소셜 데이터를 이용한 일본 추리소설의 소비양상 분석

권희주 ( Kwon¸ Hee-ju ) 한국현대문예비평학회 2020 한국문예비평연구 Vol.- No.68

이 연구는 소셜 데이터 분석을 통해 일본추리소설의 소비양상을 도출하는데 그 목적이 있다. 2017-2019년 최근 3년간의 ‘일본추리소설’ 관련 소셜 데이터를 텍스톰 프로그램을 이용해 수집, 텍스트 마이닝을 하였다. 분석은 UCINET 6 프로그램을 이용하여 키워드 빈도수 분석, 연결중심성과 위세중심성, CONCOR 분석을 시행하였다. 연구결과, 빈도수 100위 안의 키워드에는 특정 작가와 작품명이 랭크되었다. 이는 일본추리소설이 특정 작가와 작품에 한정되어 인기가 유지되고 있음을 시사한다. 특히 위세중심성이나 TF-IDF 분석을 통해 ‘히가시노 게이고’와 그의 작품이 일본추리소설 소비에 큰 영향력을 미치고 있다는 사실을 확인하였다. 또, 일본추리소설 인기로 인한 원작의 미디어믹스 현상을 볼 수 있었다. 즉 원작의 인기로 주목을 모았지만 그것을 다시금 새로운 작품으로 탄생시킨 국내 관계자의 힘도 상당히 컸다고 할 수 있다. 향후 미디어믹스 현상은 더욱 가속화되겠지만 창의적인 작품의 확보가 동반되어야할 것이다. The purpose of this study is to derive consumption factors of Japanese mystery novels by analyzing social data. The social data of Japanese mystery novels for the last three years from 2017-2019 was collected using the textom. For the analysis, keyword frequency analysis, Degree centrality, Eigenvector centrality and CONCOR analysis were performed using UCINET 6.0. As a result of the study, specific authors and work names were ranked in the keywords in the top 100 frequency. This suggests that Japanese mystery novels are limited to specific authors and works and remain popular. In particular, it was confirmed that “Higashino” and his work have a great influence on the consumption of Japanese mystery novels through the prestige centering and TF-IDF analysis. Also, I could see the media mix phenomenon of the original work due to the popularity of Japanese mystery novels. In other words, the popularity of the original work attracted attention, but it can be said that the strength of the domestic officials who brought it back into a new work was also quite strong. The media mix phenomenon will accelerate further in the future, but it must be accompanied by securing creative works.

EXPLORING SOCIAL MEDIA SEVICES OF GLOBAL FASHION BRANDS: DOES CUSTOMER SOCIAL PARTICIPATION HAVE AN IMPACT ON CUSTOMER EQUITY?

Heeju Chae,Eunju Ko,Jinghe Han 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

