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TV 노출 분석을 통한 프로야구 타이틀 스폰서 기업의 브랜드 가치 평가 연구
김종환 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.6
The purpose of this study was that we made an estimate of the abilities of brand exposure and brand value of sponsor in TV through analyzing the brand exposure of "Samsung stock in mess media which were title sponsors of Pro-baseball in KBS1-TV Sports News at 9. And we offered some materials as the basis of picking up sponsor and sponsor group. To accomplish our purpose, we analysed reporting on Pro-baseball and hold in the name of "Samsung stock 2004" which were broadcasted in KBS1-TV Sports [News at 9 from July, 12, 2004 to Nov, So we measured brand exposure time of sponsor's title. For the analysis of TV exposure we used TV exposure analysis program(Kim, Chong Hwan, 2004) and monitored the brand of title sponsor during the investigating times. All results of these was imput and analysed. The result was as following. First, as a result of analysing the brand exposure of "Samsung stock" was total 1,197 seconds, In particular, the importance of board advertisement turned to be the most highest effect of exposure brand on Pro-baseball was totally 706 seconds. Second, as the consequence of survey on the Frequency of Pro-baseball, Pro-football on the air, Pro-baseball sent out on the air total 509 times, average 4.8 times per day. Third, during these times we also analysed also brand exposure value of sponsor. The result showed that 'Samsung stock" could get ₩611,070,050 exposure value with exposing total 1,197 seconds in KBS1-TV sports news at 9.
鄭淸子,朴南煥 江原大學校附設體育科學硏究所 1985 江原大學校附設體育科學硏究所論文集 Vol.- No.10
This study is designed to examine what is leisure-sport and the transition of sport. Leisure-sports, the conception combined leisure and sport, are amusements(plays) as a social instrument in spare time of human life and extension of physical ability and a kind of organized social phenomena in observing many rules.
高血壓 白鼠의 腦神經細胞膜 Na-K-ATPase에 關한 硏究
金永煥,薛鍾求,李俊揆 충남대학교 의과대학 지역사회의학연구소 1989 충남의대잡지 Vol.16 No.1
To study synaptosomal Na-K-ATPase in the renal hypertensive rats, right kidney was removed and left renal artery was partially ligated 9external diameter=0.38mm) for pyertensive group. For control, right kidney was removed. At four weeks after operation, blood pressure ws monitored with physiography from carotid artery. Synaptosome was prepared from cerebrum to investigate the activity of Na-K-AFTase in the absence of the presence of saponin, Rb-uptaek and ouabain binding experiment. Results are as follows; 1. Blood pressure was significantly increased to 177.4/121.6mmHg in 1-kidney hypertensive rat. 2. In the presence of saponin, total, EGTA-sensitive, azide-sensitive and Na-K-ATPase activity were increased about two folds compared to those in the absence of saponin. 3. In the absence of saponin, Na-K-ATPase activity was significantly decreased compared to control group. These results were the same as in the presence of saponin. 4. ^86Rb-uptake inhibited by ouabain was significantly decreased (about 37%) in the hypertensive group compared to control group. 5. In the ouabain binding experiment, vlaue of Bmax in hypertensive group was decreased signficantly(about 32%), but there was no differnece in the value of Kd between both groups. From these results, it is suggested that the function of central nervous system may be altered due to decreased number of pump or activity of Na-K-ATPase in the 1-kidney, 1-clip hypertensive rats.
Doppler 심초음파도로 진단된 급성심근경색후의 심실중격결손증 2예
성인환,전은석,박종훈 충남대학교 의과대학 지역사회의학연구소 1990 충남의대잡지 Vol.17 No.2
Ventricular septal defect (VDS) has been reconized as a lethal complication of acute mycocardial infaction, and has been diagnosed ventriculography, but these methods are sometimes impossible because of partient's status. Doppler echocardiography has been used as a noninvasive method for detection of ventricular septal defect after acute myocardial infarction. We experienced two cases with ventriculr septal defect following acute myocardial infarction detected by two dimensional and Doppler echocardiography.
金鐘煥,金南萬,朴塡淑,崔鶴鳳 忠南大學校 環境問題硏究所 1986 環境硏究 Vol.4 No.2
This study was undertaken to elucidate the status of trematodes infection at the several localities along the Gagok Stream-side area, Wondeog Eup, Samcheok Gun, Gangwon Do, Korea from February 1985 to July 1986. A total of 2,195 snails was examined for cercaria, and individuals 74(3.4%) were infected with cecaria of trematoda: Cercaria nipponensis, cercaria of Metagonimus yokogawai, M.takahashii and Pseudexorchis major. A total of 105fishes, 10species, 6families was examined for metacercaria, and 4fished (4%), 3 species, 3families were infected with metacercaria of Metagonimus yokogawai, M.takahashii and hasegawa A. A total of 1,014 crayfishes was examind, only one crayfish was positive with metacercaria of Paragonimus westermani. The parasite eggs and cysts from domestic animals (11cats and 13dogs) were found Paragonimus westermani, Dihpyllobothrium spp., Toxocara cati, Toxocara canis and Iso pora rivolta.
