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국내외 뷰티 기업의 고객 경험을 위한 가치소비 중심 참여형 활동 사례 분석- 사회적 이슈 관련활동을 중심으로 -
이지민,김보연 사단법인 한국브랜드디자인학회 2023 브랜드디자인학연구 Vol.21 No.4
The study delves into the shift in consumer trends from 'ownership' to 'experience,' underscoring the significance of consumers connecting with a brand's values. Companies are adjusting to evolving social desires, often linked to ESG management and a focus on addressing social issues. This research scrutinizes experiential activities in socially-conscious beauty companies, both domestically and internationally, comparing cases based on brand experience theories by Bernd H. Schmitt, Pine&Gilmore and Lean Startup theory. The integrated and quantified results, encompassing Experiential Activities, Brand Experience, and ESG Management, are presented graphically. The results show that beauty companies addressing social issues are actively engaging in various activities to induce consumer experiences and utilize them as marketing elements. However, as evident from the research background, environmental activities were widespread across all companies, whereas social activities were relatively limited. Unlike overseas cases, South Korean companies lacked a more active integration of online and offline activities. In this way, beauty companies engage in various activities to stimulate consumer experiences, utilizing them as marketing elements and making diverse attempts. This not only fosters new perceptions of each brand among consumers but also yields industrial effects. However, further significance could be derived by analyzing consumer participation behaviors and conducting research on social issues in different domains.
이지민 한국번역학회 2017 번역학연구 Vol.18 No.4
In the digital era, Internet users are actively participating in translation using online platforms and machine translation. Now, crowdsourced translation platforms are in active operation, affecting the overall translation landscape. This case study explores how one of the biggest crowdsourced translation platforms in the world, Flitto, uses general and professional translators, develops translation memories, and uses machine translation. It analyzes Flitto’s services and track record and derives implications for general users and professional translators in the digital era: imposition of literal translation, active use of MT and continued development of MT, decline in translation rates, and unclear intellectual property rights clauses. In conclusion, this study offers several suggestions with focus on the jobs of professional translators and translation researchers, specifically with regard to education of the general public on good translation, development of professional translation databases, using MT and TM in ways that raise translation productivity, development of efficient and effective post-editing strategies, and requesting clarification of intellectual property rights to translation work and educating the public about the rights.
이지민,서교,김한중,이정재 한국농촌계획학회 2005 농촌계획 Vol.11 No.3
As information has been brought to public attention, information storage as well as information usability has been important. Rural information is produced in many areas and institutions. However, it is difficult to use rural information comprehensively. Since formats for management are various, it is difficult to have unified frame. In this research, a schema of database for integrating rural data is designed to improve usability using dimensional modeling. First of all, rural data are analyzed for designing integrated rural database schema. Rural data used are 'National Agricultural Statistics' and 'Gun annual statistical report'. Analysis shows that there are three considerations; administrative district, time-dependency and classification of data. Considering these three requisite, we designed database schema using dimensional modeling. The reason of using dimensional modeling is to improve usability and effectiveness. If the database was designed using ER modeling, many tables have to be joined every searching time. Separately from integrated rural database schema, user's database schema is designed considering usability. Through user's database, users can modify data or generate new data and save these processes. These make it possible to use generated data repeatedly. We evaluate usability, contribution, and effectiveness of data manipulation on the integrated rural database. We propose an integrated rural database structure improving the accessibility and usability of rural data and information and verified the data model based on a practical example.