Social media, Web 2.0 based social activity and powerful marketing tool, brought about a new paradigm for the 21st century culture and society. In line with the trend, the fashion industry is vigorously undertaking marketing activities on social media, seeking to build and maintain relationships with their customers through the Internet and mobile devices. The one-way provision of information by firms to customers has evolved to a symmetrical form of customers, whereby the customers also supply information to the firms share information with other customers. Through social media services, customers not only share their thoughts and experiences but also exchange tangible products and publicize the products, thereby directly participating in production and marketing activities of brands. Such participation of consumers offers inspirations for differentiated service on the part of the brands, for which proactive and long-term participatory activities of customers are required. Customer participation is of primary importance in current service marketing industry. Until now, related literature on customer participation has mostly centered on offline service situations. However, the advent of social media has simplified the process of participation for customers, and invoking voluntary customer participation has become the greatest challenge facing service industries, and, at the same time, the path to success. Those of us who live in the age of information technology are offered the opportunity to engage in two-way communication with other customers, the brand, and the media. Thus, customer participation is just as, if not, more important in an online environment. More and more customers are becoming directly involved in brand activities, which affect the brands as well as the customers themselves. Nonetheless, extant customer participation research focuses on developing constructs that are largely based on offline situations. Although such constructs correspond in part to the online setting, they fall short of meeting the unique characteristics of customer participation in social media. Therefore, in order to establish constructs for customer participation in social media, revision and supplementation of the offline-based constructs were found to be necessary. Based on interaction theory, this study explored the notion of customer participation in fashion brands’ social networking site (SNS) service by categorizing it into three types: customer-customer, customer-brand, and customer-media participation. In addition, it examined the external factors that influence customer social participation and how active social participation of customers in SNS affects trust and customer equity. The association between measurement variables according to the brand type was also closely examined. This study underwent two pre-tests to revise and supplement the survey items on customer social participation. A preliminary investigation was conducted on 516 respondents, and a total of 582 respondents participated in the main investigation. The respondents who were invited to participate lived in Korea, were in their 20s or 30s, and had previous experience in using fashion brands’ SNS service, SPSS 18.0 was used to conduct frequency analysis, exploratory factor analysis, reliability analysis, and t-test. Based on the results, AMOS 18.0 was used to undergo confirmatory factor analysis and structural equation modeling. The results of the study are summarized as follows. Based on the brand type (SPA and luxury) and the rate of sales, Uniqlo, a global SPA brand that boasts the largest number of SNS fans, and Louis Vuitton, a global luxury brand, were chosen for the study. The respondents consisted of consumers in their 20s and the 30s who, within the last six months, had previous experience in using the SNS service of the brands. The sample consisted of 40.7% male and 59.6% female, and 72.5% were in their 20s and 27.5% in 30s. A large percentage of the respondents were students (64.9%). The large proportion of university students reflects the trend of most active users of SNS being university students. Second, SNS service shopping context found positive association with customer-customer participation and customer-brand participation, but customer-media participation was insignificant. The results show that as the SNS is characterized by its linkage to different websites and platforms, customers are exposed to constant opportunities for participation. On the other hand, customer-media participation was found to be insignificant, which can be interpreted as indiscriminate constant supply of information that seeks to spur impulsive buying leading to antagonism of the customers. Such negative situations can be avoided by departing from indiscriminate provision of information to offering information that is customized to the needs and demands of each customer and invoking the customer to participate in information delivery. Third, SNS participation motivation and customer social participation were all positively associated. In particular, customer-media participation demonstrated the strongest influence, followed by customer-customer and customer-brand participation. As such, active participation of the customer with the brand is the most effective way to create collaborative, synergy effect or co-creation. Fourth, all routes from SNS user orientation to customer social participation were significant. SNS users in general possessed high levels of self-efficacy and tended to feel elevated as well as find altruistic pleasure in providing information that would help others. Such users participate through numerous ways such as customer-brand and customer-media participation but were the most active in customer-customer participation. Fifth, it was found that customer-customer and customer-brand participation builds trust of the customers toward the SNS service and the information or the information provider. However, customer-media participation did not indicate the same results. In order to build trust through participation, brands need to provide an inviting environment for customers to post comments and share information. Furthermore, marketing strategies, such as offering events and coupons to stimulate E-WOM activities of customers as well as creating a space for open communication are vital to building trust. Sixth, customer-media participation was positively associated with customer equity. Unlike customer-customer and customer-brand participation which requires constant physical effort of the customer, customer-media participation demands considerably less time and effort apart from the initial stages during which customization process is undergone to receive tailored information with just one click. Therefore, establishing convenient and practical system that targets the Y-generation in their 20s and 30s is emphasized in order to maintain a long-term relationship. Seventh, trust is positively associated with customer equity. Building trust is based on interactivity among people. This study found that customer-customer participation and customer-brand participation influence customer equity through trust, while customer-media participation leads to customer equity without being mediated by trust. Therefore, all three types of participation are equally important to customer equity. Eighth, brand type was a meaningful moderator to the relationship between SNS service shopping context, SNS service user orientation, participation motivation, customer social participation, trust, and customer equity. To summarize, the type of participation to encourage is based on the brand type, and as customers may have different expectations according to the brand, it is important to understand their orientations and provide customized information or an open space for communication. In addition, participation behavior has a strong potential to influence customer equity, but depending on the type of participation, trust may not necessarily positively influence customer equity. Therefore, it is recommended that brands offer credible and sincere information that customers can trust and follow. The significance of this study is that it is one of the first studies to examine customer participation in a social media environment. At a point in time where customers’ value creation is attracting increased attention, this study empirically revealed that customer-media relationship, which enables customer-customer and customer-brand participation on SNS, is also within the bounds of participation. Furthermore, this study identified the importance of relational marketing approach to brand and customer through customer social participation. By applying the concept of customer equity, which is in its fledgling stage in the area of consumer fashion marketing, it offers a basis for future research on long-term relationship building with firms The limitations of the study and suggestions for future research are discussed below. The sample of the study consisted of Koreans between the ages of 20 to 30. The limitation in the sample is inadequate to generalize the findings, and therefore, a comparative study with broader sample across culture and age is necessary. Moreover, this study observed customer participation on SNS environment. However, as there was a lack of preceding literature in this area, the measurement scales were revised and supplemented to fit the purpose of this study. The measurement instrument, therefore, needs to be further applied with different antecedents and consequences in subsequent research. Finally, due to the lack of previous literature on customer participation in SNS environment, the theoretical basis of the relationship between the variables lacked solidity. This study adapted a part of a theoretical framework to fit the context of the study to come up with the hypothesized relationship between the variables. Therefore, it is suggested that future research works toward developing and strengthening the theoretical framework of customer social participation.

