A Cultural-Historical View of Child Development: Key Concepts for Going Beyond a Universal View of the Child

Marilyn Fleer 환태평양유아교육연구학회 2015 Asia-Pacific journal of research in early childhoo Vol.9 No.1

A developmental view of child development with its biological imperatives has been extensively critiqued over the years and found to be wanting from a range of cultural (Rogoff, 2003; Howes, 2010), social (Qvortrup, Corsaro & Honig, 2009) and even health (Bendelow, 2009; Rogoff, 2011) reasons. But what has been missing from these debates has been a theoretically robust presentation of another way of conceptualizing children’s development (Hedegaard & Fleer, 2013). In drawing upon cultural-historical theory, this paper argues for a more localised and nuanced conception of human development. Through analyzing how society creates the conditions for children’s development (Hedegaard, 2012), this paper presents a view of development that captures both a traditional (historical lived in the present moment) and contemporary (new cultural technologies) view of children’s lived experiences.

DRIVERS OF CONSUMER SATISFACTION WITH MULTICHANNEL RETAILERS AND ITS EFFECTS ON LOYALTY

Jessica Fleer 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.5

Using multiple channels along the buying process is common for today’s consumers. Research suggests that additional channels enhance customer satisfaction and ultimately customer loyalty. However, research that focuses on the relationship between satisfaction with multichannel performance and behavioral consequences is relatively sparse. As this topic is of tremendous importance for retail practice this study attempts to investigate main drivers of consumer satisfaction in a multichannel environment and the consequences concerning consumer behavior and loyalty. Therefore we take on an approach of Renoux (1973) that considers explicitly the aspect of the consumer decision stage in order to explain satisfaction with a multichannel retailer. The study focuses on satisfaction in the pre-purchase and purchase stage. Furthermore, it is investigated whether the perceived integration of channels has an influence on satisfaction with a multichannel retailer. Results of a structural equation model based on a survey among 171 German multichannel shoppers show that satisfaction in the pre-purchase stage is a crucial predictor of consumer’s overall satisfaction with a multichannel retailer. It has also a strong impact on satisfaction in purchase stage and can therefore influence the buying decision. To add, perception of the integration of channels positively influences the overall satisfaction with the multichannel retailer. Satisfaction, in turn, can lead to loyalty to the multichannel retailer and thereby influences repurchase and supplementary purchase intention, and recommendation intention. The study concludes with managerial implications and suggests directions for further research.

A Cultural-Historical Reading of the Emotional Development of Young Children

Marilyn Fleer,Marie Hammer,Sue March 환태평양유아교육연구학회 2014 Asia-Pacific journal of research in early childhoo Vol.8 No.2

The telling of fairytales has been a longstanding practice within the field of early childhood education in many communities across the Asia Pacific region. But what do we know about how educators use fairytales for the development of emotions for preschool aged children? In drawing upon culturalhistorical theory (Vygotsky, 1971, 1987, 1999), this paper presents the findings of a study into how fairytales were introduced to preschool aged children (n=30; from 3.3 to 5.3 years with mean age 4.2 years) and theorises the value of fairytales for the development of children’s emotions in the context of the pedagogical conditions that are created through the use of fairytales. A pedagogical framework is introduced which captures the unique characteristics of fairy tales in the context of the pedagogical features that were used by the educators in the study presented. The key concept of affective imagination or emotional imagination is used to discuss the fairytale of “Jack and the Beanstalk” from the data set of 74 hours of digital video observations gathered over 16 preschool sessions.

DRIVERS OF CONSUMER SATISFACTION WITH MULTICHANNEL RETAILERS AND ITS EFFECTS ON LOYALTY

Jessica Fleer 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

Using multiple channels along the buying process is common for today’s consumers. Research suggests that additional channels enhance customer satisfaction and ultimately customer loyalty. However, research that focuses on the relationship between satisfaction with multichannel performance and behavioral consequences is relatively sparse. As this topic is of tremendous importance for retail practice this study attempts to investigate main drivers of consumer satisfaction in a multichannel environment and the consequences concerning consumer behavior and loyalty. Therefore we take on an approach of Renoux (1973) that considers explicitly the aspect of the consumer decision stage in order to explain satisfaction with a multichannel retailer. The study focuses on satisfaction in the pre-purchase and purchase stage. Furthermore, it is investigated whether the perceived integration of channels has an influence on satisfaction with a multichannel retailer. Results of a structural equation model based on a survey among 171 German multichannel shoppers show that satisfaction in the pre-purchase stage is a crucial predictor of consumer’s overall satisfaction with a multichannel retailer. It has also a strong impact on satisfaction in purchase stage and can therefore influence the buying decision. To add, perception of the integration of channels positively influences the overall satisfaction with the multichannel retailer. Satisfaction, in turn, can lead to loyalty to the multichannel retailer and thereby influences repurchase and supplementary purchase intention, and recommendation intention. The study concludes with managerial implications and suggests directions for further research.

Creating Collective Scientific Consciousness: A Cultural-Historical Study of Early Learning about Earth and Space in the Context of Family Imaginary Play

Yijun Hao,Marilyn Fleer 환태평양유아교육연구학회 2016 Asia-Pacific journal of research in early childhoo Vol.10 No.2

Based on a cultural-historical perspective, where play is conceptualized as the creation of an imaginary situation, this study seeks to examine how scientific learning is fostered through collectively created imaginary situations during everyday family practices. This study forms part of a broader study, and in this paper the focus is on a three-year-old child and his family from Mainland China. A theoretical discussion of data collected reveals that a collectively created imaginary situation provides the conditions for a child’s exploration of scientific phenomenon not directly observable (e.g. Earth rotation and revolution). A form of collectively supported scientific consciousness was realized through discussions, imagining and re-imagining of everyday objects as scientific phenomenon. Scientific laws, as the rules of the scientific play being enacted by the family, enabled the child to be both imagining and viscerally experiencing which cannot be seen. The findings contribute to understanding how families create playful conditions that support scientific learning in the early childhood period.

BETTER THAN Bubble WRAP: Do We “Over Regulate and Over Protect” Children at the Expense of Them Learning How to “Take Risks”?

Susie O'Neill,Marilyn Fleer 환태평양유아교육연구학회 2015 Asia-Pacific journal of research in early childhoo Vol.9 No.1

Throughout the World more children die and are disabled from injury than illness and disease, despite the fact that we are living in a society that is perceived to be safer than it has ever been. Environment and product modification means we have safer cars, homes, workplaces and play areas. Legislation and policy approaches have been introduced to regulate and enforce safe practices. However, in some cases this has brought about an over regulated and over protective societal change. Experiences and tasks once enjoyed by children are now often regarded as dangerous and irresponsible. The freedom of children to experience life in a way that allows them to develop competencies they need to become competent risk managers can be been hampered by over regulation of governing bodies and over protective practices of parents and caregivers, creating a bubble-wrapped generation in some communities. This paper captures an approach where child safety is reconceptualised by introducing a cultural-historical informed safety risk assessment model pushing against the current trend towards bubble-wrapped solutions to childhood injury prevention.