의료시장개방에 따른 병원마케팅 전략에 관한 연구

문혜옥,최윤홍 호남대학교 대학원 2010 호남대학교 대학원 논문집 Vol.7 No.-

As is investigated above, hospitals in Korea have entered into an extreme struggle for survival. Since the circumstances surrounding hospitals in this endless competition age are progressing at a fast pace, they are doing their best in order to survive but they can not be sure of a promising future unless they do not bring about changes in management and great innovations. In addition, they are faced with a market opening in medical care. In order that they may be able to efficiently meet these changes, it is imperative that they should be armed with patient-oriented marketing and that they should come up with a strategy that would enable them to carry out a managerial rationalization and innovative changes. Namely, in order to meet patients' needs, they need to have a patient-oriented and community-oriented management instead of a hospital-oriented management, making great efforts to offer better services. Conclusively speaking, the degree of patient satisfaction with hospital services will play a pivotal role in determining hospital profitability. If a hospital offers satisfaction to clients, it will continue to have clients and secure a good reputation, thereby further bringing in more satisfaction, more patients and more profits. But if patients are satisfied, the number of patients will decrease resulting in less profits. So, it is very important hospitals conduct a survey to find out why patients are not satisfied and to accommodate any complaints into their managerial decisions. Based on these factors, hospitals should develop their own core capabilities that others can not emulate easily so that they may be competitive in the medical market. Additionally, there are hosts of data that show that hospitals satisfying both patient satisfaction and clinical results succeed in their management. This study aims to show that hospitals need to have hospital-marketing strategies that offer differentiated services in their attempt to provide patient-oriented integrative services along with managerial changes in the information age. First, in terms of service strategies they should offer specialized medical care and recruit top-class medical professionals, be equipped with ultra-modern medical equipment and facilities, increase the professionalism and kindness of medical personnel, and build up mutual trust between medical personnel and patients. Second, in terms of price strategies medical fees, medical cost reduction, credit card use, fee payment requirements, etc. do not play an important role as a universal medical insurance system is in place. Third, in terms of distribution channel strategies it would expedite patient approach and communication if hospitals do their business in a fast and convenient manner when they provide patients with swift and exact test results. Fourth, in terms of promotion strategies hospitals need to activate promotion and put into place a medical information system. As investigated above, applying marketing strategies to hospital management would be of great help in solving difficult issues facing hospitals now. As far as hospital services are concerned in the efforts to efficiently run hospitals, hospitals are urged to consider the following improvement ideas: expansion of service areas for local residents, simplification of patient registration for medical care, shortening the waiting time, better explanation on the part of medical personnel, improving hospital cleanliness and atmosphere, running wards without visitors from patient families, meal system which patients can choose, medication delivery system, differentiated comprehensive health checkup services, etc. Hospitals in Korea are being run not by expert mangers but by doctors who are well-educated in their management, so they need to learn professional management skills in order that they may run their hospitals in a rational and organized manner. In order to achieve hospitals' goals and objectives in a successful manner, the whole hospital organization should make every effort. Now, marketing for hospital should not approached in a near-sighted manner. They had better recruit marketing specialists for active marketing activities. In addition, the swift development and application of new services are required for providing medical services in an efficient manner. These marketing activities are playing an important role in the survival of hospitals.

교차로의 신호등을 고려한 최단경로 링크값 생성

정혜옥,반종오,최형진 강원대학교 정보통신연구소 2001 정보통신논문지 Vol.5 No.-

As the number of cars is rapidly increasing, we have to solve traffic jam. Therefore it is internationally developing IVHS(Intelligence Vehicle Highway System) to solve it. To extract the shortest path from road network, it need that digitized road network database construction, linked cost generation used road attribute and shortest path algorithm. In this paper, We extract twenty six intersections and roads between intersections from road network that extracts the central area of Chun-Chon city map with 1:25000 scale. And We make directed graph with these intersections which mapped nodes and these roads which mapped links. First, link cost be granted road length. Second, link cost be granted travel time of considering signal light at intersections. Shortest Path is extracted using link cost and appling Dijkstra algorithm.

