글로벌화 전략 제안을 위한 국내 패션 브랜드의 분류체계에 관한 연구

추호정 ( Ho Jung Choo ),최미영 ( Mi Young Choi ) 한국의류산업학회 2007 한국의류산업학회지 Vol.9 No.5

글로벌 시장 패션 브랜드 가격 비교 조사 연구

추호정 ( Ho Jung Choo ),이하경 ( Ha Kyung Lee ),백은수 ( Eun Soo Baek ),권현진 ( Hyun Jin Kwon ) 한국의류학회 2013 패션정보와 기술 Vol.10 No.-

보문 : 백화점 판매원의 정서성과 성과압력에 따른 감정노동 연구

추호정 ( Ho Jung Choo ),김현숙 ( Hyun Sook Kim ),전대근 ( Dae Geun Jun ) 한국의류학회 2010 한국의류학회지 Vol.34 No.3

New Fashion Brands in Department Stores

추호정(Choo Ho Jung),문희강(Moon Hee Kang) 한국유통학회 2008 流通硏究 Vol.13 No.1

본 연구는 소비자가 처음으로 접하는 신규 패션 브랜드에 대해 적용시키는 평가기준을 밝히는데 그 목적이 있다. 브랜드 평가기준에 대한 연구로서 다음의 세가지 논점을 강조함으로써 선행연구와 구별되는 차별점을 가진다. 첫 번째로는 본 연구가 개별 제품이나 점포를 포함하는 패션브랜드 수준에 대한 통합적인 평가기준을 밝힌다는 점이다. 두 번째로는 이미 형성된 태도에 의해 영향을 받는 기존 브랜드에 대한 평가기준이 아닌 새로운 브랜드에 대한 최초의 평가기준을 밝히며 본 연구에서의 “신규 브랜드”는 소비자가 처음으로 점포 내를 둘러보고 충분한 직접적 정보를 바탕으로 평가를 한다는 점에서 소비자의 관점에서의 새로운 브랜드로 조작적 정의가 되고 있다는 점이다. 마지막으로 전국적으로 유통되는 대부분의 패션 브랜드가 백화점 내에 입점되는 국내의 현실을 고려하여 소비자가 지각하는 백화점과의 관계의 질과 입점되어 있는 신규 패션 브랜드 평가와의 관련성을 분석하였다. 오백 삼십 칠 명의 여성 소비자에 대한 온라인 조사를 통해 신규 패션브랜드를 평가하는 평가기준 요인 (상품 파워, 점포 내 커뮤니케이션, 브랜드 및 회사 이미지, 판매원, VMD, 구색의 다양성)을 도출하고 이들이 브랜드 태도에 미치는 영향을 회귀모형을 통해 검증하였다. 또한 백화점 관계질의 차이에 따른 신규브랜드 평가 기준과 브랜드 태도의 관련성도 분석하였다. This study proposes new fashion brand evaluation criteria. In developing the criteria, we emphasize the following considerations: first, the object of the evaluation should be the brand rather than the products or store second, the "new" brand should be the "new" brand from the consumer's perspective finally, only fashion brands available in department store are included to examine the relationship between evaluation criteria and consumers' relationship quality perception with a department store. Our data analysis of an online survey panel sample of 537 female consumers produced six new fashion brand evaluation criteria: merchandise power, in-store communication, brand/company image, salesperson, VMD, and assortment variety. New fashion brand evaluation criteria factors include both brand attributes and store attributes. Brand-related evaluation criteria are merchandise power, assortment variety, and brand/company images, whereas store-related criteria are VMD, salesperson, and in-store communication. The associations among brand evaluation criteria, brand attitudes, and the consumers' relationship quality with department store were tested by regression analysis.