김의환,최청삼,안병화 한국운동역학회 1994 한국운동역학회지 Vol.4 No.2
The purpose of this study was to develop a judo doll applicable to throwing (Nage-waza) and grappling technique(Katame-waza) training in judo. The height of the doll is 170cm and its weight is 50kg. The weight of the doll can be adjusted by lead belts having various weights that can be attached to the trunk or lower extremities. a judo doll was made of iron steel for skeletal structure vand coil spring for artiualation as similar to the human being in its shape as possible. The skin of the doll was made by soft rubber to be like human skin and protect the doll from an impact exerted during falling down by attack. Judo uniform(Judogi) is worn to the doll like as real human being. The knee angle can be flexed up to 35 degrees backward, torso 30degrees and doll itself 15degrees forward. The electric magnet plate was installed on the floor to keep the doll standing-together(Kumi-kata) the basic natural - position(Shizen-tai) and exert a certain amount of resistive force against an attacker to maximize training effect. Its magnetic force interacted through the iron feet of the doll can be varied by a control system. A structural frame having electric motor and control unit was constructed to automatically put the fallen doll back up to its original Kumi-kata and Shizen-tai after attack. Practicing with this doll has some advantages. It can be used to practice and train alone in such a way to prevent human parter from possible severe injuries. Also it is possible to use biomechanical analyses of judo skills more effectively with the attachment of sensors in the proper location
자궁내막증 판별에 대한 표지자로 β-catenin에 대한 연구
최종환,류려선,서재홍 朝鮮大學校 附設 醫學硏究所 2008 The Medical Journal of Chosun University Vol.33 No.2
Backgrounds: β-catenin, a member of the catenin family, is an adhesion molecule normally present in the sub-plasmalemmal cell membrane. It is abnormally transferred to the nuclei when the adenomatous polyposis coli pathway, on which it depends, is altered. Abnormal β-catenin expression is documented in fibromatosis, intestinal polyps and endometrial carcinoma. The diagnosis of endometriosis is usually straightforward. However, it may be difficult to distinguish between endometriosis and other entities when the epithelial component is scare. There is currently no other marker that helps support the diagnosis of endometriosis. Design: This study aimed at: (a) determining whether β-catenin can identify normal endometrial tissue (proliferative phases and secretory phases), and (b) Validating the potential utility of β-catenin in identifying the stroma and glands in endometriosis. In addition to 22 cases of normal endometrial tissue. We tested 46 cases of endometriosis using β-catenin antibody (clone 14, transduction Labs) via immunohistochemistry. Results: 43 out of 46 cases of endometriosis showed Co-expression of β-catenin on both the gland and storma (either nuclear or membranous pattern). In the remaining 3 cases, β-catenin's expression was only focal. The stroma in 21 out of 22 cases of normal endometrium was detected by β-catenin, showing either a membranous or nuclear signal. In only 1 case, the signal distribution was very focal. No of the internal negative control tissues (ovarian stroma, myometrium) showed any significant levels of β-catenin expression. Conclusion: This study shows that β-catenin can successfully detect the glandular and stromal components of endometriosis, with a striking contrast to surrounding tissue, resulting in a very 'clean' background. β-catenin, thus, has the potential of identifying these lesions in morphologically equivocal situations. The mechanisms of abnormal expression of β-catenin on the stroma of endometriosis is unclear, and warrants further investigations.
김성환,박종삼,이준일 대구보건대학 1997 대구보건대학 論文集 Vol.17 No.-
Total Skin Electron Therapy(TSET) was used to treat superficially widespread skin legions such as mycosis fungoides and achronic progressive lymphoma. This paper described the dosimetry for the TSET at energy of about 6 MeV electron beams(Linear Accelerator, Siemens Mevatron KD) with dual field beams. The optimal conditions of the TSET were achieved when source skin distance was 500 cm, the angle between dual beams was 28^(。) and thickness of acryle filter was 0.8cm. At that time, the mean energy of electron beam was 3.8 MeV and the filed size of electron beam at the patients treatment plane was 180×100 ㎠. Within this rectangle, the uniformity of dose distribution was ±10% and the uniformity was ±5% except comer of the rectangle med. And the dose rate of the center was 11.7 cGy/min.