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Statistical Engineering and Tearing Down Disciplinary Area Silos in Quality Engineering
( Geoff Vining ) 한국품질경영학회 2015 한국품질경영학회 학술대회 Vol.2015 No.2
Purpose: This paper presents the basic idea of statistical engineering and shows why it is vital for the future of quality engineering as a field. Design/methodology/approach: This paper is very conceptual and builds upon the recent literature on statistical engineering. This paper also builds upon the author’s experience as the former editor of two journals devoted to industrial statistics and quality engineering. Findings: Statistical engineering is an attempt to develop tactical approaches for solutions to large, unstructured, complex problems. Historically, solutions to such problems appear to be “one off” in that the solutions do not seem to generalize to other similar problem contexts. The tactical approaches developed through statistical engineering seek to provide a reasonable basis for tackling similar problems rather than having to start from scratch. Quality Engineering, on the other hand, is a set of tools for solving specific problems. Large, unstructured, complex problems require comprehensive approaches that span the full set of quality engineering tools from statistics to project management, to organizational psychology. Statistical engineering only can succeed if we “blow up the silos” that separate the both the important quality engineering tools and the subject matter areas that require their use. Only true cross-disciplinary approaches can solve large, unstructured, complex problems, which is the key to the tactical approaches necessary for the success of statistical engineering. Practical implications: The future of quality engineering as a discipline requires quality engineers/industrial statisticians to be able to make substantive contributions to the solution of large, unstructured, complex problems. As a result, the field of quality engineering must evolve from its current state to one of true collaboration with subject matter experts. This evolution requires different tool sets than those emphasized in the current training of quality engineers. Originality/value: This paper gives a new perspective on the quality profession and where it needs to develop in order to remain relevant within companies and organizations.
Memorisation of Rugby World Cup sponsors: The Home Team Sponsor's Advantage
Geoff Dickson 글로벌지식마케팅경영학회 2018 Journal of Global Sport Management Vol. No.
A challenge for mega sporting events such as the Rugby World Cup is to ensure that team sponsors are not confused with event sponsors. The purpose of this research is to (1) measure consumer identification rates of mega-event sponsors and misidentification rates of product-category competitors, and (2) investigate the impact of different retrieval cues on identification rates of mega-event sponsors. Data about Rugby World Cup 2011 sponsors were collected from 608 students at a large New Zealand university using quasi-experimental design. The percentage of the full sample that correctly identified event sponsors across the recognition and recall mechanisms varied considerably. Different retrieval cues had no effect on the recognition rates. The key finding is that Adidas, Air New Zealand and Hyundai/Ford—all prominent, longstanding sponsors of the All Blacks—were consistently misidentified as official RWC sponsors.
Conceptualizing the Dissolution of a Social Marketing Sponsorship
Geoff Dickson 글로벌지식마케팅경영학회 2018 Journal of Global Sport Management Vol. No.
Social marketing organizations are embracing sponsorship as part of their external communications strategy. Like commercial sponsorships, these relationships may terminate early. We develop a case study of drink driving transgressions by professional footballers that underpinned the termination of their team's sponsorship with a road safety organization. The ensuing model links corporate credibility, reputational interdependence, and exchange theory to sponsorship. Accordingly, we assert these social marketing sponsorships are susceptible to player behaviors that contradict the key messages of the social marketing organization. Through an explicit analogy development and mapping process, we show this process is analogous to at least one form of ambush marketing. The validity of the model and ambush marketing analogy is confirmed by an international sample of practitioners and academics.
Effectiveness of a low-frequency sports-specific resistance and plyometric training programme
Geoff Middleton,Daniel C. Bishop,Chris Smith,Thomas I. Gee 한국코칭능력개발원 2016 International Journal of Coaching Science Vol.10 No.2
This intervention aimed to improve Badminton-specific functional performance of an elite under-19 player (18 years) via a single-weekly resistance and plyometric training (RPT) session for 8-weeks. The athlete’s ‘response-to’ and ‘withdrawal-from’ the RPT were assessed. The athlete (stature: 1.77 m, mass: 81.5 kg) completed the RPT intervention throughout a competitive season. Performance testing was conducted at; baseline, post-intervention (8-weeks) and after withdrawal-from the RPT (16-weeks). Jump height and throwing distance were assessed via countermovement jump (CMJ), standing long-jump (SLJ) and one-arm (1-MBT) and two-arm (2-MBT) medicine-ball throws respectively. Speed and agility were assessed by 5 m and 10 m sprints and ‘sideways’ and ‘four-corner’ tests respectively. A positive change from baseline to post-intervention (8-weeks) was observed in: CMJ (+0.07 m), SLJ (+0.13 m), 1-MBT (+2.25 m) and 2-MBT (+0.26 m). Observed changes in speed and agility were minimal. At the 16-weeks, small declines in CMJ, SLJ, 1-MBT and 2-MBT (0.04 m, 0.04 m, 0.52 m and 0.05 respectively) existed. Small improvements in 5 and 10 m sprint times (-0.12 s to -0.09 s) and side-ways agility were observed (-0.11 s to -0.39 s), possibly explained by conditioning effects of training and competition. An 8-week Badminton-specific RPT programme provided favourable increases in jumps and MB throws. However, such positive changes were not sustained following the withdrawal period.