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      • Development of a Neural Network Techniques Based PD-Model for the Aging Condition Monitoring and Diagnosis : Practical Aspects and Economic Consideration

        조학현,임장섭 木浦海洋大學校 1998 論文集 Vol.6 No.1

        This paper presents a study of new Al technique based partial discharge (PD) pattern classifier to power system application. After referring briefly to the developments of artificial neural network and diagnosis system theory based PD measurements, the paper outlines how the introduction of new emerging technology, namely chaos and fractal engineering methodologies has resulted in the design of a number of PD diagnostic systems for practical application of residual lifetime prediction. For an experimental study an appropriate PD database structure and selection of learning data size of PD pattern based on (semi)fractal dimension are introduced, and 3-D PD-normalization, extraction of relevant characteristic feature of a PD model are discussed. Some practical aspects encountered with unknown stress in the neural network techniques based real time PD recognition are also addressed.

      • 상표자산과 구매의도와의 관계에 관한 국제비교연구 : 아시아와 유럽의 의류시장을 중심으로

        김경훈,고은주,Graham Hooley,Nick Lee,이동해,정홍섭,전병주,문학일 가야대학교 2009 가야대학교 논문집 Vol.18 No.-

        본 연구는 상표자산의 구성요소에 대한 선행요인을 분석하고 이를 토대로 하여 상표자산 구성요소와 상표자산 영향요인간의 관계 그리고 상표자산 구성요소와 구매의도간의 관계를 규명하고 한국과 영국을 중심으로 비교하여 상표자산관리 방안을 도출해보고자 하였다 연구결과, 정보탐색은 제품지식에 정(+)의 영향을 미치며, 상표태도와 상표지식은 상표 충성도와 상표 가치에 정(+)의 영향을 미치는 것으로 나타났다 그리고 상표충성도와 상표가치는 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 정보원천의 경우, 한국에서는 제품지식에 정(+)의 영향을 미치고 있는 반면, 영국에서는 영향을 미치지 않는 것으로 나타났다. Brand equity is one of the most important concepts in business practice as well as in academic research. Successful brands can allow marketers to gain competitive advantage (Lassar et al.,1995), including the opportunity for successful extensions, resilience against competitors' promotional pressures, and the ability to create barriers to competitive entry (Farquhar, 1989). Branding plays a special role in service firms because strong brands increase trust in intangible products (Berry, 2000), enabling customers to better visualize and understand them. They reduce customers' perceived monetary, social, and safety risks in buying services, which are obstacles to evaluating a service correctly before purchase. Also, a high level of brand equity increases consumer satisfaction, repurchasing intent, and degree of loyalty. Brand equity can be considered as a mixture that includes both financial assets and relationships. Actually, brand equity can be viewed as the value added to the product (Keller, 1993), or the perceived value of the product in consumers' minds. Mahajan et al. (1990) claim that customer-based brand equity can be measured by the level of consumers’ perceptions. Several researchers discuss brand equity based on two dimensions: consumer perception and consumer behavior. Aaker (1991) suggests measuring brand equity through price premium, loyalty, perceived quality, and brand associations. Viewing brand equity as the consumer’s behavior toward a brand, Keller (1993) proposes similar dimensions: brand awareness and brand knowledge. Thus, past studies tend to identify brand equity as a multidimensional construct consisted of brand loyalty, brand awareness, brand knowledge, customer satisfaction, perceived equity, brand associations, and other proprietary assets (Aaker, 1991, 1996; Blackston, 1995; Cobb-Walgren et al., 1995; Na, 1995). Other studies tend to regard brand equity and other brand assets, such as brand knowledge, brand awareness, brand image, brand loyalty, perceived quality, and so on, as independent but related constructs (Keller, 1993; Kirmani and Zeithaml, 1993). Walters(1978) defined information search as, "A psychological or physical action a consumer takes in order to acquire information about a product or store." But, each consumer has different methods for informationsearch. There are two methods of information search, internal and external search. Internal search is, "Search of information already saved in the memory of the individual consumer"(Engel, Blackwell, 1982) which is, "memory of a previous purchase experience or information from a previous search."(Beales, Mazis, Salop, and Staelin, 1981). External search is "A completely voluntary decision made in order to obtain new information"(Engel & Blackwell, 1982) which is, "Actions of a consumer to acquire necessary information by such methods as intentionally exposing oneself to advertisements, taking to friends or family or visiting a store."(Beales, Mazis, Salop, and Staelin, 1981). There are many sources for consumers’ information search including advertisement sources such as the internet, radio, television, newspapers and magazines, information supplied by businesses such as sales people, packaging and in-store information, consumer sources such as family, friends and colleagues, and mass media sources such as consumer protection agencies, government agencies and mass media sources. Understanding consumers’ purchasing behavior is a key factor of a firm to attract and retain customers and improving the firm’s prospects for survival and growth, and enhancing shareholder’s value. Therefore, marketers should understand consumer as individual and market segment. One theory of consumer behavior supports the belief that individuals are rational. Individuals think and move through stages when making a purchase decision. This means that rational thinkers have led to the identification of a consumer buying decision process. This decision process with its different levels of involvement and influencing factors has been widely accepted and is fundamental to the understanding purchase intention represent to what consumers think they will buy. Brand equity is not only companies but also very important asset more than product itself. This paper studies brand equity model and influencing factors including information process such as information searching and information resources in the fashion market in Asia and Europe. Information searching and information resources are influencing brand knowledge that influences consumers purchase decision. Nine research hypotheses are drawn to test the relationships among antecedents of brand equity and purchase intention and relationships among brand knowledge, brand value, brand attitude, and brand loyalty. H1. Information searching influences brand knowledge positively. H2. Information sources influence brand knowledge positively. H3. Brand knowledge influences brand attitude. H4. Brand knowledge influences brand value. H5. Brand attitude influences brand loyalty. H6. Brand attitude influences brand value. H7. Brand loyalty influences purchase intention. H8. Brand value influence purchase intention. H9. There will be the same research model in Asia and Europe. We performed structural equation model analysis in order to test hypotheses suggested in this study. The model fitting index of the research model in Asia was X2=195.19(p=0.0), NFI=0.90, NNFI=0.87, CFI=0.90, GFI=0.90, RMR=0.083, AGFI=0.85, which means the model fitting of the model is good enough. In Europe, it was X2=133.25(p=0.0), NFI=0.81, NNFI=0.85, CFI=0.89, GFI=0.90, RMR=0.073, AGFI=0.85, which means the model fitting of the model is good enough. From the test results, hypotheses were accepted. All of these hypotheses except one are supported. In Europe, information search is not an antecedent of brand knowledge. This means that sales of global fashion brands like jeans in Europe are not expan

