방정환의『사랑의 선물』광고 전략에 나타난 근대 동화(童話) 기획 연구

최윤정(Choi Yoon-jeong) 한국아동문학학회 2013 한국아동문학연구 Vol.- No.25

이 논문은 방정환의 번역 동화집『사랑의 선물』(1922)이 근대의 베스트셀러가 되었던 요인 중에서 특히 책의 광고 전략에 주목하여, 이 또한 ‘동화(童話)’라는 장르를 소개하고 보급하고자 했던 방정환의 근대 동화 기획의 일부임을 밝히고자 하였다. 연구를 위한 방법론으로 맥과이어(McGuire)의 SMCRE 모형을 활용한 커뮤니케이션 이론을 적용하였다. 가령『사랑의 선물』광고 기획자인 방정환을 ‘송신자(source/sender)’라고 한다면 광고문안은 ‘메시지(message)’, 광고가 소개되는 매체는 ‘채널(channel)’, 광고를 접하는 독자들은 메시지의 ‘수신자(receiver)’로 볼 수 있다. 또한 광고를 접한 후의 독자들의 반응 양식과 행동 등은 ‘효과(effect)’로 설명될 수 있다. 커뮤니케이션 송신자는 독자에게 믿음을 줄 수 있는 전문성과 신뢰도를 가지고 있을수록 설득의 효과가 높아지는데, 방정환에 대해 독자들이 느끼는 전문성과 신뢰도는 절대적이었다. 메시지의 경우 ‘이성소구’보다는 ‘감성소구’에 치중하였는데, 매개가 되었던 것은 ‘눈물’이었으며 이는 송신자와 수신자의 공유 기호로 작용한다. 또한 커뮤니케이션의 주요 채널로 『어린이』지를 선택했다는 것은 광고의 대상, 즉 메시지의 수신자를 ‘어린이’로 설정하고 있었음을 말한다. 커뮤니케이션의 효과란 곧 광고의 궁극적인 목표이다. 책의 구매활동은 광고의 일차적인 효과이기도 하지만, 동화(童話) 장르의 내면화는 방정환이 기대한 궁극적인 목표였다. 『사랑의 선물』광고를 통한 커뮤니케이션의 성공은 아동문학의 대표적 서사장르인 동화의 정착에 있어서 적지 않은 영향을 미쳤다. This study has looked at the book-advertising strategy among those factors that contributed to Bang Jeong-hwan’s translated collection of childrens classics ‘A Gift of Love (1922)’ being a best-seller in the modern day and attempted to show that it was a part of the author’s modern fairy tale plan that aimed to introduce and spread the genre of ‘fairy tale.’ The McGuire SMCRE model-based communication theory was applied to the study. If Bang Jeong-hwan, the advertising planner of ‘A Gift of Love,’ is the source/sender, advertising copy, medium through which the advertisement is conveyed, then the advertising reader would be perceived as ‘message,’ ‘channel’ and ‘receiver’, respectively. In addition, readers’ response pattern and behavior can be explained as ‘effect.’ When the sender is reliable and experienced, the advertisement becomes more effective. At that time, readers’ trust in Bang Jeong-hwan was unconditional. Emotional appeals were more highly concentrated throughout the work as opposed to rational appeals in the “message” aspect of the text. Here, the medium was ‘tears,’ which play a shared role as a sign of both sender and receiver. In addition, the selection of the magazine ‘Children’ as the major channel of communication means that the receiver of the message is set to ‘Children.’ The effect of communication refers to the ultimate goal of advertisement. The purchasing of books is the primary effect of advertisement. However, the internalization of the ‘fairy tale’ was the ultimate goal Bang Jeong-hwan expected. The establishment of ‘fairy tale’ as the leading narrative genre of children’s literature means that communication through the advertisement of ‘A Gift of Love’ was a great success.

