STUDY ON TYPE OF SUCCESSFUL ADVERTISING PUBLIC-RELATIONS CAMPAIGN STRATEGY IN 4TH INDUSTRY INNOVATION

Jeiyoung Lee 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

Introduction This study examines acceptance effect of successful advertising public-relations campaign strategy in 4th industry innovation on students in dept. of advertising public relations. And this paper tries to analyze how university students feel and perceive acceptance effect of concept of successful advertising public-relations campaign strategy in 4th industry innovation and how the types are classified. Examining opinions of concept of successful advertising public-relations campaign strategy in 4th industry innovation on university students is an important direction for research at the level of multiple discussion in which we can look at it from the center of social and cultural issues, and meaningful for the development of the related researches in the future. This paper purposes to examine the characteristics and the subsequent implication of acceptance type of acceptance effect about concept of successful advertising public-relations campaign strategy in 4th industry innovation on university students' self-consciousness and to suggest subsequent use value. Theoretical Development This study is to examine the types of university students who perceive acceptance effect of successful advertising public-relations campaign strategy in 4th industry innovation. In addition, until now, the interests and researches of the related societies are most actively in progress however there is hardly analysis on the acceptance types of acceptance effect of successful advertising public-relations campaign strategy in 4th industry innovation on university students' self-consciousness found. So this study tries to discover a type of acceptance in which university students themselves define and structuralize acceptance effect of successful advertising public-relations campaign strategy in 4th industry innovation through Q-methodology approach. Research Design In this study, Q-methodology will be applied to the sorting of statement cards to determine students’ reception type derived from the effect of a behaviors. As a source for statement cards, a Q-concourse was developed based on newspaper articles, specifically Korean articles on acceptance effect of successful advertising public-relations campaign strategy in 4th industry innovation related political items, advertisements, and interviews; from this data a Q-statement was written and a P-sample selected. Following this, sorting was done to determine the Q-sort, which was then analyzed using a PC QUANL program(for Dos). The Q-sample for this research is composed from the statements of acceptance effect of successful advertising public-relations campaign strategy in 4th industry innovation, in order to document their subjective opinions and values. At first, 34 Q-population (concourse) was selected based on the media related literature review described above, and interviews targeting the general public. As the next step representative statements were chosen randomly and reduced in number to a final 16 statement samples for the purposes of this study. These statements include all opinion values and were written to have positive, neutral, and negative balance. Since Q-methodology deals with intraindividual differences rather than inter-individual differences, it is not influenced by the number of the P-sample. In addition, since the methodology of a Q-study does not infer the characteristics of the population sample from the sample, selecting of the P-sample is likewise not governed probabilistic sampling methods. Finally, in this research, 34 people were selected as the P-sample. Result and Conclusion In order to see the subjectivity types of the university students' participation in acceptance effect of successful advertising public-relations campaign strategy in 4th industry innovation, Q-factor analysis was conducted and three factors were found. As the result of the using QUANL program, 12 students were in type 1, 12 students were in type 2, and 10 students were in type 3. Here, the number of students are meaningless and these three types explains about 40(0.4011)% of total variance. Since the people whose factor weight is higher than 1.0 is 6, 4, and 2 for each group, we can say that type 1 is the biggest factor. In addition, the representative Eigen values are 5.4079, 4.6256, 3.6039 each. The study used Q methodologies in order to observe the subjective propensity of the university students about successful advertising public-relations campaign strategy in 4th industry innovation. At 3 types of analyzed results, it’s not unfamiliar concepts compared to the past, the most of respondents shown the various opinions as a matter of the expanding and understanding successful advertising public-relations campaign strategy in 4th industry innovation of university students.

An MMIC Broadband Image Rejection Downconverter Using an InGaP/GaAs HBT Process for X-band Application

Jeiyoung Lee,Young-Ho Lee,Gary P. Kennedy,Nam-Young Kim 한국전자파학회JEES 2006 Journal of Electromagnetic Engineering and Science Vol.6 No.1

In this paper, we demonstrate a fully integrated X-band image rejection downconverter, which was developed using InGaP/GaAs HBT MMIC technology, consists of two single-balanced mixers, a differential buffer amplifier, a differential VCO, an LO quadratue generator, a three-stage polyphase filter, and a differential intermediate frequency(IF) amplifier. The X-band image rejection downconverter yields an image rejection ratio of over 25 ㏈, a conversion gain of over 2.5 ㏈, and an output-referred 1-㏈ compression power(P1㏈,OUT) of -10 ㏈m. This downconverter achieves broa㏈and image rejection characteristics over a frequency range of 1.1 ㎓ with a current consumption of 60 ㎃ from a 3-V supply.

