중국 와인소비자들의 세대별 과시적 소비성향이 구매의도에 미치는 영향에 있어 관여도의 조절효과

서금해 ( Xu¸ Jinhai ),이희승 ( Lee¸ Heeseung ),장성빈 ( Jang¸ Seong-bin ) 한국관광산업학회 2021 Tourism Research Vol.46 No.3

중국은 70년대 개혁개방을 시작한 이후 연 평균 9.5%씩 경제가 성장하였고, 2008년 베이징 올림픽과 2010년 상하이 세계박람회와 같은 메가이벤트의 성공적 개최 및 유치를 통해 국제화 지수를 높임으로써 개인소득이 증가되고 국가적 차원에서도 발전을 거듭하고 있다. 이러한 경제적 성장과 많은 소비인구로 인한 잠재력 덕분에 전 세계 선진 기업들은 중국을 세계에서 가장 영향력이 높은 시장 중 하나로 주목하고 있다. 중국의 경제성장이 빠른 속도로 이루어짐에 따라, 소비산업 중 하나인 와인산업의 시장 규모도 급속도로 성장하게 되었다. Organtisation Internationle de la Vigne et du Vin(2017)의하면, 현재 중국의 와인 소비량은 세계 5위를 차지하고 있고, 와인 수입량 역시 세계 5위를 차지하면서 62%의 높은 성장세를 나타내고 있다고 한다. 이러한 이유로 본 연구는 첫째, 세대별 와인소비자의 과시적 소비성향의 차이, 둘째, 과시적 소비성향이 구매의도에 미치는 영향, 셋째, 과시적 소비성향과 구매의도의 관계에서 관여도가 조절효과가 있는지에 대해 확인하고자 하였다. 첫째, 인구통계적 특성에 따른 와인소비자의의 세대별로 과시적 소비성향의 차이를 살펴본 결과 개성추구적 소비성향의 분석 결과 4개의 하위요인 중 개성추구적 소비성향만 평균 차이가 나타났으며, 유행추구적, 브랜드지향적, 고가격지향적 소비성향은 통계적으로 유의한 차이가 없는 것으로 나타났다. 둘째, 과시적 소비성향과 구매의도에 대한 유의성을 살펴보면 과시적 소비성향의 하위요인 중 개성추구적 소비성향과, 브랜드지향적 소비성향, 고가격지향적 소비성향은 통계적으로 유의하게 나타났으나, 유행추구적 소비성향은 통계적으로 유의하지 않은 연구결과가 도출되었다. 셋째, 과시적 소비성향과 구매의도의 관계에 있어서 관여도의 조절효과를 살펴본 결과 관여도는 과시적 소비성향과 구매의도의 관계에서 조절효과를 가지는 것으로 나타났다. China's economy has grown by an average of 9.5% per year since its reform and opening in the 1970s, and personal income has increased and continued to develop at the national level by raising the internationalization index through successful hosting and hosting of mega events such as the 2008 Beijing Olympics and 2010 Shanghai World Expo. Thanks to this economic growth and potential from the large consumption population, advanced companies around the world are paying attention to China as one of the most influential markets in the world. As China's economic growth took place at a rapid pace, the market size of the wine industry, one of the consumer industries, also grew rapidly. According to Organization International de la Vigne et du Vin (2017), China's wine consumption is currently ranked fifth in the world, and wine imports are also ranked fifth in the world, showing a high growth of 62%. For this reason, this study first tried to confirm whether there is a moderating effect on the relationship between the conspicuous consumption tendency and purchase intention, second, the influence of the conspicuous consumption tendency on the purchase intention of wine consumers by generation. First, as a result of examining the difference in conspicuous consumption propensity of wine consumers by generation according to demographic characteristics, only individuality-seeking consumption propensity among the four sub-factors showed an average difference, and there was no statistically significant difference in trend-seeking, brand-oriented, and high-price-oriented consumption propensity. Second, looking at the significance of conspicuous consumption propensity and purchase intention, among the sub-factors of conspicuous consumption propensity, individuality-oriented consumption propensity, brand-oriented consumption propensity, and high price-oriented consumption propensity were statistically significant. Third, as a result of examining the moderating effect of involvement in the relationship between conspicuous consumption tendency and purchase intention, it was found that involvement had a moderating effect in the relationship between conspicuous consumption tendency and purchase intention.