개에서 이중 결찰법을 통한 동맥관 개존증의 완치 예

윤헌영,정순욱,박희명,박철,정만복,김준영,한현정,황민,노병국,박상혁,장하영,박정윤 한국임상수의학회 2004 한국임상수의학회지 Vol.21 No.1

A ten months old, female Yorkshire terrier weighing 2.88 kg referred to veterinary teaching hospital of college of veterinary medicine, Konkuk University because of syncope, cough and dyspnea. First hematological and serum chemical test revealed thrombocytopenia, mild anemia, and increase of concentration of ALP (195 U/L). On 57 days later, second hematological and serum chemical test revealed polycythemia, increase of concentration of ALP (211 U/L), and Tchol (387 mg/dl). Right atrium enlargement, main pulmonary artery bulge and cardiomegaly (VHS = 11.5) were observed in radiographic findings. Ultrasonographic images showed both right and left ventricular dilation and turbulent flow between the descending aorta and the main pulmonary artery in color Doppler imaging. ECG showed left ventricular enlargement, SA block, and electrical alternant. Thoracotomy was performed through left fourth intercostal incision under isoflurane anesthesia. Patent ductus arteriosus was double ligated with 1-0 silk. Cough and dyspnea disappeared on 5 days after operation. Turbulent flow was not found in color doppler imaging of ultrasonography on 10 days after operation. Ten months later after the operation, syncope could not exist any more.

Homomorphic Encryptions at a Long Distance Through Quantum Key Distribution Protocols

JEONG*, Kabgyun,KIM, Yong Jin,YOON, Jong Beom,KIM, Geon Woo,CHO, Gueha,KIM, Suntaek Korean Physical Society 2019 새물리 Vol.69 No.2

보존적 치료로 회복된 망경색에 의한 급성복증 1예

김정념,이숭환,김정식,김진호,배윤오,박성규,윤상정,한현영,이헌영 충남대학교 의과대학 의학연구소 2003 충남의대잡지 Vol.30 No.1

Omental infarction, the end result of impaired perfusion to the greater omentum, is a rare benign self-limiting clinical entity. The main clinical symptom is non-specific localized abdominal pain with a moderately raised white blood cell and erythrocyte sedimentation rate. These findings often mimic an abdominal surgical emergency. This condition is often misdiagnosed as acute appendicitis or cholecystitis. The characteristic feature of CT scan and ultrasonography provide non-invasive diagnosis in most patients with omental infarction. We report a case of patient whose CT scan showed the characteristic finding of omental infarction. The patient was improved spontaneously only with conservative care.