Alcaligences에 의해 생산되는 새로운 Hetero-다당류인 Welan Gum과 Xanthan Gum의 Rheology특성에 관한 비교 연구

박혜정,김미옥,구성자 경희대학교 유전공학연구소 1989 遺傳工學論文集 Vol.1 No.-

Alcaligences로부터 추출된 새로운 미생물 다당류인 Welan gum 과 Xanthanonas campetris 의 발효에 의해 얻은 Xanthan gum의 rheology 특성을 비교 검토하였다. 그 결과 Welan gum의 고유점도는 pH7에서 염을 가하지 않는 상태에서는 Xanthan gum 보다 훨씬 낮았으나 0.1 M-KCI 용액중에서는 비슷한 값을 나타냈다. pH, 온도 및 염농도 의존성은 Welan gum 이 더 안정하였으며, 농도 의존성은 두 시료 모두 pseudoplastic 거동을 나타냈다. 또한 Welan gum과 Xanthan gum은 각각 0.056g/dl 및 0.024g/dl 농도 이상에서 entanglement coupling 이 일어났으며, 염종류에 대한 영향은 1 가염(KCl, NaCl), 2가염(MgCl_(2), CaCl_(2)) 및 Urea에 대해 Welan gum 이 더 안정하였다. The polysaccharide produced by Alcaligence, Welgan gum, was rheologically characterized and compared with Xanthan gum, To evaluate the potential function of Welan gum and Xanthan gum, the physical properties of the gums were determined under various solution conditions. Rheological properties of the gums were determined by measuring intrinsic viscosity of the solution in the different pH and salt concentration. At the range of pH 2-11 and salt 0-1.00 M-KCl, the intrinsic viscosity of Welan gum was ranged from 13.65 to 17.90 dl/g and Xanthan gum was ranged from 8.19 to 41.8dl/g. In the absence of salt, the instrinsic viscosity of Welan gum was not affected by increasing pH of the solution, whereas the intrinsic viscosity of Xanthan gum was appeared maximum at the neutral pH, then decreased both acidic and alkalic pH. Intrinsic viscosity of Welan gum was not affected by increasing salt concentration, whereas intrinsec viscosity of Xanthan gum was decreased with increasing salt concentration. The chain stiffness parameter for the Welan gum was 0.01, for Xanthan gum was 0.005. The overlap parameter of Welan gum and Xanthan gum were 0.056 dl/g and 0.024 dl/g, respectively Welan gum and Xanthan gum were showed shear rate dependent or pseudoplastic. The apparent viscosity of Welan gum and Xanthan gum were decreased as the shear rate increased. The yield stress, proportionality constant, and shear index of Welan gum were increased slightly as the concentration of the gum was increased. The apparent viscosity of Welan gum was decreased slightly by increasing temperature, whereas Xanthan gum was decreased In the presence of salts (KCI, NaCl CaCl_(2), MgCl_(2) and urea). Welan gum was not affected and Xanthan gum was affected slightly.

「모밀 꽃 필 무렵」의 모더니즘 특성 연구 : 서정 소설의 개념을 중심으로

김해옥 한양대학교 한국학연구소 1993 韓國學論集 Vol.23 No.-

기혼여성의 수입의류와 국산의류의 평가기준에 관한 비교 연구

박혜정,박제옥,이연희 漢陽大學校 韓國生活科學硏究所 2002 韓國 生活 科學 硏究 Vol.- No.20

The purpose of this study is to identify differences that might exist between married women's evaluative criteria for imported and domestic clothing and to test the role of socioeconomic variables on those differences. Socioeconomic variables include age, education, income, and spouse's occupation. Sample selection criteria included married women living in Seoul, Korea, between ages 30-59. A purposive sample was obtained to secure respondents with experience with imported apparel (formal two piece suit). Of 400 distributed, 246 usable questionnaires were returned. Statistical analysis of results included mean, standard deviation, and paired t-tests. Purchasers of both imported and domestic clothing considered appearance as the most important evaluative criterion and approval of others and their recommendation as the least important criteria. The country of origin was not an important criterion in purchasing imported clothing. For both imported and domestic clothing, purchasers considered extrinsic criteria to be more important than intrinsic criteria. Respondents indicated significant differences in their criteria for evaluating imported versus domestic clothing for some socioeconomic variables. The results suggest the appropriateness of different marketing strategies for imported clothing and domestic clothing.