IT 패션에 대한 국내 연구 동향

추호정 ( Ho Jung Choo ),남윤자 ( Yun Ja Yuri ),이유리 ( Yu Ri Lee ),이하경 ( Ha Kyung Lee ),이성지 ( Sung Ji Lee ),이새은 ( Sae Eun Lee ),장재임 ( Jae Im Jang ),박진희 ( Jin Hee Park ),최진우 ( Jin Woo Choi ),김도연 ( Do Yuon Kim 한국의류산업학회 2012 한국의류산업학회지 Vol.14 No.4

The purpose of this study was to analyze research trends and make suggestions regarding the future of information technology (IT) in the fashion industry. In this study, 437 papers written regarding IT fashion from five major journals published between 2000 and 2011 were examined. The research areas were then organized by subject and keyword, and divided into 16 high-context categories. Two IT fashion maps were constructed, one from a fashion consumer`s perspective, and the other based on the fashion industry`s supply chain. This study identified important trends in IT fashion such as: 3D scanners, 3D digital renderings of the human form, 3D digital garments, smart garments, mass customization, production automation, online shopping, home shopping, online communities, e-commerce, digital media, virtual reality, e-tail, the digital generation, E-CRM, and education. Data from body scans was collected and applied to production, and research on smart textiles was also carried out. As for IT fashion`s service areas, the majority of the research focused on online shopping or online communication. Additionally, research done on avatars and cyber space, and studies on social networking services are shown. The results of this study indicated that a new field of research has opened and that current research has been developing. Also, this study showed what is needed to expand and strengthen IT fashion.

가계의 지속가능한 자연자원 소비에 대한 국내 생활과학 연구 (2000-2013) 고찰

추호정 ( Ho Jung Choo ),나종연 ( Jong Youn Rha ),백은수 ( Eun Soo Baek ),김효정 ( Hyo Jung Kim ) 대한가정학회 2015 Human Ecology Research(HER) Vol.53 No.1

The purpose of this study is to understand what we have learnt thus far on the sustainable consumption of natural resources by household in Korea. We propose a two-wing model designating households as the main agent of sustainable living where both the production of human resources and the consumption of natural resources take place. In the current study, we focused on the sustainability of natural resource consumption. Undertaking an empirical study, we selected 10 major journals that represent each area of human ecological research and then, identified 120 relevant studies regarding sustainability published since 2000. First, we classified 381 keywords into three categories: production, consumption, and social environment, and the identified studies were then classified in one of the seven categories created by combinations of the abovementioned three categories: production (P), consumption (C), social environment (S), productionconsumption (PC), production-social environment (PS), consumption-social environment (CS), and productionconsumption- social environment (PCS). The results showed that the sustainability of natural resources has been mainly investigated in the fields of clothing & textiles and food & nutrition. Further, consumer science research has been conducted in the area of consumption-social environment and consumption-production. The current study indicates that the field of human ecology has created and accumulated knowledge to support sustainable living. In the future, we need to conduct more integrated research across disciplines and methods and promote research interest in the underdeveloped area of sustainability research in human ecology.

연구논문 : 패션제품에 대한 모바일 구전효과 -페이스북을 중심으로-

정지은 ( Jieun Jung ),추호정 ( Ho Jung Choo ),이하경 ( Ha Kyung Lee ) 한국의류학회 2013 한국의류학회지 Vol.37 No.2

This study investigates the effects of information type direction of information method of suggestion tie strength and interactions among these variables on the acceptance and diffusion of fashion product information in the mobile Facebook environment. Two subsequent studies were conducted to test the relationships among mobile SNS WOM factors. Two independent on-line surveys were implemented. Six hundred forty consumers aged between 20 and 39 were recruited for Study 1 and four hundred and eighty for Study 2. We manipulated the WOM delivery situation by information type (factual/evaluative) information directionality (positive/negative) tie-strength (strong/weak) and information presentation method (text/image/rink). Eight scenarios were developed and randomly assigned to the research participants. Frequency analysis reliability factor analysis regression analysis and ANOVA were implemented using SPSS 18.0. The Analysis of experiment data produced interesting results. Most WOM factors (including the information type information presentation method and tie strength) influence WOM acceptance; however only the tie strength effected WOM activity. It was also proven that people are prone to accept information that is more realistic objective and negative and they tend to accept information with visual factors such as images and video clips rather than a simple text message. In this study we offer a practical perspective to fashion industry and marketers who have an interest in SNS marketing. We have defined the distinct characteristics of mobile WOM that have been formed by a combination of former on/off-line WOM characteristics. To examine the moderating roles of two types of consumer innovativeness fashion innovativeness and technology innovativeness were also measured and found to have significant moderating effects between mobile SNS WOM factors and their consequences. The paper concludes with a discussion on managerial implications and limitations.