저압 유기금속기상 성장법을 이용한 AlGaAs/GaAs 초격자 홀센서

이정수,정동호,정윤하,정의진,김성환 경북대학교 센서기술연구소 1992 센서技術學術大會論文集 Vol.3 No.1

4월 혁명과 여성들의 참여 양상 - 여성신생활운동과 장면정권과의 갈등을 중심으로 -

윤정란 ( Yoon Jeong-ran ) 한국여성사학회 2010 여성과 역사 Vol.- No.12

본 연구의 목적은 당시 많은 여성들이 4월혁명 이후 어떤 방식으로 이 혁명을 계승하고, 무엇을 지향했는가 등을 살펴보기 위한 것에 있다. 특히 일제강점기부터 여성운동을 이끌던 세력들이 4월혁명 이후 어떤 방향으로 여성 운동을 결정하고 나아가는지에 대해서 다루고자 한다. 지금까지 연구 결과를 정리하면 다음과 같다. 4월혁명 이후 여학생들과 여성들은 신생활운동을 전개하였다. 이 신생활운동은 이승만 사임 직후 학생들에 의해 전국적으로 전개된 국민계몽운동의 일환이었다. 여학생들은 서울대 여학생회를 중심으로, 일반 여성들은 겨자씨회를 중심으로 이 운동을 전개하였다. 그러나 신생활운동에 대해서는 구체적으로 무엇을 어떻게 전개해야 할지에 대해서는 합의에 이르지 못하였다. 단지 국산품 애용운동을 하자는 것이 가장 중요한 구호였다. 여성단체에서는 이와 달리 신생활운동을 정치운동으로 확대시켰다. 7.29 총선을 앞두고 전국의 여성단체들이 YWCA회관에 모여서 `축첩문제` 해결에 주안점을 두고 국민운동을 전개시키고자 하였다. 축첩문제는 개화기 이후부터 여성문제와 관련해서 제기되어 온 문제였다. 1945년 이후 축첩문제는 공창제와 더불어 국가건설을 위해서는 사회적인 악으로 규정되었다. 이러한 여성들의 활동 결과 1953년에는 간통쌍벌주의가 법제화되면서 축첩은 범죄로 규정되었다. 그러나 여전히 여성들은 이 문제에서 자유롭지 못했다. 4월 혁명 직후 여성들은 4월 혁명 계승을 위해서 축첩 문제는 반드시 해결되어야 한다고 주장하였다. 이러한 축첩 문제를 해결하기 위해 여성들은 선거 참여를 강조하였다. 여성을 대변할 수 있는 많은 여성들과 남성들을 선출해야 한다는 것이었다. 그러나 이러한 운동이 실패로 끝나자 여성단체에서는 여성 관료 기용에 중점을 두었으나 이 요구는 수용되지 않았다. 이로 인해 장면정권과 여성계에서는 갈등 관계에 놓이게 된다. 장면정권에서 이러한 요구를 수용하지 않았던 것은 대한부인회를 비롯한 여성단체의 행보에 대한 불신, 여성의 허영과 사치로 인해 국가의 위기를 초래했다는 분위기의 확산 등에서 찾을 수 있다. 이에 여성들은 장면정권에 대해 큰 실망을 하고 5.16 군사정변이 일어나자 적극적인 지지에 나섰다. 그러나 여성계에 돌아온 것은 여성단체의 해산이었다. 군사정권은 가정에서 여성의 역할을 더욱 중요시하며 여권을 후퇴시켰다. 예를 들어 서구근대교육을 받고 여권을 강조했던 프란체스카나 박마리아가 아닌 현모양처의 이상형으로서 육영수를 이미지화하면서 박정희는 대중들의 지지를 획득해 냈다. 과거 일제강점기 때 지식인 여성들이 전쟁협력을 선택하면서 동원과 종속의 길을 걸었던 것처럼 군사정권의 협력이 또 다른 여성의 동원과 종속의 길이라는 것을 자각하지 못한 채 여성계는 그 세계로 나아갔다. The objective of this study was to examine in what patterns many women in those days participated in the revolution during the April Revolution and what they pursued through the participation. In particular, we discussed how those who had led women`s movements since the period under the rule of Japanese imperialism set the direction of women`s movements through the April Revolution. The results of this study are summarized as follows. During the April Revolution, female students and women waged the new life movement. The new life movement was one of national enlightening movements promoted nationwide by students just after the resignation of Lee Seung-man. The movement was executed mainly by the Female Students` Association of the Seoul National University among female students, and the Mustard Seed Club among adult women. However, they could not reach an agreement on what the new life movement would aim at specifically. The most important slogan was “Buy Korean-made products.” Different from this, women`s organizations expanded the new life movement to a political movement. Having the 7/29 general election ahead, women`s organizations throughout the country gathered at the YWCA building, and made a resolution to wage a national movement for solving the `concubinage problem.` Concubinage was a problem that had been raised as a women-related issue since the Enlightenment Period. In 1945, together with licensed prostitution, concubinage was condemned as a social evil for the construction of the nation. As a result of women`s activities as such, the principle of dual punishment for adultery was institutionalized in 1953 and concubinage was ruled as a crime. Nevertheless, women were not free from the problem yet. Just after the April Revolution, women insisted the complete resolution of the concubinage problem in order to continue the spirit of the revolution, and emphasized women`s participation in elections for solving the problem. They wanted to select many women and men who may represent women`s opinions. As the movement ended up in failure, however, the women`s associations concentrated on the appointment of women in governmental offices but their demand was not accepted. As a result, Jang Myeon`s government fell in conflict with the women`s circle. The reasons that Jang Myeon`s government did not accept women`s demands can be found in its distrust in the conducts of women`s organizations including Korean Women`s Association, the spread of people`s thought that women`s vanity and extravagance brought the national crisis, etc. Badly disappointed with Jang Myeon`s government, women stepped forward to support the 5/16 Military Coup actively. However, their support was paid back with the dissolution of women`s organizations. The military regime turned the clock of women`s rights backward, emphasizing women`s role at home. For example, Park Jeong-hee won people`s support by presenting Yook Yeong-soo as the ideal image of good wife and wise mother rather than Francesca or Park Maria who received modern Western education and emphasized women`s rights. Like intellectual women chose cooperation for the war and followed the way of mobilization and subordination during the period under the rule of Japanese imperialism, the women`s circle stepped into the sphere without knowing that cooperation to the military regime would be another road to the mobilization and subordination of women.

