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중국인의 식생활 유형에 따른 음료 선택속성에 관한 연구 - 천진 지역을 중심으로 -
정성,박영일,주나미,Cheng, Cheng,Park, Young Il,Joo, Nami 한국식품영양학회 2014 韓國食品營養學會誌 Vol.27 No.6
The study is part of the Chinese beverage selection attributes according to dietary style purchases based on the different dietary styles among different factors and consumer behavior analysis of consumer characteristics. The subjects of study were for the people living in Tianjin China objects directly in the local implementation of the questionnaire survey. A statistical analysis of 455 was conducted using SPSS 19. Using the general statistical analysis and cause analysis and reliability analysis, ANOVA test and cross analysis. Investigation object types related dietary style 20 projects, selection attributes 14 exploratory analysis of the causes, according to the results of dietary style in five factors, respectively of the health oriented, convenience oriented, economy oriented, gourmet oriented, food safety oriented convenient type named pursuit. Selection attributes is to consider three items of the preference factors, production and functional factors, information factors named. Food safety oriented showed a high percentage, Gourmet oriented compared to other types of higher proportion of singles. Food safety oriented production and functional factors to purchase consideration magazine and newspaper has obtained the information. Gourmet oriented production and functional factors to purchase consideration TV and radio were obtained by using the information. Health oriented green tea beverages have been preferred.
The Study of Chinese Totem Design:Using the Gestalt Psychology
Cheng Cheng(정성),Jinho Lee(이진호) 한국콘텐츠학회 2009 한국콘텐츠학회 종합학술대회 논문집 Vol.7 No.1
Totem culture is a basic culture in all countries. A totem is any supposed entity that watches over or assists a group of people, such as a family, clan, or tribe.(Merriam-Webster Online Dictionary and Webster's New World College Dictionary, Fourth Edition). Totems support larger groups than an individual person. In kinship and descent, if the apical ancestor of a clan is nonhuman, it is called a totem. Normally this belief is accompanied by a totemic myth. And for the ages past, many totems for family. clan and tribe merged in one or two which comes to be a totem culture. We can know many things from the totem of our Ancestors.