연구논문 : 신진 디자이너 브랜드의 시장 지향성 고찰

윤소정 ( So Jung Yun ),추호정 ( Ho Jung Choo ) 한국의류학회 2015 한국의류학회지 Vol.39 No.6

This study explores the level of designer brands`` market oriented attitude through a conceptual framework of market orientation. Designer brands have rapidly increased in the Korean fashion market with a competitive environment that pushes designers to improve market oriented attitudes and strategy. Designers working for 20 brands that the government designated as ‘promising creative designer brands’ were invited for in-depth interviews, 19 designers from 18 brands participated in this study. The generation of market intelligence that composes market orientation meant that the designers were confirmed to collecting different types of information according to information sources. They showed interest in collecting information on the exploration of design trends from overseas designers as well as operational and managerial information from domestic designers. Fashion-related stakeholders mainly collected feedback on design concepts from the press and public institutions. They collected customer feedback from buyers; however, appropriate feedback was inadequate. Designers generally appeared to place less value on the collection of customer responses and opinions; however, two groups of designers showed customer-oriented attitudes according to accumulated experience. The market-oriented attitude of top designers had an important role in designer brands; consequently, top designers should be properly trained to improve market-oriented attitudes to increase market performance.

창의적 의복소비행동에 대한 실행연구

김우빈 ( Woo Bin Kim ),추호정 ( Ho Jung Choo ) 한국의류학회 2020 한국의류학회지 Vol.44 No.4

This study investigated how experience of creative dressing tasks influences consumers' perceptions and behavior towards clothing consumption. Consumer creativity can solve several problems in consumption practices; however, few studies have analyzed it in the consumption context. This study adopted an action research method so that consumers could experience creative clothing consumption in their daily lives. In-depth interviews and participant observations were conducted on eight adults in their 20s and 30s. Participants had to dress creatively 10 times and recorded their creative fashion styles, the ideas they used, and their feelings during the tasks in a consumer diary. The main results were as follows. Participants regarded the meaning of creative dressing as a ‘visually novel, transformative, and hiding the physical flaws’. Based on these characteristics of creative dressing, they showed many creative ideas by expanding the product usages or varying coordination among the fashion items. As a result of the task experience, participants became aware their stagnant fashion style and reflected on shopping habits and low clothing usage-efficiency. This study is meaningful in that it systematically explored creative clothing consumption behavior step by step from a consumer perspective.

