http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Kerti (검색결과 6 건)
- 무료
- 기관 내 무료
- 유료
-
Continuous usage intention of social media as an online information distribution channels
Ni Nyoman Kerti YASA,Putu Laksmita Dewi RAHMAYANTI,I Gusti Agung Gede WITARSANA,Ary Wira ANDIKA,Nilna MUNA,Ida Ayu Putu Widani SUGIANINGRAT,Martaleni 한국유통과학회 2021 유통과학연구 Vol.19 No.5
Purpose: This study aimed to explore the variables that may play a significant role in inducing Facebook users to use Facebook as online information distribution channels continuously. Research design, data, and methodology: The population of this study are all Facebook users who have actively used Facebook as a social media as online information distribution for at least one year. Purposive sampling technique was used in this study and 290 respondents were enrolled. The data was collected using a questionnaire and further analyzed with path analysis and SEM-PLS approach. Result: The results showed that perceived ease of use, perceived critical mass, perceived enjoyment, and perceived information intelligence have a positive and a significant effect towards perceived usefulness. Perceived usefulness also has a positive and significant effect on users’ attitude, and users’ attitude has a positive and significant effect on intentions to use Facebook continuously among its users. Conclusions: Hence, it is important for Facebook as an online information distribution channel to maintain its perceived usefulness in order to create a positive impact on its users’ and induce Facebook users’ to use social media continuously.
-
Local Brand Love Based On Product, Price, Promotion, Online Distribution
Ni Nyoman Kerti YASA,I Wayan SANTIKA,I Gusti Ayu Ketut GIANTARI,Ni Luh Wayan Sayang TELAGAWATHI,Nilna MUNA,Gede Bayu RAHANATHA,I Gusti Ngurah Jaya Agung WIDAGDA,Putu Laksmita Dewi RAHMAYANTI 한국유통과학회 2022 유통과학연구 Vol.20 No.5
Purpose: To explain the effect of product quality, price perception, online distribution, and social media promotion on attitudes, customer satisfaction, and local brand love. Research design, data and methodology: The population of this study are Indonesians who have purchased local Indonesian brand products. The size of the sample used was 240 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. Results: product quality, price perception, online distribution have a positive effect on attitudes, but social media promotion has a positive and insignificant effect on consumer attitudes; product quality, price perception, online distribution, and social media promotion have a positive and significant effect on customer satisfaction, and attitudes have a positive and significant effect on local brand love; and customer satisfaction has a positive effect on brand love for local brands. Conclusion: Therefore, it is important for local brand product businesses to pay attention to product quality, price perception, online distribution, and social media promotion in order to be able to build positive attitudes, customer satisfaction and ultimately have an impact on local brand love. In online distribution, with online distribution, it is easy for marketers to deliver multimedia content through online methods.
-
-
Student Satisfaction and Perceived Value on Word of Mouth (WOM) During the COVID-19 Pandemic
I Gusti Ayu Ketut GIANTARI,Ni Nyoman Kerti YASA,Tjokorda Gde Raka SUKAWATI,Made SETINI 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.6
Maintaining distance has become an effective pioneering measure in reducing the spread of the coronavirus outbreak (called COVID-19), so that distance learning has become an option for educators. This study seeks to explain the role of student satisfaction in mediating the effect of perceived value on word of mouth (WOM). The population of this study is students in Bali who had attended online lectures during the COVID-19 pandemic. The sample size consists of 260 people selected with a purposive sampling method. The analysis is using SEM-PLS. The results shows that perceived value had a positive and significant effect on WOM. Perceived value also has a positive and significant effect on student satisfaction and student satisfaction has a positive and significant effect on WOM. There are several variables that need to be added, such as the online system itself, the quality and ease of use of online media. Satisfaction can mediate the effect of perceived value on WOM partially. Therefore, it is important for higher education institutions in Bali to increase the perceived value obtained by students, especially in the functional value, to increase student satisfaction and ultimately have an impact on increasing positive WOM about online lectures.
-
Service Marketing Mix Strategy and Service Loyalty towards Hotel’s Success
Ni Wayan Ekawati,Ni Nyoman Kerti Yasa People&Global Business Association 2018 Global Business and Finance Review Vol.23 No.1
The contribution from service sector is very effective in supporting income growth of a particular country. Hospitality industry has become a mainstay of some developing countries. Hotel services are capable of providing vast employment opportunities, thus demanding the availability of human resources capable of rendering hotel services professionally. The finest services being offered are expected to create service success. The purpose of this research is to identify whether the implemented service mix strategy has an impact on service loyalty and the achievement of service success. The study was conducted on four-star hotels in Bali. The research findings show that service mix strategy has a significant and positive effect on service loyalty. This means, the better or the more precise the implementation of a four-star hotel service mix strategy is, the greater the opportunity to create service loyalty. Service marketing mix strategy influences service success. Loyalty towards hotel services is capable of promoting service success, which means that the more loyal a hotel guest is, the more a hotel is capable of generating service success. There is a positive relationship between service marketing mix strategy and service success when mediated by service loyalty.
-
WITARSANA I Gusti Agung Gede,YASA Ni Nyoman Kerti,SUKAATMADJA I Putu Gde,SURYA Ida Bagus Ketut 한국유통과학회 2022 유통과학연구 Vol.20 No.7
Purpose: Since the emergence of the Covid-19 pandemic, almost all the hospitality industry has experienced a decrease in the distribution of room occupancy. Therefore, this study aims to examine how to improve the performance of 5-star hotels in Bali by involving market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. Research design, data and methodology: This study involved 127 managers in 62 five-star hotels in Bali. Analysis of this study using structural equation modelling (SEM) with SmartPLS software. Results: This study reveals that the performance of five-star hotels in Bali is influenced by factors such as market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. In addition, revenue management orientation, competitive advantage, and dynamic capability have been shown to mediate the effect of market orientation on the performance of five-star hotels in Bali. Finally, pricing capability has been proven to have not been able to increase the revenue and performance of five-star hotels in Bali. Conclusions: Hotel performance is largely determined by several important factors which include market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. This study provides important implications for hospitality practitioners to improve the distribution of hotel performance.
ScienceON
스콜라연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
