브랜드 웹툰 스토리텔링의 스핀오프 양상 연구

이영수(Lee, Young-Soo) 한국만화애니메이션학회 2017 만화애니메이션연구 Vol.- No.48

홍보용으로 기획되어 포털 사이트 등에 연재된 웹툰을 브랜드 웹툰이라 한다. 브랜드 웹툰은 웹툰의 호소력을 사용하기 위해 기획된 것으로, 브랜드 스토리텔링의 하나로 각광을 받고 있다. 본 연구는 최근 포털 사이트에 다년간 작품을 연재한 작가들이 다수의 브랜드 웹툰을 연재, 완결한 사실에 주목하였다. 그리고 웹툰과 브랜드 웹툰 간에 표현양식과 서사구조, 그리고 캐릭터가 어떻게 공유되는지 비교, 분석하였다. 이를 통해 웹툰 연재 작가들의 기존의 작가 작품과 브랜드 웹툰 사이에 스핀오프 양상이 나타나고 있다고 보았다. 스핀오프란 이전에 발표되었던 드라마, 영화, 책 등의 등장인물이나 상황에 기초하여 새롭게 다른 이야기를 만들어내는 것을 말한다. 외전 형식이 대표적이지만 그 외에도 정서를 만드는 장르, 컨셉, 세계관, 서사를 전개하는 표현방식과 서사 구조 등 정서를 만드는 이야기의 양식이 동일하거나 동일 캐릭터를 활용하는 경우 스핀오프의 양상이 나타난다고 볼 수 있다. 본 연구는 같은 작가가 만들어내는 브랜드 웹툰과 기존의 웹툰 사이에 이러한 양상이 존재하는지 살펴봄으로써 원 전으로서의 웹툰의 스토리텔링과 브랜드 웹툰의 스토리텔링 양쪽을 고찰하려 하였다. 연구 대상으로는 네이버에서 연재한 곽백수 작가의 <가우스 전자>와 <가우스 임파서블>을 비롯한 5개의 브랜드 웹툰, 김양수 작가의 <생활의 참견>과 3개의 브랜드 웹툰, 김진 작가의 <오늘밤은 어둠이 무서워>와 2개의 브랜드 웹툰, 다음에서 연재한 피터몬 작가의 <잉어왕>과 브랜드 웹툰 등을 삼아, 동일한 이야기 양식과 캐릭터를 비교하여 살펴보았다. 또한 같은 시기 연재한 본래의 작품과 브랜드 웹툰 간의 댓글 수 및 별점 개수 등을 비교하여 호응도까지 살펴보았다. 각 웹툰의 표현양식과 서사구조가 브랜드 웹툰에서 어떻게 나타났으며 호응을 얻었는지 분석하고 살펴본 본 연구는 앞으로 브랜드 스토리텔링에 활용될 수 있는 브랜드 웹툰의 스토리텔링에 도움이 될뿐만 아니라, 웹툰 스토리텔링의 특성을 규명하는데 도움이 될 것이다. A brand webtoon is the webtoon to be planned for advertising. It can be appealed like a webtoon, so recently it becomes popular as one of brand storytelling contents. This study looked at the fact that the webcomic artists have released webtoons having apparent style as a series for many years in the online portal site have published multiple brand webtoons. And it analyzed the expression, narrative structure, and character being shared between their webtoon and brand webtoons. Through this analysis, we can look a spin-off phenomenon between their webtoon and brand webtoons. The spin-off phenomenon means a making the other stories basis on character or situation of drama, movie, novel and etc that have already published, like a supplementary story. And we can recognize a spin-off phenomenon in these cases that have the same story style what make an emotion like the genre, concept, world concept, expression style, narrative structure or use the same characters. For this study, It analyzed Kwak baek soo’s <Gaus Electronics> and 5 brand webtoons including <Gaus Impossible> on Naver, Kim yang soo‘s <A Butting in the Daily Life> and 3 brand webtoons on Naver, Kim Jin’s <Tonight, it’s too dark> and 2 brand webtoons on Naver, and Petermon’s <A Carp King>and 1 brand webtoon on Daum. And It analyzed how the readers have accepted it through making a comparison between number of recommendations and reply of brand webtoon and the original webtoon in the same esason. This research will be helpful for study about brand webtoon storytelling and also webtoon storytelling through analyzing how the expression and narrative structure of webtoon are adapted to brand webtoon and get likability.