The Design of SiGe HBT LNA for IMT-2000 Mobile Application

Jeiyoung Lee,Geunho Lee,Guofu Niu,John D.Cressler,J.H.Kim,J.C.Lee,B.Lee,N.Y.Kim 한국전자파학회JEES 2002 Journal of Electromagnetic Engineering and Science Vol.2 No.1

This paper describes a SiGe HBT low noise amplifier (LNA) design for IMT-2000 mobile applications. This LNA is optimized for linearity in consideration of the out-of-band-termination capacitance. This LNA yields a noise figure of 1.2 dB, 16dB gain, an input return loss do 11dB, and an output return loss of 14.3 dB over the desired frequency range (2.11-2.17 GHz). When the RF input power is-23 dBm, the input third order intercept point (IIP3) of 8.415 dBm and the output third order intercept point (OIP3) of 24.415 dBm are achieved.<br/>

5G 시대 광고 캠페인 성공전략의 요인에 관한 연구 : A Study on the Factors of Success Strategies for Advertising Campaign in 5G Era

이제영(Jeiyoung Lee),정조(Zhao Zheng) 한국광고PR실학회 2021 광고PR실학연구 Vol.14 No.1

5G 기술의 발전은 각종 4차 산업 혁명 기술들이 광고 분야에서 응용될 수 있는 여건을 마련했을 뿐 아니라, 소비자들의 매체 이용 습관, 광고 수용 환경, 소비 성향, 소비 심리 등 주관적 요인들도 변화시켰다. 이에 본 연구에서는 대학생, 대학원생, 직장인 등 높은 소비 수요를 가진 소비자들을 대상으로 Q방법론을 통해 보다 더 적합한 5G 시대의 광고 캠페인 전략의 성공 요인 찾기를 시도하였다. 얻게 된 소비자 주관적 인식 자료들을 QUANL로 분석한 결과, 총 3개 전략 유형이 도출된다. 제1유형(N=7)은 플랫폼 주도형(Platform-Leading Type)이고, 제2유형(N=7)은 콘텐츠 주도형(Contents-Leading Type)이며 제3유형(N=5)은 소비 트랜드에 따른 신규 미디어 유형(New media types by consumption trend)이다. 차후 연구로는 다양한 변수를 적용하여 더 구체적인 연구 분야로 진행할 수 있도록 적합한 연구 방법을 통해 5G 시대 광고 캠페인 성공전략에 관한 심층 분석에 활용되어야 할 것이다. The development of 5G technology has not only provided conditions for various 4th industrial revolution technologies to be applied in the advertising field, but also changed subjective factors such as consumers media usage habits, advertisement acceptance environment, consumption tendency, and consumption psychology. Therefore, in this research, we tried to find more suitable success factors of the advertising campaign strategy in the 5G era through Q Methodology for consumers with high consumption needs such as university students, graduate students, and office workers. As a result of QUANL analysis of the consumer subjective recognition data that became, three strategy types are derived. The first type (N=7) is Platform-Leading Type, the second type (N=7) is Contents-Leading Type, and the third type (N=5) is New media types by consumption trend. In future research, it is necessary to apply it to a deep analysis of successful advertising campaign strategies in the 5G era through research methods adapted to apply various variables and advance to more specific research fields.

실버세대를 위한 ADDIE기반 동영상 영어사전 콘텐츠의 설계 및 구현

김제영(Jeiyoung Kim),박지수(JiSu Park),손진곤(Jin Gon Shon) 한국컴퓨터교육학회 2020 한국컴퓨터교육학회 학술발표대회논문집 Vol.24 No.1