경안면 괴사성 근막염 : 증례보고

박관수,정기훈,김효언,정정권,윤규호,전인성 대한악안면성형재건외과학회 2001 Maxillofacial Plastic Reconstructive Surgery Vol.23 No.1

Necrotizing fasciitis is defined as infectious disease showing extensive necrosis of the superficial fascia with widespread involvement of the surrounding tissues and concurrent systemic toxicity. It is found commonly in the extremities, the trunk and the perineum, but shows extremely rare occurrence in the well vascularized area such as head and neck area. Occurred in the head and neck area, it is called "cervicofacial necrotizing fasciitis" (CFNF). It is a fatal disease which carries a mortality rate up to 60%. Early diagnosis, aggressive surgical debridement of necrotic tissues and massive antibiotics therapy are essential for achieving a favorable outcome. We present a case of cervicofacial necrotizing fasciitis in 35-year-old male patient with literature review.

중학교 가정교과의 열린교육 활성화를 위한 수업 모듈 및 웹 기반 교육자료 개발

신상옥,유태명,한규정,윤지현,홍정숙,김유정,양정혜 한국 가정과 교육 학회 2000 한국가정과교육학회지 Vol.12 No.3

This study is about open and secondary level Home Economics Education which is applicable to field and which includes the characteristics, purpose and problems of each open education. secondary education and home economics education. Based on the ideology of open education, this study will identify the meaning of openness in terms of Home Economics Education reconstructing meaning. purpose, characteristics, curriculum paradigm and curriculum. The instructional model and module which use web, will be Presented as the results of the reconstruction works. The open instructional module in Home Economics Education, which will be operated on the web, is consisted of 1)setting the orientation of curriculum development, 2)instructional model development. 3)rebuilding the Home Economics Education curriculum 4)development of instructional modules and web-based materials and 5)construction of the web-site . Six instructional module begin with critical/emancipatory curriculum Paradigm in open Home Economics Education. use module as a unit of class management instead of 1 class. facilitates nest-type integration which is applied from open education keeping the nature of Home Economics Education. and focus on practical problem and problem solving through reconceptualization with dialectical perspective on individual, family and society. The practical problem solving model has four steps : Identifying practical problems. Understanding the contexts of Problem, Searching for solutions and examining its consequences . Action and evaluation . The web-site has to be developed based on the six instructional module includes those issues : self-identification for reinforcing autonomy and self-esteem. living with famity. living with friends, autonomous living. healthy living, and understanding sexuality.

정신분열병에 대한 리스페리돈의 효과 및 안정성

이민수,김용구,김영훈,연병길,오병훈,윤도준,윤진상,이철,정희연,강병조,김광수,김동언,김명정,김상훈,김희철,나철,노승호,민경준,박기창,박두병,백기청,백인호,손봉기,손진욱,양병환,양창국,우행원,이정호,이종범,이홍식,임기영,전태연,정영조,정영철,정인과,정인원,지익성,채정호,한상익,한선호,한진희,서광윤 大韓神經精神醫學會 1998 신경정신의학 Vol.37 No.1

