Manufacturing and Hospitality Industry : A Review and Discussion

Kwock, Yongsub,Oh, Heung Chul 한국호텔경영학회 ( 구 한국호텔외식경영학회 ) 1999 Korean Journal of Hotel Administration Vol.1 No.1

Although research in organizational structure in the manufacturing industry has a long history, very few researches have been done in the hospitality industry. This article reviews and discuss research in organizational structure both in manufacturing and hospitality industry such as the dimensions and typology of structure, variables affecting structure, the interrelationship between structure and strategy, the importance of matching structure and strategy for the success of firms, and restructuring. Finally, the direction of future study is suggested.

Diet and Lifestyle Factors Affecting Obesity: A Korea National Health and Nutrition Survey Analysis

Kwock, Chang-Keun,Lee, Jung-Min,Kim, Eun-Mi,Lee, Min-A The Korean Society of Food Science and Nutrition 2011 Preventive Nutrition and Food Science Vol.16 No.2

This study investigated potential causes of obesity by examining diet and lifestyle factors. The data from the 2008 Korea National Health and Nutrition Survey were statistically analyzed to determine the relative importance of causes of obesity. Because the factors affecting obesity for males and females were significantly different, binary choice logistic models of the male and female subjects were built and estimated separately. Our results show that stress, the irregularity of eating breakfast, and frequency of eating out had the three greatest impacts on male obesity, respectively, and stress, employment status, and age had the greatest impacts on female obesity, in that order.

Consumption Patterns and Perception Analyses of Hangwa

Kwock, Chang-Geun,Lee, Min-A,Park, So-Hyun The Korean Society of Food Science and Nutrition 2012 Preventive Nutrition and Food Science Vol.17 No.1

Hangwa is a traditional food, corresponding to the current consumption trend, in need of marketing strategies to extend its consumption. Therefore, the purpose of this study was to analyze consumers’ consumption patterns and perception of Hangwa to increase consumption in the market. A questionnaire was sent to 250 consumers by e-mail from Oct 8~23, 2009 and the data from 231 persons were analyzed in this study. Statistical, descriptive, paired samples t-test, and importance-performance analyses were conducted using SPSS WIN 17.0. According to the results, Hangwa was purchased mainly 'for present' (39.8%) and the main reasons for buying it were 'traditional image' (33.3%) and 'taste' (22.5%). When importance and performance of attributes considered in purchasing Hangwa were evaluated, performance was assessed to be lower than importance for all attributes. The attributes in the first quadrant with a high importance and a high performance were ‘a sanitary process’, ‘a rigorous quality mark’ and ‘taste’, which were related with quality of the products. In addition, those with a high importance but a low performance were ‘popularization through advertisement’, ‘promotion through mass media’, ‘conversion of thought on traditional foods’, ‘a reasonable price’ and ‘a wide range of price’. In conclusion, Hangwa manufacturers need to diversify products and extend the expiration date based on technologies to promote its consumption. In terms of price, Hangwa should become more available by lowering the price barrier for consumers who are sensitive to price.

International Tourism Demand in Korea : A Regression Analysis

Kwock Yong Sub,Young Tae Kim 한국호텔관광학회 2000 호텔관광연구 Vol.2 No.1

관광수요 예측에 관한 연구는 학자들과 실무자 모두에게 지대한 관심을 끌어 왔고, 이에 대한 연구가 활발히 진행되어 왔다. 특히 관광수요예측과 일국의 경제와의 관계는 매우 밀접하다는 가설들이 활발히 논의되어 왔고, 많은 외국의 연구논문들이 이러한 가설을 실증적으로 뒷받침하였던 것도 사실이다. 하지만 불행히도 국내에서는 관광수요 예측과 한국경제와의 관계에 대한 실증적 고찰이 부족하였다는 것을 부인할 수가 없다. 이에 본 연구는 한국 경제가, 특히 거시 경제가 어떻게 관광수요 예측에 영향을 미치는가에 대하여 고찰하였고, 본 연구의 결과, 관광수요 예측과 거시경제와는 밀접한 관계가 있었음이 실증적 고찰을 통해 증명되었다. 국내 방문관광객의 수는 제 2 통화공급(M2)과 비례하였다. 또한, 국내 방문 관광객의 총 지출은 외국환 교환 비율과 비례하였고, 국내 물가지수와는 반비례하는 현상을 보였다. 마지막으로, 국내의 해외방문객의 지출은 일인당 국민소득과 비례하는 양상을 보였다. 이러한 결과가 객관적인 국내관광수요예측이 자그마한 토대를 마련하는 기회가 되기를 바라는 바이다.