최근 교육 분야에서는 정규 교육 과정을 마친 후에도 꾸준히 학습해야 하는 평생교육에 관심을 가지고 있다. 2017년 우리나라는 고령화 사회에 접어들면서 실버세대를 위한 평생교육 프로그램과 이들의 영어학습 욕구 또한 점점 늘어나고 있다. 이에 따라 영어학습 콘텐츠는 다양하게 만들어지고 있으나, 실버세대의 특징을 고려한 콘텐츠는 드물다. 이에 본 연구에서는 실버세대의 학습적 욕구와 신체적 특성에 맞는 콘텐츠를 개발하였다. 본 연구에서는 ADDIE 모형을 기반으로 실버세대의 접근성을 높일 수 있는 영어사전 콘텐츠를 설계하고 구현하였다. 실버세대의 손떨림 현상에도 쉽게 입력할 수 있는 OCR 입력방식을 적용하여 사용성을 높였다. 가독성이 낮은 실버세대를 위해 동영상 출력방식을 적용하고 문자를 동시에 제공하며 글자 크기를 크게 하여 접근성을 더욱 높였다. Fusion API를 사용해 촬영된 단어의 이미지를 문자로 변환하여 인식하게 하였고 콘텐츠 개발을 위해 자바를 활용하였다.

Emphasis on the Importance of Environment Friendly Production and Consumption: Highly Recommended Strategy in Advertising Customized Foods

LEE JEIYOUNG,Dai-Ja Jang 건강기능식품미래포럼 2023 건강기능식품미래포럼 학술지 Vol.3 No.4

Efforts have been invested in the development of foods aimed at improving our health, referred to as health functional foods (HFFs). A wide range of HFFs has been introduced, and their market sizes have consistently grown and recent studies report the evidence supporting their effectiveness in preventing the specific diseases they target. This encouraging trend has motivated us to work on developing customized or personalized foods that meet the requirements of individuals and local residents, utilizing local agricultural and fishery resources rich in bioactive ingredients. Despite our efforts, customized foods have not gained widespread recognition among the public. The most promising way to change this situation is likely through advertising. Consequently, this study sought to identify the primary theme for advertising these foods. To accomplish this objective, we employed the Q methodology, wherein we formulated 16 statements, selected 16 participants, and had them assess their preferences for each statement following the Q method’s guidelines. This process is known as Q sorting. The results obtained from the analysis of sorting patterns revealed that the overwhelmingly favored theme in advertisements is the environmentally-friendly production and consumption of these foods, far surpassing the emphasis on consumer benefits and public advantages.

선거기간 홍보방송에 관한 수용인식 연구

이제영(Lee, Jeiyoung),김성훈(Kim, Sunghun) 한국광고홍보학회 2015 광고연구 Vol.0 No.105

본 논문에서는 Q방법론을 중심으로 대학생들의 선거기간 홍보방송 수용 인식을 진단하고, 기능적인 측면에서 세부적인 효과요인들을 짚어보고자 하였다. 이에 본 연구에서는 위에서 제기된 사항들의 해답을 얻기 위하여 주관성연구 분석방법을 활용하였다. 분석된 결과, 제 1유형(N=5): 무의식적 부정형(Unconscious Negative Type), 제 2유형(N=5): 효율적 적용형(Effective Application Type), 제 3유형(N=4): 긍정적 선호형(Positive Preference Type) 등으로 분류되었다. 결과적으로, 앞으로 계량적인 실증적 연구와 관련 이해당사자들간의 종합적 비교와 대안책이 추가된다면, 선거기간 홍보방송에 대한 개선과 활성화를 위한 정책방향에 보다 심도 있는 연구결과가 제시될 수 있을 것으로 예상된다. This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about public relation broadcasting of election period The perception pattern come out in this study were divided into each three types in Q-methodology. The result is as follows ; it is that divided ‘in students’ analysis, 1[(N=5): Unconscious Negative Type], 2[(N=5): Effective Application Type], 3[(N=4): Positive Preference Type]’. Like this, it found that is very different type all over.

The Subjectivity Study on Fire Fighter in Korea

Jeehee Kim,Jeiyoung Lee,Hyejin Hyun,Dohwa Byeon 한국간호과학회 2011 한국간호과학회 학술대회 Vol.2011 No.10

A Study on Improvement Plan of Law & System in Convergence of Broadcasting & Telecommunication

In Huh,Jeiyoung Lee 한국언론법학회 2005 언론과 법 Vol.4 No.2

Parameter Extraction of VBIC Model and MMIC Broadband Mixer for Interference Cancellation System in InGaP/GaAs HBT Technology

Young-Ho Lee,Jeiyoung Lee,Deok-Soo Park,Sang-Hoon Cheon,Bhanu Shrestha,Sun-Jin Kim,Gary P. Kennedy,Nam-Young Kim 한국통신학회 2005 한국통신학회 학술대회논문집 Vol.2005 No.6