페놀을 사용한 신경 차단술이 경직성 뇌성마비아동의 경직과 보행에 미치는 영향에 관한 정량적 연구

김봉옥,조강희,정혜심 충남대학교 의과대학 의학연구소 2002 충남의대잡지 Vol.29 No.2

The effectiveness of a peripheral nerve block with 7% phenol solution in children with spastic cerebral palsy was evaluated in 37children quantitatively. Kinematic and kinetic data as well as the clinical data were obtained in the computerized motion analysis laboratory before and after the nerve block. Dynamic electromyographic data was also collected from the muscles of the legs with the multichannel equipment before and after the blocking procedure. Obturator and tibial nerves were most frequently blocked. All the measurement data obtained showed significant improvement of function after the nerve block with phenol until 3 months after the block. After 6 months. satisfactory outcome was maintained in 42.9% of the children. The peripheral nerve block with 7% phenol solution is a effective and affordable method in the management of spasticity in the children with spastic paralysis in the carefully selected cases.

기혼여성의 수입 정장의류와 국산 정장의류의 구매동기 연구

박혜정,박재옥 服飾文化學會 2003 服飾文化硏究 Vol.11 No.1

The purpose of this study is to identify difference that might exist between married woman's buying motivations for imported and domestioc formal two piece suits and to test the role of socioeconomic variables on those differences. Samples selection criteria included married women living in Seoul, Korea, between ages 30 ∼ 59. Purposive sampling method was used to secure sespondents with experience with imported formal two-piece suits. Of 400 distributed. 246 usable questionnaires were returned. Statistical analysis of results included factor analysis, and paired t-tests. For both imported and domestic suits, the most important buying motivation was utilitarian, with quality the most important consideration. Purchases of domestic suits were more influenced by factors such as advertisements, economics, impulse buying, approval of others, and current fashionability of style than were the purchases of imported suits. On the other hand, purchases of imported suits were more influenced by factors such as prestige and utilitarian motivation than were purchases of domestic suits. For most socioeconomic variables, respondents indicated significant differences in their motivations for buying imported suits and domestic suits. The results of this study suggest the need for implementing different marketing strategies for imported suits and domestic suits.

20대 남자 대학생의 실제체형과 이상형에 관한 연구

함옥상,김선혜 啓明大學校 生活科學硏究所 2002 科學論集 Vol.- No.-

The purpose of this study was to study the recognition and satisfaction, ideal body shape and real body size of college men. The result were as follows: 1. The subjects tended to be satisfied with thick upper arm, long limbs, wide shoulder width and preferred to be tall in height and slim in waist girth, abdomen girth and hip girth. 2. The satisfaction of body catexis had higher correlation with the recognition of body cathexis than real body size. 3. The subjects were classified into 3 clusters each 94, 226, 36 by Ro~hrer's Index. Characteristics of the body shape in group Ⅰ tend to tall and slim and groupⅢ tend to small and obese. 4. College men tend to be dissatisfied with leanness of upper body and obesity of lower body.

