http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
A Study on the Organizational Culture of OPPO
Ai-Lin Qiu,Yue-Ying Wang,최명철,Bang-Bo Chen,김한얼 국제문화기술진흥원 2024 International Journal of Advanced Culture Technolo Vol.12 No.1
The Internet industry is developing at a high speed and entering the stage of convergence of everything, in which mobile devices are a key part, and smartphone manufacturing enterprises are developing rapidly in this environment. As one of the smartphone manufacturing enterprises that have dominated the Chinese smartphone market for many years, OPPO enterprise has developed rapidly and occupied a large share of the smartphone market. As a globally renowned technology company, its unique organizational culture is behind its success. In this study, through the analysis of OPPO's information and related literature, we found that OPPO's organizational culture has the characteristics of emphasizing teamwork, focusing on innovation, and advocating customer first. This organizational culture not only enhances employees' sense of belonging, but also promotes the company's long-term development. This study is not only important for understanding OPPO's success, but also for other companies to construct and optimize their organizational culture.
중국관광객의 테마파크 체험경제요소, 기억, 플로우 및 체험만족 간의 영향관계 분석
임애선(Ai-Xian Lin),전재균(Jae-Kyoon Jun) 한국자료분석학회 2022 Journal of the Korean Data Analysis Society Vol.24 No.1
최근 중국에는 테마파크가 잇따라 개관하면서 COVID-19에도 불구하고 많은 관광객들이 방문하고 있다. 본 연구에서는 Pine, Gilmore(1998)의 체험경제이론을 테마파크 방문객에 적용하여 중국 테마파크 산업을 위한 시사점을 제시하고자 하였다. 본 연구는 체험경제요소, 기억, 플로우, 체험만족 간의 영향관계를 분석하는 것을 목적으로 하였다. 조사 대상으로는 중국 테마파크를 체험하고 출구에서 나오는 관광객을 선정하였으며, 설문 조사는 자기기입식 방식으로 진행하였다. 총 400부의 설문지를 회수했으나 불성실하게 작성된 것으로 판단된 38부를 제외한 362부를 분석에 활용하였다. 실증 분석 결과를 요약하면 다음과 같다. 첫째, 테마파크 관광객의 체험경제 요소는 오락체험, 교육체험, 일탈체험, 심미체험 등 4개의 요인으로 확인되었다. 둘째, 오락체험, 일탈체험, 심미체험만이 기억에 유의한 긍정적인 영향을 미쳤다. 셋째, 교육체험을 제외한 모든 체험요소는 플로우에 유의한 긍정적인 영향을 미쳤다. 넷째, 기억은 체험만족에 유의한 긍정적인 영향을 미쳤다. 다섯째, 플로우는 체험만족에 유의한 긍정적인 영향을 미쳤다. 마지막으로 연구결과를 기초로 테마파크 운영에 보탬이 될 수 있는 시사점을 제시하였다. Recently, theme parks have opened one after another in China, attracting many tourists despite COVID-19. In this study, Pine, Gilmore (1998) s experience economy theory was applied to theme park visitors to present implications for the Chinese theme park industry. The purpose of this study was to analyze the influence relationship between experience economy dimensions, memory, flow, and experience satisfaction. As for the survey, tourists from the exit were selected after experiencing the Chinese theme park. The survey was conducted in a self-administered manner. A total of 400 questionnaires were collected, but 362 copies were used for analysis, excluding 38 copies that were judged to be unfaithful. The results of the empirical analysis are summarized as follows. First, entertainment experiences, escapism experiences, and esthetic experiences had a significant positive effect on memory. Third, all experience dimensions except for education experience had a significant positive effect on flow. Fourth, memory had a significant positive effect on experience satisfaction. Fifth, the flow had a significant positive effect on experience satisfaction. Finally, based on the research results, implications that can contribute to the operation of the theme park were presented.
Promoter Analysis of Bombyx mori Nucleopolyhedrovirus Ubiquitin Gene
Xu’ai Lin,Yin Chen,Yongzhu Yi,Jie Yan,Zhifang Zhang 한국미생물학회 2008 The journal of microbiology Vol.46 No.4
The aim of this study was to analyze the characteristics of Bombyx mori nucleopolyhedrovirus (BmNPV) ubiquitin gene promoter and the effects of conserved motifs, such as TAAG, TATA, and CAAT, along with baculovirus enhancer homologous region 3 (hr3), on promoter activity. Ubiquitin gene of BmNPV was expressed during the late phase of virus infection. In the presence of viral factors, significant reduction of promoter activity was observed by deletion of -382 to -124 bp upstream of ATG. The fragment between -187 and -383 bp upstream of ATG, including distal TAAG, CAAT motif, and TATA box, could also drive expression of the reporter gene. The mutation of cis-elements TATA boxes and TAAG motifs significantly decreased the promoter’s activity, while CAAT mutations enhanced promoter activity by 2- or 3-fold, as compared with the native promoter. In the presence of BmNPV, hr3, both located downstream of the reporter gene of the same vector, and separate vector, could significantly enhance transcription activity of ubiquitin promoter as compared to the control. We concluded that BmNPV ubiquitin gene might be regulated by dual sets of promoter elements, where TAAG and TATA box may positively regulate the expression of ubiquitin, while CAAT motif functions as a negative regulator. Viral factor(s) play an important role in the co-activation of hr3 and promoter.