New bounds for perron root of a nonnegative matrix

JINHAI CHEN,WEIGUO LI 한국전산응용수학회 2007 Journal of applied mathematics & informatics Vol.23 No.1

In this paper, we obtain some new bounds for Perron root of a nonnegative matrix, which are expressed by easily calculated function in element of matrix. These new results generalize and improve the bounds of G. Frobenius [1] and H. Minc [2], and also extend the known results by Liu [6].

Study on Genetic Variation of 4 Microsatellite DNA Markers and Their Relationship with Somatic Cell Counts in Cow Milk

JinHai-Guo,ZhouGuo-li,CaoYang,ChuMing-Xing 아세아·태평양축산학회 2003 Animal Bioscience Vol.16 No.10

The Phenomenological Study on the Employment Experiences of Unemployed Korean-Chinese Women

Jinhai Cui,Jong-Myeong Kim 재외한인학회 2011 在外韓人硏究 Vol.25 No.-

중국인들의 체면민감성이 과시소비성향과 와인구매의도에 미치는 영향

서금해 ( Jinhai Xu ),이희승 ( Heeseung Lee ) 관광경영학회 2020 관광경영연구 Vol.100 No.-

As the importance of quality of life due to improved income levels has emerged, it has been argued that China's consumer market is showing a different characteristic than before and is reaching a transition period toward mature consumption in advanced countries. Amid the establishment of a reasonable consumer culture, value-oriented consumption is established among young consumers, while the consumption pattern of luxury purchases is still in the overall society, so a diverse understanding of consumers' consumption patterns is needed. The study wanted to examine wine consumption and purchasing intentions, which represent a significant growth in luxury goods, and the purpose of this study was to find out whether face sensitivity directly influences the propensity of consumption by changing the subject of consumption from the older generation to the millennials. The purpose of the project is to examine whether this propensity to show off consumption has a significant impact on wine purchase intentions and to provide implications. Firstly, a sense of shame, a sense of other people, and a sense of form, which are lower factors of face sensitivity, were all shown to affect personality-seeking consumption in the positive direction. Secondly, a sense of shame, a sense of others, and a sense of formality were all shown to have an effect on trend-seeking consumption in the positive direction. In addition, as a result of examining the impact of face sensitivity on high-price oriented consumption propensity, only the lower factors of shame and other people's consciousness were statistically significant, and the formal consciousness was not significant. Fifth, impact of ostentatious consumption propensity on wine purchasing intentions, only the lower factors, personality-oriented, brand-oriented, and high-price-oriented consumption propensity, were statistically significant, and the trend of trend-seeking consumption was not significant. Lastly, looking at the impact of face-sensitive sensitivity on wine purchasing intentions, other people's consciousness, and formal consciousness were all statistically significant. This is interpreted as the practice and value system of chinese society, influenced by confucianism, has valued face to show off social status, status, authority, formalities or examples in human interrelationships, and that this sense of face continues to consume to show off one's superiority or self-confidence today.

NEW BOUNDS FOR PERRON ROOT OF A NONNEGATIVE MATRIX

Chen, Jinhai,Li, Weiguo 한국전산응용수학회 2007 Journal of applied mathematics & informatics Vol.23 No.1

In this paper, we obtain some new bounds for Perron root of a nonnegative matrix, which are expressed by easily calculated function in element of matrix. These new results generalize and improve the bounds of G. Frobenius [1] and H. Minc [2], and also extend the known results by Liu [6].

A Study on Females’ Role Transformation and Adaptation in New Empty Nest Families: Illustrated by the Case of 7 Chinese Female

CUI Jinhai,Oh Jung A 글로벌청소년학회 2016 글로벌청소년학연구 Vol.6 No.1

Influenced by the family planning policy, the empty nest families in China present middle-aged characteristics. This paper, through depth interview of the Chinese women whose empty nest period and menopause are overlapped, finds that the new “empty nest” females would go through four phases when they change their roles, which are role confusion period, role identity period, role acceptance period and role adjustment period. Moreover, this paper holds that the role change of females in empty nest period is not only a personal problem, but also a national and social problem. Therefore, it is necessary to intervene from the policy, the system and the society, to provide social work services for them, so as to ensure the realization of women’s rights.

Research on the Informationization Construction Based on E-Commerce in Rural Areas

Ma Jinhai 보안공학연구지원센터 2016 International Journal of Smart Home Vol.10 No.9

The increasing development of mobile electronic commerce has produced a great impression on the informatization construction in rural areas of our country. Electronic commerce might be developing rapidly only by means of both the hardware basis of internet and data center and the software basis of the complication of rural logistics network, therefore the both parts may restrict mutually. The article herein will analyze the mobile electronic commerce's importance on the information construction from the perspective of its current situation and then find a realistic way to improve the mobile electronic commerce in rural areas on the basis of research of its details and status quo.

