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한은진(Eun Jin Han),백은(Eun Baik) 한국가구학회 2021 한국가구학회지 Vol.32 No.2
Biomimicry is a concept that studies the characteristics of natural ecosystems and organic matter and reflects them to human life through advanced science and technology and is widely used in various fields such as medicine, engineering, architecture, and design. In particular, in the design field, the importance of the Biomimicry concept is recently emerging the eco-friendly design trend and sustainability. This study intends to play a role as basic research that will be used in the future development of the biomimicry concept-furniture design by identifying the characteristics and deriving the type by analyzing the case of the biomimicry furniture dyne up to the present according to the trend of the times. The recent Corona pandemic has become an essential opportunity to change the way humans view-to-nature. From the perspective of symbiosis between humans and nature, Biomimicry furniture design will be developed into a meaningful design methodology that can deliver messages of healing and comfort.
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한은진 ( Eun Jin Han ),선종갑 ( Jong Gab Sun ),민혜선 ( Hae Sun Min ) 대한관광경영학회 2013 觀光硏究 Vol.28 No.3
최근 주류시장에도 웰빙 바람이 불면서 알코올 도수가 높은 술을 피하려는 주류문화의 변화로 와인을 찾는 소비자들이 늘어나고 있다. 이와 관련하여 특정외식업체에 대한 서비스선택속성과 이용고객의 행동을 연계하거나 와인소비와 관련되어 분석한 연구들은 많이 있으나, 와인선택속성이 고객의 선택에 미치는 직접적인 영향을 규명한 연구는 미미한 수준이다. 따라서 본 연구의 목적은 와인선택속성을 이용한 주요 결정요인과 그 관련 변수들의 영향정도에 대한 평가와 와인 수요모형추정을 통하여 와인 수요의 결정요인을 분석하는 것이다. 본 연구는 와인을 음용한 경험이 있는 소비자를 대상으로 조사되었다. 와인수요모형 추정을 위하여 절단된 포아송모델(Tuuncated Poisson Model)을 이용하였고, 와인 수요모형 추정결과는 다음과 같다. 첫째, 와인 선택속성 요인의 경우 구매 장소 및 이미지·추천 및 정보가 긍정적인 영향을 미치는 것으로 나타났다. 또한 내향적 특성 및 포도품종 및 지명도가 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로, 인구 통계적 변수 중 직업군이 전문직/사무직/공무원이 긍정적인 영향을 미치는 것으로 나타났다. 이 연구의 결과는 와인 마케팅 관련자들이 와인소비자들의 와인구매를 증대시키기 위한 실무적 시사점을 제공할 수 있을 것이다. Recently, wine consumers increases because in the market of alcoholic beverages well-being products are more saleable. Instead of avoiding their culture of drinking alcoholic beverages they just change into a healthful one. In connection to this, identified Korean ‘dine out’ enterprise services, choice attributes are connected to consumer behavior, however, so many wine consumer and connected analysis researcher of wine selected attributes eagerly. However, there are many connection on wine services connected to analysis researcher that wine choice attribute the consumers choice, immediately the effect on the examination of the researcher is base on the standard taste. And so the main purpose of the researcher is to make the most essential conclusion for the wine choice attributes. The researcher have undergo an interview to some consumers drinking wine. Using the Tuuncated Poisson Model, wine demand model presumption outcome is as follows. Firstly, the primary factor is wine choice attribute circumstances in purchasing place and image. Recommendation and positive information influence was reached. Likewise introvert special quality as well as grapes variety are also prominent and affirmative influence that come into existence. Lastly, a variable statistics of population shows that among the professional soldier/specialized job/ white-collar jobs/public servants shows an affirmative influence. The result of this research shows that wine marketing connected person, wine consumer, and purchase of wine can provide increases for the business practice suggested points service implication.
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한은진 ( Eun Jin Han ),노정희 ( Jeong Hee Noh ) 관광경영학회 2013 관광경영연구 Vol.57 No.-
Due to China`s economic development and changes of consuming patterns, the desire to consumer wine in China has increased constantly and in this context, the imported wine amount has skyrocketed as well. The purpose of this study is to assume the determinants affecting the consuming amount and the determining process on Chinese people`s wine drinking by establishing the wine demand model of Chinese people because understanding Chinese consumers in China`s wine market is essential for the food service industry related to wine. The analysis result on the determinants of Chinese people`s consuming amount using Truncated Poisson model is considered to propose various wine developments and development measures while promoting effectively targeting wine consumers in China. Through that, it can be used to set up marketing strategy and select target markets by proposing development direction of China`s wine market.
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한은진(Eun Jin Han),이승길(Seung Gil Lee) 한국관광연구학회 2012 관광연구저널 Vol.26 No.4
The purpose of this study is to examine the determinants of Korean food. For this study into the determinants of demand, a truncated Poisson, and a truncated negative binomial distribution model was applied. To select an appropriate model between a truncated Poisson and a truncated negative binomial distribution model, an over-dispersion test was used. To compare the difference of Korean food demand between the Japanese and Chinese tourists a likelihood ratio test was applied. The results showed there was a difference in demand between Japanese and Chinese tourists for Korean food. Ultimately, the survey will be used as an information database to develop a marketing strategy and establish policy for foreign tourists visiting Korea.
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한은진(Eun Jin Han),노정희(Jeong Hee Noh) 한국관광연구학회 2013 관광연구저널 Vol.27 No.6
The purpose of this research is to gain comprehension of the future demand for medical tourism services in South Korea, among residents of Shanghai, China, who already have had experience in using medical tourism services. According to marketing reports the demand for medical tourism services, is expected to increase sharply in the near future among this group. The results of the TNB model of China`s medical tourism shows that: variables related to socio-economic characteristics have positive effects on education; and the factor analysis of medical tourism participation activity shows a positive effective for the skin care factor. Also, in the factor analysis of medical tourism for selection property, it was assessed that selection of property is positively influenced by factors, of the facilitys` medical/technical level, facility service/medical experience, and knowledge of Korean culture. The results and implications, provided by this research, will assist in the proposal of developmental directions for the medical tourism market, of Chinese people, in Korea.
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와인구매자의 소비유형 및 세분화된 와인시장의 특성에 관한 연구
한은진(Eun Jin Han),이승길(Seung Gil Lee) 한국관광연구학회 2013 관광연구저널 Vol.27 No.3
The purpose of this study is to examine customer`s wine consumption types and segmentation of the wine market. The authors performed a factor analysis to extract the dimensions of wine consumption types followed by a cluster analysis based on consumption types. Four cluster types, namely one group preferring a type multi -purpose, second group preferring simple consumption, another group preferring enjoyment, the last group preferring a type of pursuit of knowledge were named. Finally, the multinomial logit model was applied to identify the market to identify the characteristics of the segmented market by considering the percentage of independent variables like gender, age, education level, job, income on each of the segmented markets. Ultimately, the survey will be used to form an information database to develop a marketing strategy for the domestic wine market.
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