Quartz fiber post의 물리적 특성에 관한 연구

이영수,강익제,Lee Young-Soo,Kang Ik-Je 대한치과보철학회 2002 대한치과보철학회지 Vol.40 No.1

The post core system has been used for reconstructon of severely damaged crown by caries or trauma. But problems such as crown exfoliation, post core fracture and root fracture have been reported. Ideal mechanical properies of the post require high fracture strength, high elastic limit and high resistance against fatigue and corrosion Modulus of elasticity of the post should be similar with that of dentine. Low hardness is also required for the convenience of post removal in failure. Furthermore, the post itself must be translucent for the esthetical purpose. Several types of the post have been developed to satisfy the criteria above mentioned. The purpose of this study was to find out the mechanical properties of quartz fiber post by comparing with those of gold post and zirconia post. The results of this study were as follows : 1. Maximal fracture strength and stiffness of quartz fiber post were similar with those of gold post and zirconia post. 2. Young's modulus and hardness of quartz fiber post were lower than those of gold post and zirconia post. Mechanical property of quartz fiber post against post fracture was similar with that of gold post and zirconia post. Mechanical property of quartz fiber post against root fracture was higher than that of gold post and zirconia post. Quartz fiber post could be removed easily due to low hardness.

히트 파이프를 이용한 폐열회수 이용기술

이영수,Lee, Young Soo 대한설비공학회 1988 설비저널 Vol.17 No.3

선하증권의 문제점과 해결방안

이영수,이승훈 ( Young Soo Lee,Seung Hoon Lee ) 한국해운물류학회(구 한국해운학회) 1995 해운물류연구 Vol.21 No.-

황화된 ZnO - Fe2O3 흡착제의 재생반응에 미치는 산화철의 영향

이영수,류경옥 ( Young Soo Lee,Kyong Ok Yoo ) 한국화학공학회 1994 Korean Chemical Engineering Research(HWAHAK KONGHA Vol.32 No.3

The oxidative regeneration over ZnO-Fe₂O₃ mixed metal oxide sorbent sulfided by H₂S was investigated. Complete regeneration was occurred on all the sulfided sorbents containing Fe₂O₃ except pure ZnS. XRD diagram of regenerated sorbents was similar to that of fresh sorbents. Zinc sulfate reported to be generated during the oxidative regeneration was not detected. On the basis of SO₂ uptake curve and the time required for complete regeneration, we concluded that the amount of Fe₂O₃ added did not affect the oxidative regeneration.

미국(美國) 신해운법(新海運法)의 이론적(理論的) 배경(背景)에 관한 연구(硏究)

이영수,Lee, Young-Soo 한국무역상무학회 1992 貿易商務硏究 Vol.3 No.-

Selective Reduction by Microbial Aldehyde Reductase

이영수,김경순,Lee Young-Soo,Kim Kyung-Soon Korean Society of Life Science 2006 생명과학회지 Vol.16 No.3

Aldehyde reductase was purified to electrophoretic homogeneity from Saccharomyces cerevisiae, and then enzymatic reduction of substituted carbonyl compounds was carried out by using the purified aldehyde reductase as a biocatalyst. Under preparative scale reaction renditions, the enzymatic reduction proceeded in high chemical yield with excellent chemoselectivity. The enzymatic reduction product was identified by TLC, GC, Mass, NMR and FT-IR. Benzoic acid, an inhibitor of aldehyde reductase, also potently inhibited the reduction of substituded carbonyl compounds. This enzyme exhibited a broad substrate specificity , and can utilize both NADH and NADPH as cofactors. The enzyme was strongly inhibited by benzoic acid and quercetin. The apparent Km for 4-cyanobenzaldehyde and 3-nitrobenzamide were 4.894 mM and 0.305 mM, respectively. Saccharomyces cerevisiae 로부터 알데히드 환원효소를 정제하였다. 정제된 알데히드 환원효소를 biocatalyst로 사용하여 치환기가 있는 카르보닐 화합물의 선택적 환원을 시도하였다. 효소를 이용한 환원반응의 생성물의 구조를 TLC, GC, Mass, NMR, FT-IR을 이용하여 확인하였으며 효소를 이용한 환원반응이 높은 선택성을 가지고 진행됨을 확인하였다. 또한 이 반응은 알데히드 환원효소의 억제제인 벤조산에 의해 크게 억제되었다. 치환기가 있는 카르보닐 화합물의 선택적 환원반응은 의약품 제조 분야에서 매우 중요한 반응이며 미생물에서 정제한 알데히드 환원효소가 biocatalyst 로서 선택적 환원반응에 이용될 수 있으리라 사료된다.

