http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
홍성태,현재혁,Hong, Sung Tae,Hyun, Jae Hyuk 한국지하수토양환경학회 2014 지하수토양환경 Vol.19 No.6
The following research was initiated in order to compare the relationship between the amount of gunfire shot and its resulting heavy metal pollution rate. The research was conducted at two firing ranges located inside a military unit stationed in the rear strategical area, where one full distance firing range is used by soldiers in active service, and the other is used by recruits and reserves. The heavy metal pollution rate was measured also on water sample collected from the target zone while raining. Based on values such as the real amount of gunshot fired, amount of heavy metal in the soil of the target zone, and the degree of heavy metal pollution for each firing range, the research showed that although pollution rate was higher when more gunshots were fired, there was no close correlation between the two. The water samples showed that this might result from the soils containing heavy metals eroded and transported by rain due to the target zone having no vegetation.
홍성태(Hong, Sung-Tae),나운봉(Na, Woon-Bong),김선숙(Kim, Sun-Sook),박성영(Park, Sung-Young) 한국소비문화학회 2013 소비문화연구 Vol.16 No.3
기업이 제공하는 서비스 접점에서 소비자들은 다양한 종류의 경험을 하게 된다. 소비자들은 이러한 경험을 바탕으로 서비스 브랜드에 대한 평가를 통해 태도, 만족을 형성하고 궁극적으로 구매를 하게 된다. 그러나 기존의 서비스 품질(SERVEQUAL) 측정 방법은 고객의 기대 또는 지각 수준이 서비스 제공자 측면에서 타당성이 있고 정확한 반응이라고 하기에는 한계가 있다는 지적이 있었다. 따라서 서비스 브랜드를 보다 통합적인 관점에서 서비스 산업의 특징에 적합하고 타당성 있는 브랜드 관리 및 브랜드 자산 측정 모델에 대한 연구가 필요하였다. 본 연구는 이러한 문제 의식을 가지고 서비스 브랜드에 적합한 측정 모델을 도출하기 위해 영어 학원 이용자들을 대상으로 학원 브랜드의 내재적, 외재적 단서를 근거로 '속성, 혜택, 가치'의 3가지 수준으로 브랜드를 평가하는 서비스 브랜드 자산 측정 모델을 제안하였다. 그리고 모델 타당성을 검증하기 위해 SERVQUAL 모델과 비교를 중점으로 검증하여 다음과 같은 결과를 밝혀냈다. 첫째, 각 구성개념과 소비자 만족 및 구매 의도와의 회귀분석을 통해 SERVQUAL 모델보다 소비자의 만족을 잘 설명하고 있는 것으로 밝혀냈다. 둘째, 브랜드 선호도 예측 검정을 통해 SERVQUAL 모델보다 높은 예측률을 나타내고 있음을 밝혀냈다. 마지막으로 서비스 브랜드는 기존제품 브랜드와 달리 서비스 접점에서 발생되는 서비스 제공자와의 상호작용 속성과 소비자가 느끼는 심리적 가치 요인이 소비자 만족에 영향력이 큰 중요한 요인임을 밝혀내었다. 본 연구는 그 동안 상대적으로 연구가 부족하였던 서비스 브랜드의 브랜드 자산 형성의 구성 요인을 밝혀내고, 서비스 브랜드 자산 측정에 대한 모델을 제시함으로써 서비스 브랜드 기업의 마케팅 담당자들이 소비자에게 서비스 경험을 제공하는 접점에서 보다 효과적으로 소비자와의 관계를 구축하고 유지하며, 소비자의 만족을 유도해낼 수 있는 방안을 도출해낼 수 있는 근거를 제시하는 실무적인 시사점을 제공한다. Consumers make various experiences at moments of truth provided by companies. Based on such experiences, consumers evaluate service brands and choose what to buy through judgment. According to the existing way of measuring the service quality (SERVQUAL), however, customers' expectation and the level of their awareness have limitations to be considered adequate and exact reactions in terms of service providers. In consequence, there was the necessity to conduct research about measurement models which are suitable and adequate for the characteristic of service brands. For this study of users of English institutes, a service brand equity measurement model was suggested to assess the brand about three standards, "Attribute, Benefit, Value" based on internal and external conditions of the brand, in order to draw a suitable measurement model for a service brand. The verification process focused on SERVQUAL models and comparison to verify the appropriateness of a service brand equity model proposed by this study. First, it was found that the model explained consumer satisfaction better than the SERVQUAL model through a regression analysis of each construct, consumer satisfaction and purchase intention. Second, it was found that the model showed a higher hit ratio than the SERVQUAL model through satisfaction forecast verification. Finally, it was found that unlike existing product brands, in a service brand, interaction attribute factors with service providers had important influence on consumer satisfaction in the service moment of truth. There haven't been many studies of service brands. This study is aimed at figuring out elements of brand equity of a service brand and providing a practical message to suggest a basis to effectively establish and maintain relations with consumers and to draw a way for inviting consumer satisfaction at the point of contact where persons in charge of marketing at a service brand company provide service experience to consumers by suggesting a model about service brand power measurement.
홍성태 ( Sung-tae Hong ),박동웅 ( Dong-wung Park ) 한국고등직업교육학회 1999 한국고등직업교육학회 학술대회 논문집 Vol.1999 No.11
Today, unexpected disasters frequently threaten citizen's lives and properties under the situation that the contemporary society is more diversified and highly advanced as times go. Considering that, the FFEOS using proper GIS to reality is much demanded to respond rapidly to the complicated and diversified disasters and make ourselves active in coping with the job related to fire fighting rescue and emergence, furthermore, provide them high qualified administration service. In the paper, we're going to develop the FFEOS by setting up the database of community information, urban information and information on all sorts of civic infrastructures. Then, we’ll intensify disaster-controlling function through the computerization of fire fighting administration and ordering system in order to make people's lives stable and level up our welfare and suggest the FFEOS as a basic model at the same time, even furthermore, spread the system to any fire fighting administration in all region of this country.