직장 복식규범과 패션점포 판매원의 미적노동

김현숙(Kim, Hyun Sook),추호정(Choo, Ho Jung) 한국디자인문화학회 2017 한국디자인문화학회지 Vol.23 No.4

판매원은 고객과 대면하는 과정에서 다양한 역할을 수행한다. 특히 판매원의 역할 중에서 조직의 미를 체화하는 미적노동은 종업원이나 기업 모두에게 중요한 의미를 가진다. 종업원과 조직의 장기적인 이익을 위해 미적노동 수행의 원인과 결과를 밝히고 미적노동의 형성과정에서 생기는 긍정적인 측면과 부정적인 측면을 포괄적으로 이해할 필요가 있다. 본 연구의 목적은 패션점포 판매원의 미적노동 수행과정에서 직장복식규범이 미적노동의 수용 및 갈등에 미치는 영향의 정도를 살펴보고, 미적노동의 결과 고객지향성과 직무만족에 미치는 영향을 보고자 한다. 이러한 목적을 위해 다음과 같이 연구가설을 세우고 이를 통계적으로 검증하였다. (1) 직장복식규범은 판매원의 미적노동에 유의한 영향을 줄 것이다. (2) 판매원의 미적노동은 고객지향성에 유의한 영향을 줄 것이다. (3) 판매원의 미적노동은 직무만족에 유의한 영향을 줄 것이다. (4) 판매원의 고객지향성은 직무만족에 유의한 영향을 줄 것이다. 연구방법은 선행연구 고찰을 바탕으로 연구모델 및 연구가설을 설정하였으며 설문지법을 사용하여 조사한 내용을 통계 분석하고 가설 검증 결과 및 결론을 제시하였다. 연구방법으로는 패션점포 판매원을 대상으로 설문을 진행하였다. 설문지는 282부를 분석에 사용하였고 통계분석은 SPSS18.0과 AMOS19를 이용하여 확인적 요인분석과 구조방정식 모형 분석을 하였다. 연구 분석 결과 공식적 직장복식규범은 미적노동의 수용에 정적인 영향을 주었고 미적노동 갈등에는 유의한 영향을 주지 않았다. 반면 비공식적 직장복식규범은 미적노동 수용에는 유의한 영향을 주지 않았고 미적노동 갈등을 높게 했다. 이로부터 직장복식규범중 공식적인 복식규범은 미적노동의 수행에 긍정적으로 작용하는데 반해 비공식적인 복식규범은 부정적으로 작용함을 알 수 있다. 한편 미적노동 수용은 고객지향성에 정적인 영향을 주었으며, 미적노동 갈등은 고객지향성에 부적인 영향을 주는 것으로 나타나 미적노동의 자발적인 수행의 중요성을 알 수 있었다. 또한 미적노동 수용은 직무만족에 유의한 영향을 주지 않았으나 미적노동 갈등은 직무만족에 부적인 영향을 주는 것으로 나타나 미적노동의 역기능을 보여주었다. 고객지향성은 직무만족에 정적인 영향을 주었다. 본 연구에서는 패션점포 판매원의 미적노동 수용 및 갈등에 영향을 주는 요인과 결과 요인을 밝힘으로 미적노동 수행의 프로세스를 이해하는데 도움이 될 것이며 조직성과를 높일 수 있는 전략적 방안을 모색하는데 활용될 것이다. While salespersons play multiple roles encountering customers, especially aesthetic labor embodied of corporate image has significant meaning to organizations as well as themselves. It warrants long term benefits of employees and organizations to identify the cause and effect of aesthetic labor and to inclusively understand its positive and negative facet in the process. The study aims to identify the effect of workplace clothing norms on the acceptance and conflicts of aesthetic labor, and also to identify its result on customer orientation and job satisfaction in order to of understand the process in which salesperson performs aesthetic labor. For this purpose, it addresses and tests the hypotheses, i.e., (1) workplace clothing norms have significant effect on aesthetic labor of salesperson; (2) aesthetic labor of salesperson has significant effect on customer orientation; (3) aesthetic labor of salesperson has significant effect on job satisfaction; and (4)customer orientation of salesperson has significant effect on job satisfaction The scope of research includes to set up the research model and hypotheses based on literature review, to analyze survey data, to test hypotheses, and to suggest results and conclusions based on statistical analysis. The survey questionnaire was answered by salespersons working in fashion retail stores. A total 282 responses are analyzed by confirmatory factor analysis and structural equation model with SPSS 19.0 and AMOS 19.0. The results are as follows. Formal workplace clothing norms influence aesthetic labor acceptance and do not affect aesthetic labor conflict. On the other hand informal workplace clothing norms do not influence aesthetic labor acceptance and affect aesthetic labor conflict. This shows that formal workplace clothing norms work positively with the performance of aesthetic labor and informal ones do negatively. In the mean time, it demonstrates the importance of spontaneous performance of aesthetic labor that aesthetic labor acceptance positively affects customer orientation and aesthetic labor conflict negatively does. Furthermore, it shows dysfunction that aesthetic labor acceptance does not significantly influence job satisfaction and aesthetic labor conflict negatively influences job satisfaction, The results help understand the process of aesthetic labor and seek strategic alternatives to increase organizational performance by analyzing the cause and effect of aesthetic labor acceptance and conflict of salesperson in fashion stores.