      • KCI등재

        Molecular Cloning and Characterization of ARS Elements from the Mud Loach (Misgurnus mizolepis)

        Hak-Seob Lim,Moo-Sang Kim,Jin-Young Park,Kang-Eun Choi,Jee-Youn Hwang,DongSoo Kim 한국분자세포생물학회 2002 Molecules and cells Vol.13 No.2

        Autonomously replicating sequences (ARSs) are thought to occur within, or adjacent to, the matrix attachment regions (MARs). To identify fish ARSs, MARs of the mud loach fish were obtained from nuclear matrices using a modified LIS method. These DNA fragments were screened for their ability to act as ARSs by being cloned into the ARS cloning vector, pURY19, and transformed into Saccharomyces cerevisiae. Sixteen ARSs were isolated, most of which were more efficient in transformation than the positive control vector, pURY19-2 μm, which contained the 2 μm circle origin of yeast. In particular, one clone, pURY19- ARS223, was 18 times more efficient in back-transforming E. coli than the positive control vector. Therefore, ARS223, which has strong ARS activity in yeast, could be a good candidate for inclusion in expression vehicles that are used to transfect fish cell lines or embryos. A DNA sequence analysis showed that the essential ARS elements contain potential ARS consensus sequences, and are predicted to have hairpin loop structures, or curved or kinked DNA. In addition, the MAR-Finder program suggested that ARSs also contain MAR motifs. These include AT tracts, ORI patterns, kinked DNA, ATC tracts, and Topoisomerase II consensus sequences. The in vitro matrix binding assay confirmed that all of the cloned ARSs could associate with the nuclear matrix. This indicates that ARSs elements may be located in or near the MARs. This is the first study that has identified and characterized ARSs in fish.