Tubular Structure Fabricated by Bioprinting for the 3D Co-culture of Intestinal Epithelial Cells and Vascular Endothelial Cells

Heeju Song(송희주),Hyungseok Lee(이형석) 대한기계학회 2023 대한기계학회 춘추학술대회 Vol.2023 No.4

A STUDY ON THE DEVELOPMENT OF THE SCALE FOR SNS ACTIVITIES AS A LEISURE: FOCUSED ON INSTAGRAM

Heeju Chae,Taehee Lee,Jihyo Kim,Sijun Sung 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11

A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL

Heeju Chae,Jang-Hee Shin,Sijun Sung,Subin Park 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11

The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture

Heeju Chae,Joo Hee Park,고은주 한국마케팅과학회 2020 Journal of Global Fashion Marketing Vol.11 No.1

Despite its success in the world market, Hallyu’s stability as the leading cultural industry has been doubted. This study explores the effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention. Affection and affinity are attributes of Korean trendy drama found to have positive influence on the consumer attitude towards Korean drama, which positively influences national image and acceptance intention of Korean visual media contents. Consumer response is found to differ in accordance with the length of stay in Korea. The study has significance in contributing to deeper understanding to sustain Hallyu across nations.

One-step Homogeneous Assay Based on Proximity Proteolysis Reaction for Detecting Various Biomarkers

Heeju JANG,Minji GWON,Hyeonji PARK,Taehyeon YOO 한국생물공학회 2022 한국생물공학회 학술대회 Vol.2022 No.9

월경기 여성 건강 관리 서비스 디자인 제언 - 정보 제공 및 감정적 지원을 중심으로 -

Heeju Na,Yeoreum Lee 한국서비스디자인학회 2023 한국서비스디자인학회 학술대회자료집 Vol.2023 No.2

This study suggests service design concepts for women's health care services that encompass the life cycle of women from menarche to menopause in order to allow women to have a positive perception of their body changes and provides them a proper health related data. In this study, 55 women from their menarche to menopause were surveyed in order to explore ways to recognize and cope with their body changes, and their preferences for the form of information provision and emotional support were investigated. Based on the survey results, two pillars are established for the subject of action, information, and emotional support types. Based on these, women’s health care service scenarios are established and each scenario is written to suggest design opportunities in service design for the overall journey of women's health from menarche to menopause.

3D Bioprinting for Tubular Structure Emulating the Stiffness of the Human Small Intestine

Heeju Song(송희주),Hyungseok Lee(이형석) 대한기계학회 2022 대한기계학회 춘추학술대회 Vol.2022 No.4

Atypical Presentation of Swyer Syndrome: Spontaneous Breast Development and Secondary Amenorrhea

( Heeju Kang ),( Joon Cheol Park ) 대한산부인과학회 2021 대한산부인과학회 학술대회 Vol.107 No.-