패밀리레스토랑의 고객만족과 재방문 의도에 영향을 미치는 매개변수에 관한 연구

곽용섭(Kwock, Yong-Sub),방문선(Bang, Moon-Sun) 한국문화관광학회 2003 문화관광연구 Vol.5 No.1

The study was conducted to investigate the causal relationships among the service quality, customer satisfaction, and re-visitation, and to verify the existence of intervening variables which affect on the relationship between customer satisfaction and re-visitation in the restaurant industry. To satisfy this purpose, a survey questionnaire was developed and distributed to the customers in three family restaurants in Daejon. A total of 374 questionnaires was collected and analyzed by SPSS statistical program. The results of statistical analysis confirmed the causal relationships among the key variables(service quality, customer safisfaction, and re-visitation) and the existence of intervening variables which affect on the relationship between customer satisfaction and re-visitation. The intervening variables (A desire to diversification and the quality of relationship) had positive effects on the relationship between customer satisfaction and re-visitation.

Secure Authentication Procedure with Mobile device For Ubiquitous Health Environments

DongYeup Kwock,Jung Tae Kim,Tony Sahama 한국정보통신학회 2011 2016 INTERNATIONAL CONFERENCE Vol.4 No.1

호텔 객실의 일반 및 특별서비스가 고객만족에 미치는 영향 : 대전지역을 중심으로

곽용섭(Kwock, Yong-sub) 한국문화관광학회 2001 문화관광연구 Vol.3 No.1

This study is focused on how the special service for hotel guest rooms has an effect on customers satisfaction. Analyzing the degree of satisfaction according to the statistics of population such as sex, age, education, and occupation, it has turned out that most customers feel satisfied. Referring to the correlation between the degree of satisfaction and frequency of using hotel, the guests, who visit hotels more frequently, feel more satisfied. In addition, customers frequently use incidental facilities in a hotel, and accompany their families. For customers satisfaction after using hotel service products, it has turned out that there are relation in the statistics, and especially, the special service for hotel guest rooms leads to customers visiting again or recommendation to other customers. In consideration of the fact that the evaluation on the special service products has even more persuasive power than the normal service products, we can find the special service products has an enormous influence over customers satisfaction. Therefore, based on the deduced facts how customers responded to the special service products and normal service product, this study can contribute to investigating the relationship between the special service products for hotel guest rooms and customers satisfaction.

