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골프용품에 대한 브랜드 경험이 브랜드태도와 행동의도에 미치는 영향 관계 연구
전주원(Chun, Joo-Won),이병찬(Lee, Byung-Chan) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.4
This study was intended to verify the relationship between brand attitude and behavioral intention by brand experience of golf ball brand. To achieve the goal, set up the research model with brand experience and brand attitude, brand attitude and behavioral intention of Golf Ball Brand. A number of 269 questionnaires were conducted by golf supplies customers. This research adopted frequency analysis, reliability analysis and correlation analysis with SPSS 18.0 and confirmatory factor analysis and structural equation model with AMOS 18.0. The result are as follows: First, affective experience and intellectual experience had significant influence on brand attitude. However, Sensory experience and Behavioral experience had no influence on brand attitude. Second, brand attitude had significant influence on re-purchase behavior. Third, brand attitude had significant influence on recommendation intention. In conclusion, set up the marketing strategy is needed to have a friendly brand attitude by providing a amicable experience of Golf Supplies to enhance the intention of re-purchase and recommendation.
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Ferulic Acid와 관련 페놀화합물의 암세포주에 대한 독성억제효과
한두석(Du Seok Han),전주원(Joo Won Chun),전성우(Sung Woo Jeon),백승화(Seung Hwa Back) 대한약학회 2005 약학회지 Vol.49 No.5
The inhibitory effect of ferulic acid and related phenolic compounds on the growth of normal cell lines and cancer cell line was evaluated by the MTT methods. Ferulic acid decreased the cell viability of human skin melanoma cells by the MTT method and the cell adhesion activity of human oral epithelioid carcinoma cells by the XTT method. These results suggest that ferulic acid has a potential anticancer activity.
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프로농구경기장의 물리적환경과 재방문의도 관계에서 관람만족의 매개효과 연구
정영열(Chung, Young-Ryuel),이병찬(Lee, Byung-Chan),전주원(Chun, Joo-Won) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.3
The purpose of this study was to verify the role of satisfaction as mediator that examine the relationship between the physical environment of professional basketball arena and revisit intention. A total of 254 questionnaires were conducted by Professional basketball spectators of Seoul student gymnasium. This research adopted frequency analysis, confirmatory factor analysis, reliability verification, correlation analysis, structural equation modeling analysis and Bootstrapping utilizing SPSS 18.0 and AMOS 18.0. The results are as follows. First, the physical environment of professional basketball arena had significant influence on viewing satisfaction. Provide a pleasant environment of a professional basketball arena will be preceded because physical environment related to viewing satisfaction. Second, viewing satisfaction was found to have a direct impact on professional basketball arena revisit intentions. Therefore, in order to secure the loyalty of spectator need more efficient facility management through a Needs Assessment it is required. Third, the physical environment of a professional basketball arena was found not to affect the intent to revisit. Positive or negative feelings about the physical environment of the arena through which it can be seen that does not have a direct impact on the revisit intention. Fourth, the viewing satisfaction was identified as having been fully mediating effect on the relationship between the physical environment of professional basketball arena and also revisit intention.
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