      • KCI등재후보
      • SCIESCOPUSKCI등재

        Demagnetization Performance According to Vertical and Horizontal Magnetic Bias Fields

        Young-Hak Kim,Ki-Chan Kim,Kwang-Ho Shin,Kwan-Seob Yoon,Chang-Seob Yang 한국자기학회 2011 Journal of Magnetics Vol.16 No.4

        Demagnetization for a tube sample which was made of a galvanized steel sheet was performed by applying a magnetic field with a decrement to remove the remanent magnetization of the material. An orthogonal fluxgate magnetic field sensor was used to measure a magnetic field created from a ferromagnetic material. To evaluate the remanent magnetization, the measured magnetic fields were separated into two magnetic field components by the remnant magnetization and the induced one. The horizontal and the vertical bias fields should be controlled separately during demagnetization to remove the horizontal and the vertical components of the remanent magnetization of the tube sample.

      • KCI등재후보

        Two Novel Families of Short Interspersed Repetitive Elements from the Mud Loach (Misgurnus mizolepis)

        Lim, Hak-Seob,Kim, Moo-Sang,Kim, Ok-Soon,Kim, Ji-Yeon,Choi, Young-Mi,Ahn, Sang Jung,Lee, Hyung-Ho The Korean Society for Marine Biotechnology 2006 한국해양바이오학회지 Vol.1 No.3

        짧은 집단 반복 요소 (Short Interspersed Repetitive Elements, SINE) 는 수백개 정도의 염기로 구성된 반복염기서열로서 LINE (Long Interspersed Nucleotide Elements)와 함께 바이러스와는 구별되는 레트로트랜스포존 (Retrotransposon)의 하나로 알려져 있다. 이들의 생체 내 역할은 정확하게 밝혀진 것은 없지만 게놈 내에서 반복염기서열의 재배열을 통해 완전히 새로운 유전자를 창조하거나 기존의 유전자를 변형시킴으로써 유전물질의 운반수단 및 진화적 변화에 있어서 중요한 역할을 할 것이라 예상되며, 질병의 원인이 된다고도 밝혀져 있다. 본 연구에서는 미꾸라지로부터 SINE의 새로운 두 그룹을 분리하였다. 두 SINE 그룹, mlSINE-L과 mlSINE-S는 각각 약 410bp와 270bp의 염기로 구성되어 있다. 두 SINE 그룹의 5'과 3'말단의 서열은 RSg-1와 SmaI SINE 의 그것과 높은 유사도를 보였다. 계통발생분석결과, mlSINE들은 미꾸라지에서 유일하였으며, dot blot hybridization의 결과는 mlSINE-L이 미꾸라지 게놈 $2{\times}10^9bp$ (2.8 pg)당 $1{\times}10^3$ copy를 가지는 것으로 추정되며, loop DNA보다 핵기질부착부위 (nuclear matrix attachment regions, MARs)에서 그 분포도가 높았다. 이런 결과는 미꾸라지의 새로운 SINE 들이 핵기질 부착부위 내에서나 혹은 가까운 주변에 우선적으로 삽입될 수 있음을 나타낸다. Short interspersed repetitive elements (SINEs) are dispersed throughout eukaryotic genomes. These SINEs have been shown to be excellent phylogenetic markers for the closed related species. In this report, we isolated two novel families of SINEs from the mud loach. The two SINE families, mlSINE-L and mlSINE-S, have genomic lengths of about 410bp and 270bp, respectively. 5' and 3' ends of the SINE families are well conserved and highly homologous to each of corresponding ends of RSg-1 and SmaI SINEs. Phylogenetic analysis shows that mlSINEs are unique to the mud loach. A dot blot hybridization experiment shows that mlSINE-L has an estimated copy number of $1{\times}10^3$ per $2{\times}10^9bp$ (2.8 pg) and is more frequently distributed at nuclear matrix attachment regions (MARs) than loop DNAs. The result suggests that mlSINEs may preferentially integrate in or near MARs.

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