한국사상(철학)(韓國史思想)(哲學) : 방원(方圓),규구(規矩)의 철학적 의미 고찰

곽우철 ( Kwock Woo Chul ) 한국사상문화학회 2014 韓國思想과 文化 Vol.75 No.-

본고는 선진유학에서 논의된 방원(方圓)·규구(規矩)의 철학적 의미를 고찰하였다. 천지인(天地人) 삼재지도(三才之道)로 논한 『주역』의 학문적 체계에서 천도(天道)는 시작과 끝을 알 수 없는 시간의 세계이기 때문에 원(圓)으로 상징하고, 지도(地道·人道 포함)는 상하 사방(四方)으로 확산되는 공간의 세계이기 때문에 방(方)으로 상징하였다. 특히 『맹자』에서 논한 ‘규구(規矩)는 방원(方圓)의 지극함이오 성인은 인륜(人倫)의 지극함이다’는 선진유학에서 방원의 철학적 의미를 직접 밝힌 것으로 천지(天地)와 방원(方圓)의 관계를 이해할 수 있다. 즉, 천지지도(天地之道)를 상징하는 규구와 방원을 먼저 논하고 이어서 ‘성인은 인륜의 지극함이다’라고 한 것은 인도(人道·人倫)를 밝힌 것으로 유학의 학문적 체계인 천지인 삼재를 모두 논하고 있다. 또 『주역』 중지곤괘(重地坤卦)에서 논한 ‘곧고 방정하고 위대한 것이다’를 통해 인간과 천지(天地)의 관계를 이해할 수 있다. 즉, 방원(方圓)의 그림을 통해 보면, 곧음인 직(直)은 그대로 직각(ㄴ)으로 인간을 상징하고, 이것이 상(ㄱ)하(ㄴ)로 합해져 방(方)의 사방(□)이 그려져 지도(地道)를 상징하고, 이 사방에서 다시 대(大)인 건도(乾道)가 원(ㅇ)으로 그려져 천도(天道)가 완성되는 것이다. 따라서 인간이 자기 자각을 통해 지도(地道)가 드러나고 지도(地道)를 통해 하늘의 뜻이 완성된다는 철학적 의미로 이해 할 수 있다. 또한 하늘은 원(ㅇ)으로 그리고 땅은 방(□)으로 표시되어 천지(天地)와 건곤(乾坤)의 관계가 이루어지기 때문에 천지인 삼재지도의 내용이 되고 있지만, 인간을 중심으로 천지의 관계에 있어서 중요한 사실은 원과 방의 관계에서 원은 방을 내포하는 관계이어야 하지 원이 방에 내포되어서는 안 된다는 것이다. This article aims to study the meaning of ‘the square’ and ‘the circle’ alongside ‘the carpenter’s square’ and ‘the compass’ that was discussed in Confucianism. In the scientific context of ‘I-Ching’ based on ‘the Way of three materials(Heaven, Earth and Man)’, ‘the way of Heaven’ is symbolized by ‘the circle’ and describes time without knowing the beginning or the end and is also symbolizes by ‘the square’ since it can be described by ‘the space’ with all directions(above, downwards, and four directions) dispersed. Especially, it wae clarified in ‘Mencius’ that ‘the carpenter`s square’ and ‘the compass’ means the extremity of ‘the square’, ‘the circle’ and ‘the Saint’, also known as the examplar and the extreme of the human ethics. Thus in ‘the carpenter`s square’, ‘the`compass’ and ‘the square’, ‘the circle’ first mentions ‘the way of Heaven and Earth’ and later clarifies ‘the way of Man’ meant which covers the theory of ‘the way of three materials (i.e. the Heaven, the Earth, and the Man). in the context of Confuciansm. We could understand also the relationships between ‘the Man’ and ‘the Heaven’-‘the Earth’ through the case of ‘the Khwan Hexagram’ in ‘the I-Ching’ which is described as ‘uprightness, square and greatness (直, 方, 大). The diagram of ‘the square’ and ‘the circle’ show implications that ‘the upright’ covers rectangular triangle symbolize ‘the Man’ and the two triangles were made together for ‘one rectangular’ and finally it shows ‘the Way of Earth’. From this rectangular, the greatness of ``the Way of Heaven`` was accomplished by drawing ``the circle``. Therefore it can be interpreted in the meaning of philosophy that ``the Way of Earth`` can be seen by the self-consciousness of ``the Man`` and that ``the Will of Heaven`` is to be accomplished through ``the Way of Earth``. Over and above, ``the Heaven`` is drawn as ``the circle`` and ``the Earth`` is drawn as ``the square`` and explain a relationship made of ``the Heaven``-``the Earth`` and ``Kun & Khwan Hexagram`` and these facts are consisted of ``the Way of three materials, (i.e. ``the Heaven``, ``the Earth`` and ``the Man``. Thus the relationship between ``the Man`` and ``the Heaven``-``the Earth`` from the standpoint of ``the Man``, it is very important fact that the relationship between ``the square`` and ‘the circle’ is to be a cyclic/ inscribed quadrilateral not a circumscribed/ tangential quadrilateral.

웰빙식품산업 활성화 방안

곽창근(Kwock Chang Keun),장종근(Jang Jong Keun) 한국식품영양과학회 2008 식품산업과 영양 Vol.13 No.1

Valuation of Nutrients: An Empirical Study on Dairy Products in U.S.

( Changkeun Kwock ),( Kevin T. Mcnamara ) 한국농업정책학회 2005 농업경영정책연구 Vol.32 No.4

This study estimated consumer value for protein, fat and calcium derived from dairy products. The study also tested whether nutrient sources influence on the values of nutrients. The results indicated that the non-nutrient product characteristics are important factors in determining price variation. Consumers appear indifferent to the sources of nutrients in the presence of non-nutrient product characteristic and product specific function variables. Even though consumers do not differentiate nutrition sources, they demand products with different prices associated with different levels of marketing services, and yielding specific utility to consumers.