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강신구 ( Shin Koo Kang ),문종태 ( Jong Tae Moon ),정은성 ( Eun Seong Jeong ),한상열 ( Sanng Yoel Han ) 한국산림과학회 2012 한국산림과학회지 Vol.101 No.1
This study was carried to improve the facilities in Daegu·Kyungpook public Arboreta. On the basis of visitor`s performance, satisfaction and implicitly derived importance, this study conducted Revised Importance- Performance Analysis, Exploratory Factor Analysis and Regression Analysis between extracted performance factors and overall satisfaction. As a result, ``Plant and Arboretum`s Landscape`` factor was seemed to affect overall satisfaction quite a bit and need to keep up the good work because the attributes belonged to this factor had high importance-performance in Daegu Arboretum. The attributes located in 2quadrant and had a relatively large effect on overall satisfaction were ``Management of information board``, ``Capacity of restroom`` and ``Accessibility to restroom`` in Daegu Arboretum. These attributes are needed to be improved as soon as possible. Kyungpook Arboretum also had similar results in ``Plant and Arboretum`s Landscape`` factor but ``Parking Lot`` factor was more influential to overall satisfaction compare to Daegu Arboretum. Especially, ``Capacity of parking lot`` attribute, one of ``Parking Lot`` factor, was the first one to be improved because it had high importance and low performance.