http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Evans Robert D.,Karabas I.,Andonova Y.,Nochebuena-Evans L. 한국마케팅과학회 2024 마케팅과학연구 Vol.34 No.1
This study explores two unique aspects of diversity, equity, and inclusion (DEI) from the perspective of gender diversity in the field of motion pictures and the dimension of inclusion utilizing the Bechdel-Wallace Test (BWT). A production may pass the BWT if a conversation between two women is not about men, hence the conversation is deemed meaningful. Using a consumer-driven data set, we find a positive effect of the BWT on international and total box office sales. The results also show a unique result in the years following the modern #MeToo movement, leading to enhanced box office returns for domestic, international, and total box office sales. Therefore, in addition to contributing to efforts to better understanding the impact of the addition of gender diversity and inclusion on motion picture performance, female characters’ meaningful conversation with other females will likely lead to higher return on producers’ investment in motion pictures. Practical implications and contributions to feminist film theory and theory of planned behavior are discussed.
Evans, U. R.,Taylor, C. A. J.,장현구 한국부식학회 1972 Corrosion Science and Technology Vol.1 No.1
The present paper describes a research on Atmospheric Rusting, which has been in progress for 5 years in the Department of Metallurgy at Cambridge University. The discussion is designed to present the connection between the electrochemical mechanism of atmospheric corrosion with that of corrosion un her immersed conditions.