연구목적 : 본 시험의 목적은 임상시험 시작전에 연구자들을 대상으로 PANSS Workshop을 통하여 PANSS, ESRS에 대한 국내에서의 표준화 작업을 구축하고 새로운 정신병 치료제인 리스페리돈의 효과와 안정성을 재확인하여 리스페리돈 사용에 대한 적정화를 이루는데 있다. 연구방법 : 1996년 4월부터 1996년 9월까지 국내 39개 대학병원 정신과에 입원중인 혹은 증상이 악화되어 입원하는 정신분열병 환자 377명을 대상으로 다시설 개방 연구를 시행하였다. 1주일간의 약물 배설기간을 가진후, 리스페리돈을 8주간 투여하였고, 기준점, 1주, 2주, 4주, 그리고 8주후에 평가되었다. 용량은 제1일에는 리스페리돈 1mg씩 1일 2회, 제2일에는 2mg씩 1일 2회, 제3∼7일에는 3mg씩 1일 2회 투여하였다. 이후 환자의 임상상태에 따라 임의로 증량할 수 있으며, 최대 일일 16mg을 초과하지 않도록 하였다. 추체외로 증상을 조절하기 위한 투약을 허용하였다. 임상증상 및 부작용의 평가는 PANSS(Positive and Negative Syndrome Scale), CGI(Clinical Global Impression) 그리고 ESRS(Extrapyramidal Symptom Rating Scale)을 사용하였다. 연구결과 : 377명중 343명(91%)이 8주간의 연구를 완결하였다. 치료 종결시점인 8주후 PANSS 총점수가 20% 이상 호전된 경우를 약물 반응군으로 정의할때, 약물반응군은 81.3%였다. 리스페리돈에 반응하는 예측인자로는 발병연령, 이전의 입원 횟수, 유병기간이 관련 있었다. 리스페리돈은 1주후부터 PANSS양성, 음성, 및 일반정신병리 점수상에 유의한 호전을 보여 효과가 빨랐다. CGI의 경우도 기준점에 비해 1주후부터 유의한 감소를 나타내었다. ESRS의 경우, 파킨슨 평가점수는 기준점과 비교해 투여 1주, 2주, 4주후 유의하게 증가되었다가 8주후 기준점과 차이가 없었다. Dystonia 평가점수는 1주후만 유의한 증가를 보였으며, dyskinesia 평가점수는 유의한 차이가 없었다. 혈압, 맥박수의 생명징후 및 일반 혈액학 검사, 생화학적 검사, 심전도 검사에서 유의한 변화는 없었다. 결 론 : 이상의 다시설 개방 임상 연구를 통해 리스페리돈은 정신분열병 환자에서 양성증상뿐만 아니라 음성증상 및 전반적인 증상에도 효과적인 것으로 사료된다. 보다 명확한 평가를 위해서는 다른 항정신병약물과의 이중맹검 연구가 필요할 것으로 생각되며, 또한 장기적 치료에 대한 평가도 함께 이루어져야 하겠다. Objective : The purpose of this study was to investigate the efficacy and safety of risperidone in the treatment of Korean schizophrenic patients. Method : This multicenter open study included 377 schizophrenic patients drawn from 39 university hospitals. After a wash-out period of 1 week, the schizophrenic patients were treated with risperidone for 8 weeks and evaluated at 5 points ; at baseline, and 1, 2, 4 and 8 weeks of treatment. The dose was increased from 2mg/day(1mg twice daily) to 6mg/day(3mg twice daily) during the first week and adjusted to a maximum of 16mg/day over the next 7 weeks according to the patient's clinical response. Medication to control extrapyramidal symptoms was permitted. The psychiatric and neurological status of the patients was assessed by PANSS, CGI, and ESRS scales. Results : 343(91%) of 377 patients completed the 8-week trial period. Clinical improvement, as defined by a 20% or more reduction in total PANSS score at end point, was shown by 81.3% of patients. The predictors of response to risperidone were associated older age, shorter duration of illness, fewer previous hospitalization. Risperidone had rapid onset of action ; a significant decrease of the total PANSS and three PANSS factor(positive, negative, general), and CGI was already noticed at the end of first week. For the ESRS, parkinsonism rating scores were significantly increased until week 4 comparing with baseline. Dystonia rating scores were significantly increased until week 1, and dyskinesia rating scores were not significantly changed during the study. Laboratory parameters including vital sign, EKG, hematological, and biochemical values showed no significant changes during the trial. Conclusions : This study suggests that risperidone is generally safe and effective against both the positive and negative symptoms in our group of patients.

식품의 치아우식유발력 측정방법에 관한 연구

尹廷洹 水原大學校 1998 論文集 Vol.16 No.-

The acidogenic potential of a group of popular drink foods and total carbohydrate content of salivary expectorants following their consumption were assessed using an model of oral cavity with micro glass electrode on plaque from Steptococcos mutans. The standard 10% sucrose solution had decreased to pH4.2 after 60 minute by this method. The results suggested that test method of modulator for cariogenic potential was useful for determination of cariogenicity of foods.