Study on Community Integration and Community Governance of Korean Residents in Tianjin International Community Amid the Covid-19 Pandemic

CUI, Jinhai,LIU, Xinyi 재외한인학회 2021 在外韓人硏究 Vol.55 No.-

조선족 여성들의 한국결혼생활 적응유형에 관한 질적 연구

최금해(Jinhai cui) 한국여성정책연구원(구 한국여성개발원) 2007 여성연구 Vol.72 No.-

본 연구에서는 한국에서 생활한 지 1년 이상 된 기혼 조선족 여성 17명을 연구참여자로 선정하여 심층면담과 참여관찰을 통해 Strauss와 Corbin(1998)이 제시한 근거이론 패러다임 모형에 따라 한국인 남성과 결혼한 중국 조선족 여성들의 한국생활 적응유형에 대해 살펴보았다. 본 연구의 개방코딩에서는 74개의 개념과 21개의 하위범주, 11개의 범주가 도출되었다. 축코딩의 경우 패러다임 절차에 따라 분석한 결과, 한국남성과 결혼한 조선족 여성들의 한국생활 적응에서의 인과적 조건은 ‘국제결혼 선택함’이었고, 중심현상은 ‘스트레스 경험’이었다. 이 현상에 영향을 미치는 맥락적 조건은 ‘문화적 차이’, ‘정체성 혼란’, ‘경제적 기대와 현실 간 차이’로 나타났고, 작용/상호작용 전략으로는 ‘자기실현 욕구’, ‘자신과 결혼에 대한 인식의 변화’이었다. 이런 흐름속에서 작용/상호작용전략을 촉진하거나 감소시키는 방향을 작용하는 중재적 조건은 ‘자기개발에 영향을 미치는 여건’, ‘스트레스 대처’와 ‘사회적 지지’로 나타났으며, 그 결과 한국남성과 결혼한 조선족 여성들의 한국생활 적응은 ‘삶의 주인이 되고자 함’으로 나타났다. 선택코딩에서는 한국결혼을 선택한 조선족 여성들의 한국생활 적응을 범주의 속성과 차원뿐만 아니라 결혼계기, 경제적 지위, 한국에서의 체류기간, 학력 및 시댁식구들과의 관계 등 한국생활 적응과 관련된 객관적인 조건들에 대한 분석을 통해 ‘지속노력형’, ‘불가피순응형’, ‘긍정적인내형’, ‘변화시도형’과 ‘유동형’ 등 다섯 가지 유형을 도출하였다. 이러한 연구결과를 토대로 한국인 남성과 결혼한 중국 조선족 여성들에게 유형별에 따른 사회복지서비스를 제공하기 위한 구체적인 방안을 제시하였다. The participants for this study were 17 Korean-Chinese women who have been married to Korean men and living in Korea for more than one year. This study employed the grounded theory method suggested by Strauss and Corbin(1998). Data were collected through in-depth interview and observation. The findings of the study are as follows. Data analysis generated 74 concepts, 21 sub categories, and 11 categories. In axil coding, a causal condition related with the research participants’ experiences emerged from the data, which was ‘the choice of international marriage’ according to the paradigm model. The central phenomenon as reported by the participants was ‘experiencing stresses’. The contextual conditions that corresponded to the central phenomenon of stress were ‘cultural differences’, ‘identity confusion’ and ‘disparities between economic expectations and the reality. The action/interaction strategies for coping and adaptation were ‘need for self-realization’ and ‘modification of expectations of marriage and self-perception or self-identity’. The intervening conditions affecting the action/interaction strategies were ‘life circumstances that influence her self-realization’, ‘capacity to cope with stress’ and ‘level of social support’. The consequence of coping and adaptation was ‘developing the ownership of her life’. Selective coding revealed five types of adaptation to marriage among the Korean-Chinese women participant. The five types were drawn from analysis of not only the category’s property and dimensions but also the objective conditions such as motive for marriage, economic status, the length of stay in Korea, scholarship, quality of relationship with her in-laws and so no. The five types are as follows: ‘striving for change in self’, ‘resignation to accept the reality’, ‘appreciation of positives’, ‘continuous effort to change life environments’ and ‘pragmatic adaptation’. The findings of study will help develop social welfare services that support Korean-Chinese women in international marriage for their adjustment in Korea.