n-Hexane 및 Benzene이 백서 경골신경에 미치는 영향

이영수,노재훈,문영한,Lee, Young-Soo,Roh, Jae-Hoon,Moon, Young-Hahn 대한예방의학회 1987 Journal of Preventive Medicine and Public Health Vol.20 No.2

n-Hexane and benzene are organic compounds which have been widely used as industrial solvents. However, they are also increasingly recognized as important pollutants in working environment. The purpose of this study is tp analyze neurotoxicity of benzene and n-hexane. In this study, tibial nerve of Sprague-Dawley rats were observed after exposing them to two different concentrations of these compounds (6000 ppm of n-hexane and 2000 ppm of benzene) which were known to be the levels to cause subacute toxicity for the three different periods; two weeks, four weeks, and six weeks. The following results were obtained from the analysis of variance, Duncan's multiple comparison test, and regression analysis: 1) Myelin sheath thickness of nerve fiber for two n-hexane exposed groups (four weeks and six weeks) were both reduced compared with the control group and the benzene exposed group. 2) There were positive relationships between nerve fiber diameter and myelin sheath thickness for both exposed and control groups. 3) There was no significant difference in myelin sheath thickness from equal diameter nerve fibers between benzene exposed group and control group, but the greater number of thin myelin sheath were observed for n-hexane exposed group compared with control group. Thus, it is concluded that n-hexane tends to reduce the rate of growth of nerve fiber more than the benzene and control group. While these results shed light on understanding the effects of benzene and n-hexane, the duration of exposure was not long enough to apply these results to real working environments. In addition, to further understand the mechanims of nerve degeneration caused by organic solvents, both epidemiological and biochemical studies should accompanied by this kind of study.

포스트의 종류에 따른 Empress 2 도재관의 색상에 관한 비교연구

이영수,유동엽,Lee Young-Soo,Yoo Dong-Yeob 대한치과보철학회 2001 대한치과보철학회지 Vol.39 No.2

Development of new ceramics and esthetic needs of patients increase the use of all ceramic restorations. Fractured teeth often need metal post and core as foundation for final restoration. When all ceramic restorations are planned, metal post and core may lead to compromised esthetics because of opacity and gray color of metal post and core. Many techniques have been proposed to solve this problem such as application of an opaque porcelain to the metal core or all ceramic post and core. This study was performed to evaluate effect on color of Empress 2 crown according to various post systems. Color was evaluated by the CIE $L^*a^*b^*$ systems and measured by spectrophotometer (Model CM-3500, Minolta, Japan). Specimens were divided into 4 groups as follows Group 1 : gold cast post specimen + Empress 2 crown specimen Group 2 : application of an opaque porcelain to gold cast post specimen + Empress 2 crown specimen Group 3 : cosmopost specimen + Empress 2 crown specimen Group 4 : In-ceram post specimen + Empress 2 crown specimen. The results obtained as follows, 1. $L^*$ Values showed that group 2, 3, 4 were higher than group 1 with significant difference and group 2, 3, 4 were not significantly different. 2. $a^*$ Values and $b^*$ values also showed that group 2. 3, 4 were higher than group 1 with significant difference and group 2, 3, 4 were not significantly different. 3. ${\Delta}E^* ab$ Values showed that ${\Delta}E^* ab$ 3 was the highest value and ${\Delta}E^* ab$ 5 was the lowest value.

Occupational Job Stress Index의 신뢰성(信賴性) 관(關)한 연구(硏究)

이영수,Lee, Young-Soo 대한예방의학회 1980 예방의학회지 Vol.13 No.1

The Occupational Job Stress Indicies Questionnaire is a selfadministered instrument consisting of 48 questions which are designed to collect the perceived Job stress about individual. This questionnaire was translated into Korean and applied to the selected groups of 300 blue collar workers musical manufacture industy for the purpose of assessing the it's reliability from April 1. to July 30, 1980. The results obtained were as follows; 1. The range of reliability coefficients for all indices was. 45-.75 which was lower than .54-.87 of original. 2. The inter-item correlation matrix for all items comprising an index along with the intercorrelation of these items with the items comprising closely related indices. 3. The reliability of JOB SATISFACTION, INTRINSIC REWARDS and IMPORTANCE REWARDS revealed .14-.20 lower than that of original. On the point of view, some items should be adjusted in parallel with acutual situation of Korea through making a cultural comparative study and item factor analysis.