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홍병숙 ( Byung Sook Hong ),조유현 ( You Hyun Cho ),이은진 ( Eun Jin Lee ),박성희 ( Sung Hee Park ),백인선 ( In Sun Baik ),권유진 ( You Jin Kown ) 중앙대학교 생활문화산업연구소 [ 구-생활과학연구소] 2007 생활과학논집 Vol.25 No.-
The Purpose of this study is to analyze the use and cosmetic purchase behavior for middle and elderly women. A survey was conducted from January 20 to February 10 in 2006, among middle and old-aged women. The 393 subjects were used to statistics, and the statistical analysis methods were frequency analysis, The results are as follows: middle and old-aged women were using functional cosmetics for wrinkle and whitening as well asskin lotion, moisture lotion and nutritive cream. They applied basic skin make-up only or partial make-up on the eyes and lips. The proportion of subjects applying basic and colored cosmetics was middle and elderly women group.
홍병숙 ( Byung Sook Hong ),백인선 ( In Sun Paik ) 중앙대학교 생활문화산업연구소 [ 구-생활과학연구소] 2006 생활과학논집 Vol.24 No.-
The purpose of this study was to examine the relationship among psychological factors, clothing attitude and make-up to save as a basis for the development of more differentiated marketing program for clothing and cosmetics industries that rakes the delicate psychological factors of men`s into account. In this study, psychological factors effect of men`s appearance management are seven. According to this study, psychological factors effect of men`s appearance management is as follows. Sex Role inventory, Social-Self Efficacy, Self-Esteem, Body Cathexis, Appearance Concern, Depression, Stress. The result of this study were summarized as follows: We could discover that men getting high femininity of sex role inventory had more interest of appearance management than men getting masculinity of sex role inventory. We could discover that men getting high interest about social-efficacy, self-esteem, body cathexis, appearance concern had more interest of appearance management than men getting low interest of them. We could discover that men getting high about depression, stress had more interest of appearance management than men getting low interest of them.
TV홈쇼핑에서 경품 및 사은품행사가 의류상품 구매에 미치는 영향
홍병숙 ( Byung Sook Hong ),백인선 ( In Sun Paik ),이지연 ( Ji Yun Lee ),백영숙 ( Young Suk Paik ),윤혜원 ( Hae Woon Youn ),이정 ( Jung Lee ) 중앙대학교 생활문화산업연구소 [ 구-생활과학연구소] 2005 생활과학논집 Vol.22 No.-
The effect of advertisement itself have lowered due to excessive advertisements resulting from the recent fierce competition between firm. Comsumer are gradually becoming more sentitive to price and firms are expecting their sales to increase rapidly. In this situation, the TV home-shopping is showing high interests in sales promotion that can be said to be the short-term incentive to consumers. In addition to regular price discount, TV home-shopping is making practical use of the sales promotion method of providing consumers with premium or gift while maintaining normal price. Therefore, this study attempted to investigate what effect the premium event by the TV home-shopping had on comsumers` clothing purchase with a focus on the premium event taking root as the sales promotion technique of the TV home-shopping.
동대문 패션시장의 구조적 특성 분석을 통한 유통 활성화 정책 연구
홍병숙(Byung Sook Hong),이은진(Eun Jin Lee) 한국유통학회 2007 流通硏究 Vol.12 No.5
동대문 패션시장은 패션상품의 생산과 판매의 집적지로서 저가상품 유통의 핵심적 역할을 수행해 왔다. 그러나 패션 유통구조의 급변화로 동대문 소매업체의 축소 및 유통단절 현상이 나타나고, 동대문 패션시장의 경쟁 우위가 심각한 위협을 받고 있다. 이에 따라 본 연구는 동대문의 구조적 특성을 알아보고, 동대문이 지닌 강점과 약점, 기회와 위협요인 등의 SWOT 분석을 근거로 하여 동대문 패션시장의 유통 활성화 정책을 수립하였다. 또한 지자체와 중앙정부의 동대문 지원정책 분석을 통하여 동대문 패션시장의 활성화를 도모할 수 있는 실질적이고 구체적인 정책방안을 제안하였다. The DongDaeMoon fashion market was carried out the core role of low price distribution as production and selling illuviation of fashion merchandise. But DongDaeMoon retailer's reduction or distribution break has shown by sudden change of fashion distribution structure, and the competition superiority has threatening seriously. Therefore, this study understood structural characteristic of DongDaeMoon fashion market and formulated a distribution revitalization policy by SWOT analysis. Also, through policy analysis of the local government, this study proposed effective policy for distribution revitalization of DongDaeMoon fashion market.