창조적 지식 기반 사회를 대비한 국어과 교육의 목표와 내용

정혜승,노명완,옥현진 이화여자대학교 교육과학연구소 2000 교육과학연구 Vol.31 No.1

본고는 창조적 지식 기반사회에서 가장 중요한 국어과 교육의 목표는 언어 사용 기능의 신장이며, 이를 실현시키기 위한 교육 내용에 대해 논의하였다. 일부 국어교육학계에서 기능은 하찮고 저열한 것으로 인식되기도 하였으나, 이는 지식의 개념을 명제적 지식에 국한하여 생각하고 기능을 지식과 별개의 것으로 잘못 인식한 데서 기인한 것이다. 본고는 명제적 지식과 방법적 지식의 관계를 탐구하여 기능 학습에 관한 이론을 두 가지로 정리하였다. 하나는 명제적 지식을 우선하여 이를 연습하고 내재화하는 가운데 기능 학습이 이루어진다고 보는 것이며, 다른 하나는 명제적 지식을 전제하지 않고 다양한 경험과 활동을 통해 기능 학습이 이루어진다는 것이다. 전자는 학습 활동이 용이하고 체계적이라는 점에서, 후자는 앎의 과정을 보다 중시한다는 점에서 장점을 갖고 있으나, 한 편으로 전자는 명제적 지식의 성격이 기능 학습에 유효한 것이어야 한다는 검과, 후자는 실제 수업이 이루어지기 위해서 치밀한 계획과 준비가 필요하다는 점에서 문제점도 안고있었다. 3차 국어과 교육과정은 후자의 방법을, 6차와 7차 국어과 교육과정은 전자와 같은 인식을 보이고 있으나, 논의가 개념 수준에서 이루어져 언어 사용 기능 교육이 제대로 이루어지기 어렵다는 한계를 갖는다. 따라서 국어과 교육의 논의는 개념 수준에서 벗어나 실시간과 실공간 속에서 학생들이 무엇을 어떻게 배울 것인지를 구체적으로 제시하는, 곧 수업화ㆍ자료화하는 실질적이고도 기술적인(technical) 논의로 바뀌어야 한다고 본다. Aim and Content of Korean Language Education for a Society Based on Creative Knowledge This thesis argues the improvement of language use skill that is the most important aim of Korean language education in a society based on creative knowledge and the education contents to achieve it. Some Korean language educators regard skill as worthlessness and vulgarity. However it results from the misunderstanding that the concept of knowledge is limited to knowing that and that skill is entirely different from knowledge. This paper summarizes the theory on skill study in two ways by researching the relations between knowing that and Know-how. One is that skill study is done in the process of exercising and internalizing knowing that preferentially and the other is that it's done through a lot of experiences and actives without any premise of knowing that. These have respective merits : former has the easiness and systematic of skill study and the latter thinks highly of the processing of knowledge. On the contrary, there are problems : in case of the former, the content of knowing that should be effective to skill study and the latter needs accurate plan and preparation for actual study. The 3rd education course in Korean language with latter method and the 6th and 7th without former on place a limit that the argument only in concept level makes the actual language use skill difficult. Therefore the argument of Korean language education should be changed to actual and technical one to present in detail what and how students learn in real time and real space.

편마비 보행에 대한 기능적 전기자극(FES) 치료 효과 : 3차원 동작분석기를 이용한 보행분석 Gait Analysis with 3 Dimensional Motion Analysis

김봉옥,모정욱,정혜심,김병식 충남대학교 의과대학 지역사회의학연구소 1996 충남의대잡지 Vol.23 No.1

To evaluate the therapeutic effect of FES (Functional Electrical Stimulation) on hemiplegic gait, quantitative gait analysis was performed with computerized three dimensional motion analysis system (ELITE, B. T.S., Milan, Italy) with and without FES. The patient was 26 year old male with right hemiplegia as a result of severe traumatic cerebral contusion in left fronto-temporo-parietal area 7 years ago. The FES unit was consisted of one foot switch, one channel stimulator and one pair of surface electrodes. Active electrode was placed over deep peroneal nerve, 1 cm distally from the right fibular head to selectively stimulate the deep peroneal nerve, and reference electrode was placed 10cm distal from right fibular head between the Tibialis anterior and Peroneus longus. The characteristics of electical stimulation in this study included output current intensity : 1-50 mA, pulse width : 0.15 cosec, stimulation duration : 0-5 sec which was automatically adjusted on gait velocity, frequency : 25 Hz, and on-off triggered by foot switch. After FES for 1 hour per session, 3 sessions a week for 3 months, three dimensional gait analysis was performed with and without stimulation and data were analyzed. The result of three dimensional motion analysis showed that the ankle was dorsiflexed during swing phase and also corrected pathologic motion of other lower extremity joints with one channel FES stimulation on deep peroneal nerve compared to the gait without FES. And one channel FES with surface electrode was easy to handle and did not show significant complications or discomfort to the patient.